In 2011, Yuchai’s service month activity was still focused on the theme of “Yuchai Heavy Machinery is leading and applied, and Yuchai's service is dedicated and fastâ€. Through “proactive service, caring for users, reaching the frontline of the market, understanding product performance, and solving existing problemsâ€, it achieved market mastery. Information, promote product upgrades, pull Yuchai's heavy machinery sales, and enhance the Yuchai brand's influence. Zhang Ting, deputy general manager of Yuchai’s sales company, said that compared with the 2010 truck hot market, sales of trucks in the same period in 2011 were clearly deserted, but sales of Yuchai’s heavy machinery increased by 20% year-on-year. This not only benefits from Yuchai Heavy Machinery's technological upgrading and adaptability improvement, which benefits users; it also benefits from the strong guarantee of Yuchai's powerful service system, allowing users to buy with confidence and peace of mind. Zhang Ting said that the market situation in 2011 is not optimistic. Yuchai, as an independent engine supplier not supported by OEMs, should take the initiative to communicate Yuchai’s product advantages and high-quality services to users and understand distributors and service providers face to face. And user needs to help them solve the problems in the business. Therefore, the activity time of Yuchai’s heavy machine service month in 2011 is one month ahead of previous years. The scope of activities is no longer confined to Yuchai’s traditional and advantageous markets and the nation’s intensely competitive key markets, but where there are heavy machines. For users, Yuchai sent attention and care to them.
Jiangxi's strategic position in Yuchai’s heavy machinery market is below average, but Yuchai is still deploying elite troops here. In a few days of visits, the reporter witnessed the hard work and diligence of their work. The Jiangxi office is located in the Auto Parts City on the outskirts of Nanchang. Li Zhihe, deputy director of the office, Zhou Ping, is the backbone of Yuchai's young and powerful business. Although life facilities here are simple and difficult conditions, they said, “It is a team that is fighting and is not far The family is somewhat lonely but can also concentrate on expanding business." The staff of the office also said in a self-deprecating manner: “We are all bachelorettes, we do not need Sundays and holidays, we are always on standby and we are always ready to go.â€
The summer solstice is a festival that these resident staffs look forward to. On this day, they can taste the hometown specialties such as fresh litchi and rice wine brought from Yuchai’s headquarters. Sales volume and sales are very eye-catching highlights, but reporters believe that corporate culture is the root of the company's evergreen. In the interview and communication with distributors, service stations and users, the reporter deeply felt that Yuchai was not only a partner with them, but also had a friendly, harmonious and warm family. What problems could the family still have, and what could not be solved? If the contradiction cannot be resolved, as long as it is integrated into one family, such power is indestructible.
Cooperation and Win-win Development
The reporter went to Xinyu City Chunyu Automobile Transportation (Group) Evergreen Co., Ltd. to participate in a customer forum jointly organized by Yuchai and Dongfeng Commercial Vehicle Company. Dongfeng Commercial Vehicle Jiangxi Business Representative Office introduced the technical features of Dongfeng tractors and Hercules X5 series products. Yuchai technicians introduced Yuchai's full range of heavy duty 7.3L6A, 8.4L6L, 9.8L6M, 10.3L6MK, 13L6K and 16.5L6T. Engine safety, fuel economy, peace of mind and other technical characteristics. These engine products that are tailor-made for market segments such as tractors, dump trucks, dump trucks, cement mixers, and wide-body mining vehicles are all superior. In addition to heavy-duty trucks and large passenger vehicles, large-scale construction machinery such as mining vehicles, agricultural machinery, and marine generator sets are also used. After the meeting, Dongfeng Hercules equipped the YC6M engine took delivery. Ten Dongfeng cement mixers and eight dump trucks were handed over to the users.
Li Zhi, director of the Yuchai Jiangxi Office, told the reporter that Xinyu City is the latest city in Jiangxi Province and the smallest in terms of population. However, the total economic output ranks second in the province; Xinyu Iron and Steel Company and the monocrystalline silicon photovoltaic industry are in the country. The top ranks; Xinyu is also rich in iron ore, limestone and other minerals. The economic development and urban construction are developing rapidly. The demand for commercial vehicles, especially medium and heavy trucks, is growing rapidly. Yuchai works closely with heavy-duty truck manufacturers such as Dongfeng Commercial Vehicle, Dongfeng Liuzhou Automobile, Qingdao Liberation, Futian Auman, and JAC Gehrfa. They quickly receive the user's approval with their reliable and reliable products and caring services. They only carry the heavy trucks of the YC6M engine. At present, more than 700 cars are sold.
Zhong Xianggen, general manager of Xinyu City Chunyu Automobile Transportation (Group) Evergreen Co., Ltd. has just put the keys of 18 Hercules in the hands of the users, and the joy is full of words. He has been selling Yuchai parts for nearly 20 years. In 2005, he began to distribute the entire vehicle. It was Yuchai who made him rush to the first barrel of gold. Now he not only owns sales and service outlets for complete vehicles and accessories, but also runs real estate development and hotel business. The business is getting bigger and bigger. He knows Yuchai Engine very well, and also recognizes Yuchai's corporate culture. He also understands the need for heavy-duty, high horsepower, and explosive engines for transporting ores and special conditions. He said that the basis for user selection is appropriate, easy to use, and easy to maintain - Yuchai 6M series engine is in line with this market demand, Yuchai's high-quality engine, complete spare parts reserves and excellent timely service, plus Yuchai The relevant business policies are relatively flexible, and the sales of Dongfeng Tianlong tractors and dump trucks he distributes are increasing year by year.
