The overall performance of the MPV market in April was much more eclipsed than last month, and sales of various models in the market were mixed. Among them, the biggest decline in sales volume is Wuling Hongguang and Baojun 730, two models of SAIC-GM-Wuling. Since the beginning of this year, regardless of the overall performance of the MPV market, the sales of Baojun 730 have been decreasing month by month, from 40,000 units in January to 151,000 units in April. Compared with March, the sales of Baojun 730 showed a decline of 13,000 vehicles, a decline of nearly 46.3%. "Today's General" Wuling Hongguang's sales in April also dropped sharply by 15.9 million. The sequential decline of both SAIC-GM-Wuling models exceeded the overall decline in the MPV market. Previously, Cui Dongshu, secretary-general of the National Passenger Car Information Association, said that with the development of SAIC-GM-Wuling in the SUV market, consumers' choices have changed accordingly, and the growth point of their MPV market is shifting to the SUV market. Some analysts pointed out that as the price war between car companies intensified, MPV models were affected, resulting in a decline in sales of the corresponding models.
In April, the top ten GL8s that were absent from the list were officially returned, and their sales increased to a certain extent compared with last month. In the MPV market compared to last month's overall production and sales decline, the Buick GL8 still has a relatively stable market performance. Some analysts believe that the Buick GL8 is about to launch a replacement model, and the old models have a large discount range, which will help the sales of GL8. The performance of the Odyssey was quite satisfactory and there was no major breakthrough. Eric's sales have increased slightly.
It is worth noting that Changan Uno and Auchan's market performance in April was more eye-catching. Among them, although the sales volume of Onofrio has declined slightly, the overall performance is still stronger than that of Baojun 730. Its sales volume is second only to Wuling Hongguang; the sales volume of Auchan has slightly increased. Since the beginning of this year, Auchan sales have been steadily climbing. Today, Auchan has firmly occupied a certain market share in the home MPV market. The deployment of Changan in the MPV market has also yielded results, which greatly challenged SAIC-GM-Wuling.
In April, MPV sold a total of 179,500 units, down 23.36% from the previous month and 7.49% year-on-year. In the overall market downturn environment, the Auchan, Magic Speed ​​H3 and GL8 models withstood downward pressure, sales did not fall and increased, showing excellent market performance.
In addition, the top ten models of MPV sales totaled 132,100 units, and the proportion decreased from 74.94% in March to 73.59%. The proportion has been declining since January, and with the gradual efforts of various car companies in the MPV market, the market may rewrite several unique situations in the future.
In the four major segments of the passenger car, only SUV and MPV increased in April, while cars and crossover passenger cars experienced different degrees of year-on-year decline. Car companies have differentiated strategic deployments for different segments. At the Beijing Auto Show, which opened on April 25, according to statistics, the MPV models in the first new car accounted for about 5%, compared with the cars and SUV models, the investment is still slightly weak. In the field of new energy, pure electric SUV models have been put on the market one after another, and the response is also warm. New energy cars still occupy a large market share in this field. The new energy MPV models currently only have two models, the BYD e6 and the Haima Premarin, and the market potential remains to be tapped.
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