In the face of China’s growing tire demand and rising environmental awareness, the world's tire giants continue to strengthen environmental protection work in China. They planted advanced tire technology and environmental protection concepts at their factories in China, launched eco-friendly tires, launched a series of environmental protection activities, competed with the market for environmental protection concepts and products, and pushed tire products containing the latest environmental protection technologies directly to users in China for further development. Expand market share.
Launch social environmental protection activities
On February 8, 2012, Bridgestone released the 2011 Bridgestone (China) Environmental Report, which provides detailed planning for the 2012 and mid- to long-term corporate environmental goals. The company has launched the Qinghai Ecological Protection Project with the aim of protecting biodiversity, and continues to promote environmental enlightenment activities targeting general car owners with the theme of “green drivingâ€. In accordance with the latest environmental declaration, Bridgestone also launched education for all employees and conducted environmental internal audit training and drills for the environment to further improve employees' environmental awareness and the level of self-management of environmental risks, and to put “green†corporate culture. Infiltrate into the work and life of employees.
Recently, Michelin launched the "Bibiden Challenge" in China. What distinguishes this car race is not to judge the heroes by speed, but to determine the winners by testing the exhaust emissions, noise intensity and energy efficiency of the car during the race. At the Fourth China International Truck Fuel Contest held in September last year, Michelin won the “Outstanding Contribution Award†for its innovative fuel-efficient tire technology and became the only tire company to win the competition.
Maggies tires are committed to reducing fuel consumption, improving the efficiency of use, and reducing emissions, which fully demonstrates Magis's concern and enthusiasm for public welfare. Maxis has successfully held annual environmental protection actions such as free tire pressure testing and free inflation for the majority of riders. The activities ranged from more than 1,000 stores nationwide.
Yokohama Tire and the China Environmental Protection Foundation jointly implemented environmental promotion activities and hired Gu Tianle as an environmental ambassador to spread the concept of “Energy conservation and environmental protection, starting from meâ€.
Together with the Guangdong Green Freight Demonstration Project, Jiatong Tire provided excellent energy-saving products and services for the project, with a view to helping more than 500,000 freight companies in Guangdong Province to further improve energy efficiency.
Launched many environmentally friendly new products
February 7, 2012, Nexen Tire announced, pushing the main comfortable environment NBlue tires in China. This new product is highly fuel-efficient and environmentally friendly. It uses cutting-edge technology such as carcass structure optimization technology, low-noise design technology, and environmentally-friendly material applications to effectively reduce tire rolling resistance, save fuel consumption, and ultimately reduce CO2 and other greenhouse gases. emission. According to tests, Nblue can save fuel consumption by 5.7% annually, reduce CO2 emissions by 5.4%, and extend tire life by 30%.
The four major brands under Bridgestone’s passenger vehicle use system have landed in China. The ECOPIA green song is equipped with tires equipped with cutting-edge technology that combines safety and environmental performance.
Hankook Tire introduced YingFuRong tyres, reduced the tire rolling resistance through the extensive use of new technologies such as structural design, manufacturing equipment and silicon-containing technology, and improved the fuel use efficiency to achieve the goal of reducing CO2 emissions. Test results show that this tire can save 3% to 6% of fuel consumption, extending tire life by 23%.
Toyo Rubber Industry Co., Ltd. launched an eco-friendly tire called PROXESNe. The tire has improved braking performance and low fuel cost performance through the use of technologies such as low fuel cost tread rubber formulations, low fuel cost tread base rubber formulations, and low fuel cost optimal tire contours, which is 14 times shorter than conventional tires. The % wet road braking distance reduces the rolling resistance by 24%.
Yokohama Rubber has introduced two tires that use an orange oil formula to extract raw materials from the orange peel and synthesize it with natural rubber to make tire products.
Dunlop promoted a fuel-saving, environment-friendly tire and used 97% of non-oil natural resources to greatly reduce CO2 emissions from manufacturing, use, and disposal.
Kumho Tire introduced an eco-friendly civil tire KU28 that uses racing technology to perform even better in wetland handling and braking. The length of side cord cords is longer, which greatly enhances sidewall safety performance. After applying this tire, it can reduce rolling resistance by 20% compared with similar products in the market and save fuel consumption by 4%.
Strengthen the production and circulation process of environmental protection
Bridgestone strengthens ISO management in the field of tire manufacturing and actively carries out energy improvement activities. The total carbon emissions of its four factories in China in 2011 was 20% lower than in 2005. Its tireless tyres for safety, environmental protection and convenience for the passenger car market have been officially domesticated; the sales ratio of tubeless tyres for truck buses has increased to more than 40% by the end of 2011, and will be the highest for the first time. The wide-radical radial tire with performance and low fuel consumption was introduced into China; the scale of tire retreading business was further expanded.
In addition, Yokohama Rubber Co., Ltd. promotes the goal of zero waste landfill processing at domestic and overseas production bases; the green tires under the flagship of Magis Corp. focus on raw material selection, strictly controlling the proportion of petroleum products, and making the tire manufacturing process. The CO2 emissions in China have dropped significantly; Goodyear plans to fully transfer the production of passenger tires from the Hekou District of Dalian to the new Pulandian Plant by the end of 2012, and begin production of commercial tires at the beginning of 2013. The new plant will use top-notch cards/ Passenger car tire construction process card/bus radial tire production line, while also expanding the production of high-performance cars and light truck tires.
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