Dealers cautiously optimistic about the rural automobile market


Newspaper News (Reporter Li Bingfeng) “We did not reduce prices during the May 1st period, but we still sold very well.” Ping Ping Hao, Sales Manager of Jinhua Property Automotive Sales Service Co., Ltd. told reporters that they launched for the rural market. Nissan Diesel Pickup has achieved a good sales performance.

At the China Industry Development Report 2006, Chen Bin, deputy director of the Industrial Development Department of the National Development and Reform Commission, said that China's largest potential consumer car market is rural areas. According to statistics, during the "Eleventh Five-Year Plan" period, China's auto industry has overcapacity, and the capacity of the "Eleventh Five-Year Plan" at the end of the period can reach 20 million, which is more than double the actual demand. The situation is very serious. Therefore, finding new market space is a top priority.

After the “Limit Small” lifted the ban and the new consumption tax was introduced, the large-displacement mid-to-high-class cars were subject to certain restrictions, and some auto manufacturers and sellers began to turn their attention to the agricultural vehicle market. Mr. Wu of Jinhua Shunling Automobile Sales and Service Co., Ltd., who sells Jiangling series vehicles, told reporters that their research on the rural automobile market has been ongoing. Compared with Jiangling Motors, which has a traditional advantage in the rural automobile market, the pace of the newly-launched Nissan diesel pickups is obviously anxious. "As a new car, our top priority is to make consumers familiar with it as soon as possible." To this end, the company intends to further increase product promotion efforts.

It is understood that during the “Eleventh Five-Year Plan” period, the country will allocate 100 billion yuan to accelerate the construction of rural roads. By the end of the “Eleventh Five-Year Plan” period, all villages and townships in the country will be basically realized, and all qualified villages in the eastern and central regions will pass through asphalt or cement roads.

As we all know, road construction in a region will directly affect the popularization and utilization of automobiles. Therefore, the country's increased investment in road construction in rural areas has aroused great concern in the automotive industry. In addition, the rapid economic development in the rural areas of our city has increased the income of farmers and opened up the space for the rural automobile market.

An owner of Yongjia injection molding machine production told reporters that these small rural enterprises are in great need of inexpensive transportation tools. According to a market survey conducted by a car dealership in Yongkang, what is urgently needed in rural China is not a class of economical cars like Chery QQ, Alto, Xiali, etc., but a more practical and micro-card that can help them get out of poverty. , light passengers, low-end SUVs and pickup trucks and other cargo, passenger and cargo models. At present, most agricultural vehicles for rural users have entered the peak period of replacement, and the former agricultural vehicles will be replaced by branded agricultural vehicles.

Yongkang has also become a contestable spot for many agricultural vehicle brands due to the flourishing of the hardware industry. Beiqi Futian, Jiangling, Qingling and Nissan diesel pickup are making every effort to expand their market share. The fastest action in this area is "Shangqi." At the end of last year, “Shangqi” announced that it would use its low input and SAIC's supplier system to reduce its cost and hope to use its own brand as a “peasant vehicle” for “mass consumption and peasant costs” and proposed for the first time “as a Chinese farmer”. The slogan of "Building a car" caused a sensation in the industry.

Zhou Wenfeng, sales manager of Dongfeng Commercial Vehicle's Jinhua Dongyun Automobile Sales and Service Co., Ltd., believes that the construction of a new countryside and the strengthening of rural infrastructure will require a large number of construction vehicles. With the development of modern agriculture and the gradual development of a “green channel” throughout the country, High-quality agricultural, animal husbandry and fishery products will accelerate circulation throughout the country, and the demand for medium and long-distance freight vehicles will grow steadily and rapidly. He also said that the company's "Voyager" series of light-duty trucks designed for the rural market has now sold more than 10,000 vehicles nationwide. The car is suitable for mining, rural areas, towns, urban and rural areas and other large areas, is the upgrading of primary engineering vehicles, has a broad market prospects in the vast rural areas and mining areas.

In the interview, the reporter also found that many mini-vehicle dealers did not come up with highly targeted market development plans in the face of the vast rural market. It seems that in order to truly open up the rural automobile market, companies need to be able to withstand the loneliness and withstand the pressure brought by the lower profits in the initial stage of market development.

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