Xinyu City Chunyu Automobile Transportation (Group) Dongfeng Co., Ltd. is also a typical representative of Yuchai engine development and growth. From car to real estate development seems to be a common development path for car dealers. The large funds and strong strength will also play a catalytic role in car sales. Li Huayong, the general manager, distributed Dongfeng Liuzhou Automobile for 5 years, Palu 507 equipped with Yuchai Engine, and King Longshan King Truck can sell more than 600 vehicles each year. At present, Li Huayong has acquired more than 50 acres of land in the construction of a new Dongfeng Liuqi 4S shop. Although this year's overall situation is not optimistic, Li Huayong is optimistic that his orders so far have more than half.
Intimate service all wishes come true
As the most well-known power supplier in China, Yuchai’s service is considered to be “the most thoughtful and close†in terms of user word-of-mouth. Such a wide range of product lines and product types, after-sales service work is undoubtedly very complicated, Yuchai how to do it?
In addition to a scientific and rigorous after-sales service system and accessory protection mechanism, service philosophy and service attitude also play a key role. The reporter walks into each dealership and service station to see the same service principle: do my best, do my best, wholeheartedly users, integrity world; the same service concept: the machine is in your hands, the service is in my mind, Must do, do it will be excellent; the same service criteria: service is the root of the main plant, dealers comrades, the user's caring people, every service, began with the initiative, in good faith, and finally satisfied; the same service standards: no Ask responsibility, first service; the same service commitment: service response time 12 hours in place service, accessories in place time 24 hours; the same completion time requirements: take insurance does not exceed 3 hours, the general failure does not exceed 8 hours, serious accidents do not exceed 72 hour. These seemingly simple slogans and regulations actually put pressure and tests on themselves. Yuchai people know that services are related to the life and death of the company, so they did it.
In Xinyu, the reporter randomly interviewed several users. They mentioned that most of them were satisfied with Yuchai's services. This made them remain unrelenting to Yuchai's heavy machinery. Afterwards, buying a car is definitely the preferred Yuchai engine. Such story reporters also saw the same version in Pingxiang. Jiangxi Hengchi Industrial Co., Ltd. is a large-scale transportation company serving the Pingxiang Iron and Steel Plant. There are nearly 400 various types of transportation vehicles. Deputy General Manager Cui Yuanping said that since the Yuchai engine was used two years ago, the company’s transportation efficiency has become apparent. Ascension has never been a stress for after-sales service. They recently purchased a number of dump trucks. The model selected Hongyan King Kong. Although Hongyan dealers said they could not fit Yuchai engines, they still strongly demanded the purchase of the Hongyan King Kong dump trucks equipped with YC6M engines.
Huang Bing, the general manager of Pingxiang Tongcheng Automobile Service Co., Ltd., was an old friend of Yuchai. When he met, he said to Zhang that he had just recruited at the Pingxiang Vocational and Technical College. He now has poor car repair, hard working conditions and salary. Low, young people are not willing to do this, it is difficult to recruit the right people, it is difficult to retain people. A mature mechanic needs to devote many years of hard work to training. The labor cost is very high. Although Yuchai’s training activities are numerous, some people return after they have improved their skills. He suggested that if a system of employing people is established from the mechanism, Yuchai and the service station can jointly invest and cultivate technical backbones as a good solution.
It is precisely because there are many service providers like Huang Bing who are deeply concerned with Yuchai’s development and Yuchai’s development. The service of Yuchai can be so intimate. Through interviews, the reporter further learned that the origins of Huang Bing and Yuchai were established when Yuchai was the main supplier of liberation. Two years ago, Huang Bing established Yuchai’s core service station in the Pingxiang area and named Tong Cheng’s auto service. He hoped that Yuchai’s concept of “serving customers wholeheartedly†could be turned into a “free and unobstructed process for usersâ€. Huang Bing said that he also served several engines and heavy-duty trucks. Only Yuchai really thought for the users, fulfilled the promise of non-accountability and service first, and fully supported the service stations to solve the problems and difficulties of the users. Yuchai is a company that develops and grows with its service providers. Huang Bing said: "The more so, the more we regard ourselves as a member of the Yuchai family. We not only serve every user of Yuchai, but also control unrealistic expectations of some users. The concept of service spread out, and consciously do a good job of communication between users and Yuchai."
As Vice President Zhang Ting said, it is Yuchai’s strong sales service and fittings system that supports Yuchai’s business. Due to the support of such respectable partners as Huang Bing, Li Huayong and Zhong Xianggen, Yuchai Heavy Machinery Co., Ltd. We can come from behind.
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