On December 19, at Xiamen Modern Terminal, 300 Jinlong Dragon 18-meter BRT passenger car XMQ6180G was ready to go and was about to sail to the Iranian capital Tehran. This is the largest batch of BRT passenger car export orders for domestic passenger car companies, and the largest amount of industrial product export orders in Xiamen in recent years. It is learnt that Dajinglong's overseas export performance in 2012 exceeded the previous year and it is a foregone conclusion. It is expected to reach RMB 2.1 billion and achieve a record high.
Since 2008, Daikin has exported 18-meter BRT buses to Iran for five consecutive years. As of now, Da Jinlong has a total of 800 vehicles in the BRT BRT system in Tehran, which accounts for 70% of the market.
The 18-meter BRT passenger car XMQ6180G exported to Iran is designed and developed by Daikin Long. It adopts the most advanced full-loaded body structure. The assembly and key components are almost all from the German MAN engine, Humben hinged plate, Voith Auto. transmission. These configurations not only make the vehicle powerful, leading emission standards, but also more secure in terms of safety, reliability, stability, etc.; vehicles with scientific seat layout and space optimization design, which greatly satisfy passengers for comfortable ride and spacious room The demand; ECAS height adjustment system, can adjust the inclination of the body, when the vehicle arrives at the station, it is convenient for the baby carriage and the wheelchair to ride up and down. It is convenient for old, young passengers and people with disabilities to ride.
According to the requirements of Iranian customers, this group of vehicles designed a disabled area. The wheelchair ramps were specially designed to facilitate wheelchair accessibility for disabled persons, and disability-protected backrests and seat belts were installed. Taking into account the local religions and customs in Iran, these passenger cars also have a full range of tailor-made designs, such as the installation of male and female regional partitions in the car, and the color of the car also adopts the local people’s favorite red color.
For the humanized design and excellent product quality of Daikin Dragon BRT buses, Hossein Mohammadpour Zarandi, deputy mayor of Tehran, who came to attend the handover ceremony, expressed his appreciation. He said: “The Tehran BRT rapid system is well established and supported by Dajinlong in terms of vehicle selection. The XMQ6180G models provided by the company are stable in operation in the local area and are of excellent quality, and are backed by professional and efficient after-sales services to ensure strong technical support. The smooth operation and scientific management of the entire city's BRT system is very satisfying both to the local government and the public. We hope that both parties will further consolidate their strategic cooperation in the future and hope that more Jinlong passenger coaches will ride in major Iranian cities in the future.â€
Annual sales record hit a new high
Xiao Jinlong’s overseas marketing director, Xie Weiguo, said: “Because of the macroeconomic situation, Grand Dragon’s export business this year can be described as 'preceding suppression' and after experiencing the relatively flat situation in the first half of the year, the second half of the year will continue to come from Saudi Arabia. The volume orders for Thailand, Peru, Russia, Egypt and other markets are expected to be close to 9,000 units throughout the year, an increase of 20% year-on-year. The number of export passenger vehicles will rank first in the domestic passenger car industry; meanwhile, the export amount will also be nearly 2 billion yuan last year. On the basis of further development, it will reach 2.1 billion yuan, once again refreshing Dajinlong's overseas export performance.â€
Xie Weiguo introduced that Dajinlong started overseas marketing in 2000. After 12 years of hard work, the products have been exported to 86 countries and regions in the world, and more than 50 authorized dealers and service agencies have been established overseas. This is an overseas market layout. The most widely used, the largest exporting country, and the largest Chinese export bus product manufacturer.
In 2013, Daikin Dragon will continue to optimize its marketing team, accelerate its overseas network layout, deepen its focus on key markets and high-end markets, and gradually establish direct sales channels in some countries and regions, striving to achieve growth targets of more than 20%.
Adhere to high-end strategy among world-class brands
Gu Jinlong, Chairman of the Board of Directors, said: “Vicious competition among enterprises cannot expand the share of overseas target markets. If we want to form a competitive advantage as soon as possible, we must break through the predicament of price competition and must operate overseas markets with brand, quality and service. Dajinlong regards the high-end market for intensive cultivation as an important strategy for overseas marketing. At present, we are actively developing strategic cooperation with large-scale transportation operators in some countries and regions to enter the product procurement system of local operators. For example, in the Saudi market, Dajinlong is In July 2011, SAPTCO officially joined SAPTCO, the largest transportation company in Saudi Arabia, and became a bus supplier for the company. In the Russian market, it seized the opportunity of its entry into the WTO to sign a strategic cooperation with the largest travel and transportation company in Russia, Vette Transport. The agreement will jointly expand the local high-end tourist bus market. In addition to the 174 buses that the Malta ARRIVA Group has partnered with the British ARRIVA Group in the European market, Daikin Dragon is currently stepping up cooperation with several major European transport operators for future negotiations. The performance in the European market will be further improved "
According to reports, in the past few years, the value of Dajinlong’s export of high-end overseas products has accounted for about 30% of the company's total export volume. Dai Jinlong’s approach of sticking to “high-end routes†can be said to have achieved initial success. The orders of overseas high-end customers with large market size and high added value played a positive role in promoting the management quality of Daikin Dragon's overseas business.
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