Due to its relatively stable financial performance, Nanjing Iveco was designated as a premium asset of Nanjing Automobile Group to SAIC Motor Corporation. However, the impact of the implementation of the National III emission standards on the commercial vehicle industry from the New Year’s Day is gradually exposed. In this regard, the “First Financial Daily†interviewed the deputy general manager and marketing director of Nanjing Iveco Sales Co., Ltd. and the Swiss company Peter Ray. Peter (Peter Rehm).
"First Financial Daily": According to the national mandatory standards issued in 2005, since January 1, 2008, all new commercial vehicle engines registered for registration and sales are required to meet the national III emission standards. What changes do you think this will bring to the light commercial vehicle market? There will also be a series of policies and regulations on energy conservation and emission reduction this year, such as the National III limit, fuel tax, and the “Limits on Fuel Consumption of Light Commercial Vehiclesâ€. Do you feel stressed?
Peter Raymond: From the perspective of industry structure, the implementation of State III is a severe test for the economic strength, technical level, and service quality of various manufacturing enterprises; from the perspective of market development trends, policies and regulations can help users to purchase psychologically. Mature, "high quality and excellent price" products will be more users recognized.
The object of all policies and regulations will be the industry average or the lowest level. For Iveco, at the beginning, the price of State III is higher than that of State II by 28,000 yuan. With the increase in the localization rate, the gap has narrowed to 8,000 to 10,000 yuan; in addition, if Beijing and other places Taking the lead in piloting some policies and regulations means that we must import a small number of engines for this special local market. This will also be a cost increase. However, commercial vehicles can't just look at the price of the car. It depends on the overall cost of use.
"First Financial Daily": To introduce the sales situation of Nanjing Iveco in 2007. Are the joint ventures satisfied with this? What is the export plan this year?
Peter Raymond: The average increase is above 20%. Last year, the Iveco brand's production and sales of light passengers reached 24,000 vehicles, setting a new record, which is almost one-fifth of Iveco light passenger global sales, making China the world's second largest market after Iveco's second only to Europe; and the new integration The quality of Yuejin Light Trucks' products that came in was improved, with sales of 40,000 vehicles achieved last year. With the joint efforts of the Sino-Italian joint ventures, the steady growth of sales and profits of the two brands this year is satisfactory. In 2008, we plan to export 20,000 vehicles, of which the self-owned brand Yuejin will account for about 90% of the total. It is expected that Yuejin will enter the global sales network of Italy Iveco in the next two to three years.
"First Financial Daily": Jiangling Transit has always been your direct competitor in the high-end light passenger market. What is the current competitive landscape? How is the overall situation of the industry this year?
Peter Raymond: Iveco and Transit have always been competing partners. In the first 11 months of the year, Iveco took a lead of about 1,700 cars. For the light commercial vehicle market, it was fully favorable in 2007, the market was prosperous, the total market for high-end light passengers exceeded 50,000, and the export sector also made breakthroughs. At the same time, corporate competition has also been upgraded.
China Business News: What are your predictions for the 2008 light commercial vehicle market?
Peter Raymond: Energy conservation and emission reduction will become a key word in the young commercial vehicle market, which means that the competition for light commercial vehicles will become more intense and the overall industry level will further increase. At the same time, next year is the Olympic year, the Ming-Young commercial vehicle market will receive greater opportunities for development, including Olympic-related purchases and the growth in tourism, logistics and other industries that will be spawned by the Olympic Games. In terms of the logistics industry alone, the city's logistics business grew by 1%, and urban logistics vehicles grew by 3.9%.
View related topics: State III standard commercial vehicle companies usher in new challenges
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