Great Wall Lubricants was awarded the title of 2011 industry benchmark

A few days ago, at the Seventh China 20th China Marketing Awards Ceremony, 20 benchmarking companies including Sun Great Wall Lubricants and 20 other landmarks such as Sun Mingbo were announced, praising them for guiding Chinese companies against the trend in 2011. Outstanding innovation, marketing, and influence will promote China's marketing progress and encourage more companies to innovate and practice. At the same time, 10 2011 innovative marketing cases came to the fore and added different colors to the marketing practice in 2011 in China.

In 2011, the economic situation at home and abroad was complex and changeable, and the market fluctuates. Great Wall Lubricants has actively promoted product upgrades, strengthened cross-industry strategic cooperation, and implemented differences by virtue of its brand reputation, aerospace quality, and “customer-centric” business philosophy. With its focus on marketing, paying attention to channel construction, improving the competitive advantages of high-end products, and sincerely serving domestic consumers, it has always adhered to the path of international development, and its various business indicators have maintained a good level among its peers, which has become a leader in the healthy and sustainable development of China's lubricant industry.

The organizing committee spoke highly of the 20 benchmarking companies including Great Wall Lubricants. They believed that they focused on the needs and interests of consumers, significantly improved their performance through marketing innovation, and had high brand awareness, reputation and industry influence. The marketing reforms and innovations they guide and implement will bring about effective and sustained growth for themselves. Their marketing concepts and practices have a leading role in guiding and promoting industry upgrading, and they provide inspiration and reference for the Chinese market.