Build an "aircraft carrier" for the construction machinery industry

With the integration of the world economy, the potential of the Chinese construction machinery market has attracted a large number of foreign investment. Caterpillar, Komatsu, Terex, Volvo, Hitachi and other international first-line construction machinery companies have increased their investment in China. Make domestic competition extremely fierce. At the same time, the vast overseas market has also attracted domestic construction machinery companies to “go global” one after another and continue to expand overseas expansion efforts.

In 2011, Zoomlion's overseas markets performed frequent operations: The 52-meter-long jib pump truck entered Saudi Arabia for the first time and signed the largest order for crane exports to Saudi Arabia; 30 pump trucks were exported to Japan to support the post-earthquake reconstruction work in Fukushima; The complete set of technology of the German JOST flat head series of experts.

Zhan Chunxin believes that from the overall trend of the industry, China's mechanical engineering companies must go out. He said that in the case of excess capacity, only “going out” can break through the bottleneck, and the international transformation can be completed under the premise of effective integration of global resources and realize “turning overtaking”. Now, the goals of the world-class companies of Zoomlion are very clear. They are to achieve sales of over one hundred billion yuan in the next five years and to enter the top five globally.

Looking at the international development path of Zoomlion, it can be seen that the extension of the industrial chain to overseas can solve the puzzle of domestic competition, and mergers and acquisitions are the most direct and effective way of “internationalization”. At the same time, Zoomlion learned from practice that Chinese companies must be internationalized and must first be localized. That is, we must integrate local culture and be a local company. Therefore, the new posture of Chinese companies to integrate into the international community is tolerance, sharing, and responsibility. This is an experience that can be used for reference in China's construction machinery.

"I would like to transform the Vanda Group into an international industrial machinery cluster and build an aircraft carrier that will lead the construction machinery industry in China. I also hope to see China's construction machinery companies collectively ascending to the stage of world competition and building projects in the world. The machinery industry has the right to speak.” Although, in Zhan Chunxin’s dictionary, “internationalization” is the hardest word to write, he must stand up and continue to write down. Zhan Chunxin firmly believes that within the next ten years, China will certainly be able to produce its own "Komatsu" and "Caterpillar". The birth of a world-class enterprise is not a dream for China's engineering machinery companies in the endeavor.