Brand new brand strategy Yinbao tires round rubber contracting technical team

On September 13, 2018, it was learned that the “2018 German Wheel Brand Launching and International Advanced Technology Team Signing Press Conference” held by Yinbao Tire Group Dehua Rubber Co., Ltd. was a complete success. The government leaders at the location of the company and nearly 200 dealer representatives from all over the country attended the event.

Ms. Yuan Honghong, Chairman of Devon, signed a contract with Mr. Zhu Fengwen, technical team Ms. Yuan Honghong, Chairman of Devon, signed a contract with Mr. Zhu Fengwen, technical team
The conference was packed full of seats The conference was packed full of seats

Delun Rubber Co., Ltd. is located in Dingyuan County Economic Development Zone, Anhui Province. It is an enterprise mainly engaged in all-steel tires under the Shandong Yinbao Tire Group. The company's investment is about 3 billion yuan, and the project plans to produce 3.1 million sets of products per year. Steel radial tires, 200,000 special tires.

This press conference mainly carries two major tasks: one is the brand strategy to set sail, and the other is international technology integration. The current industry has a serious overcapacity, the industry is facing a new reshuffle, low-margin and low-end products no longer have the right to speak in the market, industry brand building is the top priority of the current development, the deputy general manager of this meeting The Director of Operations Zhang Jiansheng shared his new ideas and new directions for brand building.

Mr. Zhang Jiansheng shared the brand new operation ideas at the venue Mr. Zhang Jiansheng shared the brand new operation ideas at the venue

In the next step, the innovation of the company is mainly from: expansion of products---products are committed to the product system of people with superiority and people without me; reform mode---integrated business model of manufacturers, flat network and higher profits; Innovation Road---New marketing management upgrade, only for not blindly from the market; increase profits - new profits to help control, just to witness new growth; promote cooperation - perfect new stage of dealer cooperation, help dealers professional Several paths, such as growth, will enhance the global competitiveness of Wheelbarrow tires in an all-round way, and strive to realize the vision of building a high-end brand of all-steel meridian tubeless tires.

At the meeting, Mr. Zhu Fengwen, Technical Director, and Mr. Qu Fenglin, Director of Production, gave explanations and introductions to the guests on product upgrades. Finally, this meeting has come to a successful conclusion.

Reading volume: Source: Shandong Yinbao Tire Group Author: Zebian

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