Hankook will launch new service logo

On February 20, 2012, Hankook Tire announced that its two domestic branded service stores, T-Station and Tire Town, will unveil the brand new logo “Hankook Masters”. The month officially started.

T-Station and Tire Town are Hankook Tire’s two branded stores that provide high-quality products and services to domestic passenger car consumers. In recent years, with the rapid growth in the demand for domestic replacement tires, T-Station and Tire Town have also achieved unprecedented development. As a very important part of the high-end brand strategy of Hankook Tire, the launch of the new logo aims to unify and enhance the brand image and service quality of retail services so as to better serve consumers.

The new logo “Hankook Masters” conveys the persistent pursuit of Hankook Tire in terms of speed, high technology, professionalism and innovation. "Masters" uses the "T" to represent "Tire (tire)" on the one hand. On the other hand, it indicates that Hantai Tire is determined to be a "master" tire supplier.

As of the end of 2011, Hankook Tire had more than 3,600 branded service franchises for passenger car consumers worldwide. Hankook Tire plans to double the number of stores worldwide by 2016, reaching more than 7,000. In Korea, Hankook Tire has more than 1,000 branded service franchises in 287 cities nationwide, and plans to add 250 in 2012.