According to the latest statistics from the China Association of Automobile Manufacturers, in 2006, cumulative sales of heavy-duty trucks with a load of over 14 tons in China were nearly 300,000, a 30% increase, which is very rare in the sluggish multi-year heavy-duty truck market. In 2007, heavy-duty vehicles will continue to maintain rapid growth.
Policy escort market floats across the board
In 2005, the annual production and sales volume of the domestic heavy truck industry fell by 38% compared with 2004, showing the first negative growth in the past eight years. In the first four months of 2006, sales of heavy trucks continued to decline, and for a time, pessimism filled the air. In May 2006, the heavy truck market began to change. Sales of heavy-duty trucks such as Shaanxi Auto, Futian and Jianghuai increased, and Dongfeng, China National Heavy Duty Truck, Jianghuai, and Chongqing Hongyan also followed closely and began to sell heavy trucks. The declining momentum for 17 months has been curbed. In 2006, Shaanxi Automobile's annual heavy truck sales exceeded 33,000 units with a growth rate of 116%, ranking first in the industry. The Foton Motors, China National Heavy Duty Truck and Jianghuai Automobile also achieved significant growth.
According to industry analysts, the macroeconomic environment is good and the pace of investment in fixed assets is accelerating. With the improvement of relevant laws and regulations, the implementation of measures such as the management of overloading, weight-loading, and reduction of charging standards for heavy trucks, as well as the continuous rise in fuel prices, have directly led to the development of heavy-duty trucks with large tonnage, high horsepower and high efficiency. The main force of the logistics market demand.
Innovate and change new cars to market
The listing of new heavy trucks equipped with a large number of advanced technologies has also injected vitality into the heavy truck market. Futian Auman, Dongfeng Tianlong, Shaanxi Gasoline Heavy Trucks, JAC Gehlfax, and CNHTC Haowo all got together and listed new vehicles, attracting many users who don’t trust the old models.
According to Fang Weihong, general manager of Shaanxi Auto, in 2006, Shaanxi Automobile was able to achieve first in many industries such as doubled sales in heavy-duty truck industry, and closely followed customers' needs with Shaanxi Auto, introducing cost-effective products, refined services and effective brand promotion strategies. closely related. According to reports, the power required for heavy trucks is easy to increase, but low fuel consumption is not easy to do. It requires deep technical strength and manufacturing process as guarantee. Shaanxi Auto's fuel-saving series products launched in 2006 launched a fuel-efficient wave in the industry. At the same time, Shaanxi Automobile also integrated the Steyr vehicle technology, the German Man Corporation F2000 vehicle technology, and its own military vehicle technology. The new products not only sell well in China, but also export to East Asia, Africa, South America, Europe and other countries and regions. In addition to this, many manufacturers have launched service brands and implemented corporate branding strategies, which have also attracted users.
Market change and new competition
In 2006, the domestic market of heavy-duty trucks has undergone a revolutionary change in market competition. Among them, advances and retreats between the first and second-tier brands, and the heavy selling of heavy-duty trucks with a carrying capacity of over 14 tons are most noticeable. Among them, Steyr series products represented by Shaanxi Heavy Duty Truck, China National Heavy Duty Truck, Beiqi Foton, Chongqing Hongyan, etc. accounted for nearly 50% of the market share in 2006. Judging from the current market, the share of FAW and Dongfeng in the heavy truck market has been declining year by year, from about 35% in 2003 to about 20% in 2006. Although market share has declined, heavy-duty truck companies with heavy truck sales of more than 60,000 units and market share of more than 20% are only Dongfeng, FAW and CNHTC. They are still the first-line brands of the industry. The second-line brands such as Shaanxi Auto and Beiqi Foton have annual sales of about 30,000 units and their market share accounts for more than 10%. From the development trend, front-line brands are facing the pressure of rapid growth of second-tier brands.
Trend forecast 10% increase in 2007
The relevant person predicts that in 2007 China’s heavy truck market will continue the trend of 2006 and maintain a growth of more than 10%. Under this background, the three major trends will become the industry highlights.
The first is the trend of vehicle fuel economy. Because heavy trucks are production materials, the cost of vehicles is always the topic of most concern to users. Followed by the "green technology" trend, can cross the "green threshold" of the national environmental protection policy, meet the emission requirements of the "green heavy truck" will become the market of choice. The last is the security configuration. Domestic demand for heavy-duty trucks to install ABS is not long, and European heavy trucks have long adopted a large number of series of safety devices such as smart seat belts, airbags, anti-slip control (ASR), engine exhaust brakes, retarders, and rollover warnings.
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