Despite the overall decline in China's commercial vehicle market in 2012, Fukuda's market share has risen 0.5% against this trend and continues to lead the Chinese commercial vehicle market.
According to the data from the China Association of Automobile Manufacturers, Fudan Automobile sold a total of 548,000 vehicles in January-November 2012, and the annual sales volume is expected to reach 615,000, becoming no suspense for commercial vehicle NO.1. At the same time, in 2012, Foton Motor ranked first in commercial vehicle companies for eight consecutive years with a brand value of 42.865 billion yuan.
Wang Xiangyin, deputy general manager of Foton Motor Group, told reporters that in 2013, Futian will plan eight network systems and carry out more intensive new product launches in medium- and heavy-duty trucks, large and medium-sized passenger vehicles, construction vehicles and other fields, and further stabilize Foton in 2013 and 2014. The position of the market leader, to achieve sales once again exceeded.
Strong behind
The strong market is the external performance of Foton. Behind this is Futian's continuous improvement in products, services, and brands. With the formulation of the Futian 2020 strategic goal, its quality and service enhancements have risen from a strategic perspective to a systematic project.
As China's auto market continues to grow, the consumer's consumer psychology is also maturing. Consumers are no longer just focusing on the price/performance of their products, but also on quality and value added. Facing the changes in the market, Foton Motor adopted a strategy of “proactive change†to carry out a strategic transformation.
Wang Xiangyin said that the transformation of Futian is a transformation from low-end to high-end, investment-to-consumption, manufacturing-to-service transition, domestic-to-foreign transformation, and the extension of the gold value chain.
The just-announced annual strategic product, the Mongolian Parker S-Class, and officially launched product brand-name engineering service articles are the best examples of the commercial vehicle market, from the perspective of product to service. Futian Automobile's "active change" strategy will also accelerate consumers' attention to brand quality and service, leading to changes in the entire market.
R&D is king
As a strategic product of Futian, the "Parking" S-class commercial vehicle of the "big business" concept is a representative of the quality of Foton Technology. In order to achieve the 2020 strategic goal, Foton will continue to improve product quality and increase investment in product development.
Foton Motor currently has a National Engineering Research Center at the National Enterprise Technology Center, and a leading domestic key laboratory that invests more than RMB 1.2 billion. The R&D centers are located in Japan, Germany, and Taiwan, China. There are a total of 2,180 applications for patents covering the areas of commercial vehicles, new energy, heavy machinery, and engine business, as well as new energy vehicle electronic control technology, vehicle integration technology, and power. Core breakthrough technologies such as battery grouping and management have achieved industry breakthroughs.
In addition, Foton Motor also continuously improves its product technology through joint ventures and cooperation. Currently, it has established joint ventures with Cummins and Daimler with significant results. This year, the sales of Auman Automotive produced by Foton Daimler increased by 80.4 percent.
In fact, Fukuda's global layout has seen initial success. At present, Foton has successively established Indian and European divisions in India and Europe. Its global strategic product pioneers are listed in several key regions such as Australia, South Africa, Russia, Colombia, and Indonesia. Foton Motor's global development strategy brought about a significant brand effect, and Foton Motor is expected to achieve sales growth of 17.8% year-on-year in 2013.
Market-oriented, through strategic transformation to promote the dual upgrade of products and services, so as to enhance the company's core competitiveness and brand influence. Fukuda's initiative to change shows its keen sense of market sense and forward-looking vision.
With the gradual stabilization of the Chinese economy, the new leadership team will also bring more room for imagination for China’s future economic development. Thanks to this, the commercial vehicle market is also expected to fully recover in 2013. In the face of this trend, Foton has become a global brand and a world leader in commercial vehicles is just around the corner.
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