Recently, Cooper Tires, a global tire replacement specialist, held a dealer conference in Baoding, Hebei, under the theme "Cobalt Experience Tour - Hebei Partner Symposium". The conference was designed by Cooper, a distributor for Hebei, and 50 Cooper Tire dealers in Hebei. Through the off-road experience, dealers personally experienced the ultra-high performance and excellent quality of Cooper's off-road products. At this meeting, in addition to reviewing the good performance of Cooper in the first quarter of 2009 together with dealers, Alex Koi, General Manager of Cooper Tire China, personally managed the dealerships. The training, through careful explanation, allowed distributors to understand Cooper's integration of Chinese and Western cultures and industry standard management systems, helping them to improve management and better serve consumers.
In this "Cooper Tour Experience - Hebei Partners Seminar", dealers feel the stunning charm of Cooper's off-road tyres in specially constructed off-road venues. The modified four-wheel off-road vehicle, under the guidance of Cooper's super off-road tire Discoverer STT, carried out rapid test of complex off-road roads such as slopes, mud and water beaches, and thrilling racing challenges. Its strong core traction and exceptional grip are worthy of the title of “Solid Rockâ€, making distributors impressed. Although it was learned earlier that Discoverer STT used word-of-mouth in the industry, dealers said after experiencing that “only by personally experiencing it, can we really know how well this product can perform under difficult road conditions.â€
At the same time, this dealers' conference continued to introduce a new type of training course called “Cooper Lecture Theatre†launched by Cooper Tire for its national distributors. “Cobanet Lecture Room†was lectured by Mr. Ruan Sili, General Manager of Cooper Tire China, combined with advanced Western scientific mechanisms and Chinese cultural characteristics, combined with the latest industry conditions and rich practical experience, summed up the timely construction and management model. This time, Si Sili first shared the contents of Cooper Tire's market trends, operating systems, and corporate policies in the first quarter of 2009 at the "Cobanet Lecture Center." Afterwards, he exchanged his "ink-type" information with dealers. The team building and management model, together with the professional character test questions, and the dealers have a one-on-one detailed explanation to help them achieve the team's optimization through understanding the characteristics of the members.
Yu Sili said: "Coopone has been trying to give our distributors the most in place mode of cooperation. In 2009, where solidarity is more needed, Cooper will help our dealers to better achieve 'value-added' and deepen their trust." Strive to reward dealers and consumers with high value-added services. Cooper believes that with mutual learning and cooperation with distributors, both will grow together and bring better services to consumers.
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