In overseas markets, most of the domestic joint ventures are limited by the joint venture's global market strategy and are restricted from exporting whole vehicles; now domestic auto exports are basically locked into self-owned cars and commercial vehicles. As an important window of current export trade and establishing a new image of Chinese national brands, the Canton Fair has witnessed a growing number of national car companies starting to knock open the door to the international market here.
Many automobile manufacturers including CNHTC, Dongfeng , Beiqi Futian, Jianghuai, Jiangling, Yuejin, ZTE, Great Wall, and Lifan gathered at this year's Canton Fair. Many of them exhibited models that mainly attacked overseas markets, such as the ZTE Tigers. GRANDTIGER" big pickup, Great Wall van "Prida" and so on.
During the Canton Fair, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products held a press conference and recommended 75 export brands. The major types of vehicles involved include the Great Wall, China National Heavy Duty Truck, Jianghuai, Jiangling, FAW, Dongfeng , Yutong, Xiamen Golden Dragon, Golden Brigade, Zhongtong, and Lifan. These brands, which are recommended by the China Mechatronics Import and Export Chamber of Commerce, will be recommended by the chamber of commerce to the relevant units or departments of the international chambers of commerce, multinational buyers, and business offices of the embassies in China.
This year's Canton Fair, diesel-powered cars and small-displacement cars have become the focus. According to reports, like the Middle East and Russia, oil-producing countries, the impact of rising oil prices on domestic automobile exports is not significant, but 70% of customers from Central and South America and Africa have demand for diesel vehicles, an increase of 10% over last year. about. The statistics from the Guangzhou Customs show that in the first quarter of this year, the number of cars exported from the Guangdong port was 1L~1.5L, 5984 cars, accounting for 38.3% of the total export volume from less than 1% in the same period last year, becoming a new exporter. power.
Chinese cars are entering the international market with unstoppable force.
In 2005, Yutong Bus Company took more than 97% of Cuban passenger car orders. Yutong Company signed a total of more than 2,400 passenger car export contracts in 2005. The total contract value reached 140 million U.S. dollars and became the first brand of Chinese passenger car exports.
It is not just buses that sell well overseas. In 2005, China's trucks, cars, pickups, and off-road vehicles sold well in some overseas markets. For example, Chongqing Jiangling exported nearly 6,400 cars last year. Jiangling now accounts for 24% of the market in Algeria.
Dongfeng Light Commercial Vehicles, which participated in the Canton Fair for the first time this year, were favored by foreign investors. During the exhibition, Dongfeng Light Trucks and foreign merchants reached an intentional export breakthrough of 1,000 vehicles. This year, “ Dongfeng Motor†established the goal of exporting 5,000 vehicles. As of mid-April, it has achieved nearly 1,500 overseas sales.
Great Wall has exported more than 8,000 cars in the first quarter of this year.
In terms of heavy vehicles, the North Mercedes-Benz Company signed a contract for the export of 1,000 trucks to Cuba this year. The total amount of single-order orders reached US$65 million (approximately 520 million yuan). Another export "star" is China National Heavy Duty Truck. Heavy truck has already exported 2,500 heavy trucks in the first quarter of this year, with a single unit worth about $35,000. Shouqi's goal this year is to export 300 million U.S. dollars. The "Eleventh Five-Year Plan" of China National Heavy Duty Truck (Shouqi) is that by 2010, one-third of its products will be completely oriented to overseas markets.
According to the statistics of the Automotive Branch of the China Chamber of Commerce for Mechanical and Electrical Imports and Exports, a total of 1,009 enterprises in China recorded automobile exports in 2005, an increase of 43.1% year-on-year; more than 170,000 vehicles were exported from automobile vehicles, which was more than 10,000 vehicles more than imported vehicles. The number of imports was smaller than the number of exports; the trade deficit in automotive products decreased from 8.2 billion U.S. dollars in 2004 to nearly 2.7 billion U.S. dollars in 2005. The brands that export more are Great Wall, Liberation, Yutong, JMC, Chery, Geely, etc. The vehicle exports are mainly concentrated in the Middle East, South America, and Africa.
However, experts in the industry believe that China’s auto export volume cannot be blindly optimistic. Because there are still many problems in the structure of automobile exports. According to the statistics of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, in 2005, China’s automobile exporting countries were very concentrated, and Asian-African third-world countries accounted for 65%; moreover, China’s exports were mostly economical cars and light trucks with prices below US$5,000. , Pickups and other commercial vehicles.
A person from a joint venture said that the advantages of European and American companies in overseas markets are gradually being eroded, infiltrated, and replaced by companies in emerging developing countries and regions. However, it takes a process to see Chinese products in the European and American auto market. Price is not the only factor. The European market places more emphasis on the technical content and product quality of products. For example, they have begun to implement Euro IV emissions, but major cities such as Beijing and Shanghai have started implementing Euro III. This is a big gap. The higher emission standards in Europe first rejected Chinese products.
Chinese companies are also quietly changing their export tactics, and Yutong, which insists on innovation, is changing its middle and high-end market routes. They emphasized the need to translate the “Made in China†price advantage into a brand advantage, strengthen product quality and after-sales service, and proposed to organically combine local demand and product technology research and development, and strive to come up with a “from the vehicle output, to the spare parts output, To the technical output, the ultimate export to the brand's exports. At present, Yutong Bus Company has invested nearly 20 million yuan to establish offices, spare parts stores and maintenance centers in 20 countries and regions around the world. It plans to study local needs and develop products through after-sales services and market inspections.
On the other hand, even though the "wounding injury" of Landwind's "Collision Gate" incident is still in progress, the European market has now introduced stricter standards for Chinese cars, but our company has learned to be optimistic.
Jiangling Landwind Sales Co., Ltd. related persons said that the events that have been over until now appear to have an impact on Jiangling which outweighs the disadvantages. Not only do more people know and pay attention to land breeze, but Landwind has now passed product testing and certification of relevant European organizations. It has also promoted brand promotion. Now the way of Landwind's European market is not only not stagnant, but instead Jiangling is doing more practical work to eliminate the negative impact as soon as possible. In the face of setbacks, Chinese companies already have the toughness to overcome difficulties.
It is reported that the relevant departments of the state are conducting research on how to enhance the export credit and insurance of auto companies and provide more support for the research and development of auto companies with independent brands.
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