Along with the continuous sales of SUVs (sports-type multi-purpose vehicles) in China's auto market in recent years, China's self-owned brand cars, which were once considered cheap and low-end, have also entered the stage of “strategic counterattack†and are gradually aiming to enter the mid-to-high-end market. At the 2016 (fourteenth) Beijing International Auto Show, China's own brand SUV made a strong appearance and tried to compete with many imported and joint-venture car brands.
According to statistics, the growth of China's auto market in 2015 was only 4.7%, but in sharp contrast, the sales growth of SUV models rose by 52.4% against the trend, exceeding the overall growth of the auto market by more than 10 times. The industry expects that 2016 will become the year of the outbreak of China's auto market SUV, its strong growth momentum continues, and the competitive situation will also intensify.
There are more than 200 new cars launched at this year's auto show, of which SUVs occupy a considerable proportion, which is closely related to the continuous warming and increasing share of the Chinese SUV market in recent years. During the auto show, Renault of France launched a new generation of SUV Koleos, and Volkswagen announced that it will launch 10 SUVs in China in the next three to four years.
Zhu Huarong, president of Changan Automobile Group, stressed that many Chinese auto brands currently occupy a market with a price below RMB 100,000 and have not yet entered the mainstream market. He said in a metaphor: Just like running a marathon, we ran an SUV champion, but it was only a 5km champion, and it was far from "all horses" and "half horses".
This time, Changan Automobile brought its various star models and the latest research and development achievements in the field of intelligent, new energy and high-efficiency power to the auto show. Its large flagship SUV, the CS95, which is built with the world's top resources, also debuted, thus attacking the Chinese car. The goal of high-end SUVs. CS95 gathers Changan's newly developed first-class power system and top-level intelligent technology, which can be regarded as the most concentrated display of Changan Auto's own brand global strength.
According to the industry, the launch of CS95 has gradually improved the lineup of Changan's SUV and will help its autonomous passenger vehicles achieve sales targets of 2.33 million units by 2020.
At the same time, Geely Automobile officially launched its first urban crossover SUV, the Emgrand GS, at the auto show, and released the “Quality Vehicle Development Strategyâ€, and its core technologies such as small displacement supercharged engines and new energy vehicles were also synchronized. Debut, this move marks Geely Automobile began to enter the "Boutique Car 3.0 era."
An Conghui, president of Geely Automobile Group, said that the Chinese auto industry is entering a new stage of development. Changes in the environment, such as consumption upgrades, increased market competition and channel structure transformation, have prompted consumers in the Chinese auto market to mature. Facing the complex and ever-changing market environment, Geely Automobile will combine its own development status to create a high-tech, high value-added boutique model.
In 2015, Geely's total sales volume increased by 22% year-on-year, much higher than the average growth rate of the Chinese auto market. According to reports, in 2016, Geely Automobile will vigorously integrate the Group's advantageous resources, accelerate the layout of the SUV market, and achieve the goal of annual sales of 2 million units by 2020 and the top ten global autos.
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