On October 20, 2009, the 10 millionth off-line ceremony of China's autos was held in a J6 production line of FAW Jiefang. This indicates that the Chinese automobile industry has ushered in a historic brilliant moment. Since then, China has become the third country with an annual output of more than 10 million cars after Japan and the United States, and has begun to build a new pattern of automobile production and sales in the world. Some experts predict that this year's car sales will certainly exceed 13 million.
As China becomes the world’s largest automotive market, mini vehicles are becoming an important force. According to the statistics of China Association of Automobile Manufacturers, in the first half of 2009, the sales volume of mini-vehicles was as high as 935,500 units, an increase of 54.46% year-on-year, far higher than the growth rate of 25.62% in the sales of passenger cars during the same period, becoming the rapid growth of sales of passenger vehicles throughout the country in the first half of the year. The greatest hero. Judging from the current situation, micro-cars will still play an extremely important role, which makes the entire mini-car market a succession.
In the past five years, the sales volume of mini vehicles in the country has basically grown at an annual growth rate of 100,000 vehicles. In 2008, a total of 1.3 million microcars were sold nationwide, an increase of only 2% over 2007. This year, under the stimulation of multiple policies, mini vehicle sales have experienced unprecedented explosive growth. According to public statistics, the domestic mini vehicle production capacity is about 2.3 million vehicles, but by 2012 it will be close to 4 million vehicles.
As we all know, this year's automobile market encountered a rare policy benefit, first fuel tax reforms, which freed motorists from the cost of road maintenance; second, purchase tax reform, the country will be reduced by the purchase of autos with a displacement of less than 1.6L. 50%; Third, subsidy for cars to the countryside, and the state gives subsidies of up to 10% to consumers who buy a specified range of auto products. The fourth is the rise in oil prices. It is expected that oil prices will exceed 90 US dollars next year. The mini vehicle also meets the requirements of these four policies and becomes the biggest beneficiary. With this opportunity, independent brands have launched into the micro-car market.
Before 2005, the micro-vehicle market was headed by Chang'an. Hafei, Changhe, and Wuling followed, and the difference between the top four was not obvious. In the past three years, Changan has been distracted by the development of sedan. Hafei and Changhe have been plagued by integration and personnel changes, and the pace has slowed down. Wuling, after joining SAIC, developed rapidly and became the micro-vehicle boss. In 2005, Dongfeng Xiaokang entered the micro-vehicle field and became the industry's fourth in just three years.
In 2008, the top six manufacturers in the minivan market were SAIC-GM-Wuling, Chongqing Chang'an, Hafei Motors, Dongfeng Motor, Nanjing Chang'an and Jiangxi Changhe. The market share of the six manufacturers was 51%, 21%, and 10% respectively. 7%, 4% and 4%. The boss of minivans is Chongqing Chang'an, which accounts for 28% of the market. Followed by SAIC-GM-Wuling, Chongqing Lifan, Hafei Motors, and Dongfeng Motor Company.
This year, with the exception of Zhengzhou Haima, newcomers such as Gio Auto, Chery Automobile, Geely Automobile, Brilliance Jinbei, and Chongqing Lifan are all preparing to “get the ground†in the mini vehicle sector.
However, while vigorously expanding, a lot of news shows that the market may not be as optimistic as expected. Analysts said that the micro-vehicle market in the next 5 to 10 years is still relatively optimistic, but the market growth will tend to be stable, it is difficult to appear in the first half of this increase of more than 50%. It is expected to fall back to about 10% to 15% next year, which is equivalent to normal growth.
The rise in market prospects and costs is a common challenge faced by mini-vehicle companies. For new entrants, the tests that need to be addressed will be even more.
The first one to face is the ability to control the scale and cost of production and sales. In the absence of product development experience and the lack of a complete parts supply system, it is a great challenge for new brands to achieve scale and cost targets.
In addition, the gap between sales and service networks is even more difficult for new entrants to break through in a short period of time. Establishing perfect 4S stores in large and medium-sized cities, establishing 2S stores with only sales and service functions in the third and fourth-tier cities, and achieving coverage of county and township-level markets, the cost is still high. These fundamental problems will not be solved. There will be great risks to large-scale investment in mini vehicles.
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