At present, the world financial crisis has intensified, and the international auto industry and auto parts industry are in deep mud, and the domestic auto parts industry is also hard to spare.
Since 2008, the international financial crisis triggered by the US subprime mortgage crisis has gradually spread to all corners of the world and various industries.
The auto parts industry is one of the industries most affected indirectly by the US financial crisis. According to a recent study conducted by AT Kearney Management Consultants, more than half of auto parts suppliers in the United States may apply for bankruptcy protection in 2009, and 70% of suppliers may face bankruptcy and reorganization. Domestic auto parts companies are also affected by the financial crisis.
On the one hand, there are inextricable links between domestic companies and multinational corporations. Any move is bound to be affected; on the other hand, in order to seek self-preservation in the crisis, global auto manufacturers are slashing suppliers. The spare parts company's living space is even more narrow. For example, Volkswagen launched a streamlined supplier action called "Supplier Quality Improvement Plan", which will reduce the existing 700 suppliers from 450 to 500 in the country, while developing 60 to 70 of them into the public. Global procurement system.
For domestic auto parts companies, I believe that first, we must seize the opportunity of the country's macroeconomic policies.
In order to stimulate economic development, the Chinese government has actively carried out macro-controls to stimulate economic growth by expanding domestic demand. The country has introduced 4 trillion economic stimulus policies and ten major industry revitalization plans. In the revitalization planning of the automobile industry, the country has proposed support for cultivating the automobile consumer market, promoting the reorganization of the automobile industry, supporting independent innovation by enterprises, implementing special projects for technological transformation, implementing new energy vehicle strategies, implementing export strategies for automotive products, and developing modern automotive service industries. policy. Active policies in these countries are huge opportunities for domestic parts and components companies.
Second, parts and components companies must actively go out.
On the one hand, the opportunity for Chinese parts and components companies to enter the international market is gradually increasing. On the one hand, the news of the closing down and reorganization of auto parts suppliers from the United States, Germany, and other countries that have been circulating recently has caused a direct reduction in the number of auto parts suppliers in the world. This will undoubtedly increase the number of auto parts suppliers in China with certain strength. The opportunity to enter the international market.
On the other hand, in the export supporting market, due to the financial crisis, multinational car companies are facing tremendous pressure to reduce costs, and the willingness to purchase parts and components in China is gradually increasing, and the potential for component export growth is still huge.
In the export and aftermarket, due to the financial crisis, the disposable income of the overwhelming majority of the people is reduced. Consumers are more willing to choose more competitive Chinese products at a higher price, which means more opportunities for Chinese auto parts companies.
China's spare parts companies have increased access to international quality resources. For Chinese parts and components companies, it is now a good opportunity to acquire or merge some highly complementary related companies, introduce high-end talents and advanced technologies. Of course, we must consider the conflict of corporate culture. Many cases of overseas mergers and acquisitions by Chinese companies tell us that we must be cautious.
In the end, it was hard work in the crisis to welcome the new round of development.
In the current economic environment, the auto industry in developed countries, which cannot bear the high labor costs, must transfer to developing countries that have a certain industrial base and relatively low cost. Some people asserted: "The world auto industry will inevitably shift to the Asia-Pacific region represented by China and India." This round of industrial transfer is precisely the turning point for a new round of major development of China's auto parts companies. China's auto parts companies need Work hard to meet new developments.
Among them, we must continue to increase our efforts in independent innovation and breakthrough in core technologies. Under the financial crisis, many overseas talents are willing to return to work. This is a good opportunity for domestic parts and components companies to acquire talents and technology. Domestic parts and components companies should seize opportunities, strengthen independent innovation, and master core technologies. This is an urgent task for auto parts companies, a foundation for development, and a foundation for development; it is also necessary to create the advantages of the dominant brands and domestic parts and components companies at this stage. Not only should we improve the basic management level and break through core technologies, but we should further improve our services combined with domestic realities based on our own strengths to create a superior brand; and strengthening our cost leadership cannot be ignored.
Chinese auto parts companies need to reduce costs through the application of new technologies, new materials, and new processes; through strengthening internal management, reducing costs and cutting costs, eliminating costs to reduce costs; through the integration of product platforms to reduce costs; through the establishment of fast and efficient Quality management system to improve product quality to reduce costs.
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