The love of independent brands made JAC almost spare no effort in investing in R&D technology. Zuo Yan'an knows deeply that if technology is controlled by foreign capital, it means that it will eventually lose the glory of the national brand.
"Only 15 of the 15 large-scale automobile enterprise groups had only Jianghuai Automobile maintain profit growth." On this issue, Zuo Yanan, chairman of the National People's Congress on behalf of Jianghuai Automobile Group, explained to the "Financial Times" that the fund managers constantly come. Company search results.
In Zuo Yan'an's view, the product structure of Jianghuai Automobile has its own personality, mainly commercial vehicles. The price of passenger cars has been declining in recent years. The reason is that raw materials have also risen in price.
In addition, the output of JAC trucks this year is about 100,000 vehicles, and the total size of the trucks is increasing, which is a significant increase compared to last year. However, Zuo Yanan is very clear that the profits of JAC trucks have not dropped, and the total volume has increased, and overall profits will increase. This is also the result of Jianghuai's business policy and business philosophy of taking the road of quality and efficiency for many years.
Aftermath
Heavy trucks have always been dreams of Jianghuai people’s pursuing dreams.
As early as June 2002, Jianghuai Automobile began to develop the heavy truck "Geerfa"; later, Jianghuai Automobile once again introduced South Korea's modern technology and invested in the production of a production base with an annual output of 15,000 heavy trucks; in 2003, "Gorfair" "Batch release means that Jianghuai Automobile has been successfully transformed into a chassis production, light truck, commercial vehicle and passenger car, and heavy truck series.
Despite the current market performance, JAC's three major products - bus chassis, light trucks, commercial vehicles strong momentum, but JAC did not stop there. Looking at the heavy-duty truck market, it is already raining and storming. The competition is quite severe.
According to statistics, currently there are as many as 18 heavy truck manufacturers in China, and the monopoly is dominated by FAW and Dongfeng. The heavy trucks, Auman, and Shaanxi Auto also have a lot of strength. Moreover, imported trucks such as Renault, Isuzu, and General Motors have also set their sights on the Chinese market.
These joint venture brands are fierce. Sinotruk and Volvo will cooperate to produce Nanwo trucks. Mercedes-Benz and Beiqi Foton will jointly produce the Mercedes-Fukuda heavy trucks. Therefore, Jianghuai Heavy Trucks' new "Gerfair" listed on the stock market faced fierce competition and the situation was severe.
Industry professionals believe that the heavy truck market with huge potential will cause the heavy truck market to reshuffle again. From the point of view of financial backing, Jianghuai Automobile is taking advantage of it. In Zuo Yan'an's view, "As long as our main business is doing well, financing is not a problem." The strong performance of listed companies has laid a solid foundation for the subsequent investment in heavy trucks.
In addition, the output of JAC trucks this year is about 100,000 vehicles, and the total size of the trucks is increasing, which is a significant increase compared to last year. This makes it very clear that the profits of the JAC trucks have not dropped, the total volume has increased, and the overall profit will increase.
Ruifeng Commercial Vehicle, with the increase in the volume, has sales of about 34,000 units this year. Although Ruifeng declined at the beginning of the year, the cost reduction rate exceeded the price reduction rate. The profit of our single unit has not dropped, and the total amount has increased by about 10,000 units. This profit has increased again.
New forces
Today's Jianghuai Automobile Co., Ltd., from the top of the company to the ordinary employees, expresses their respect for independent knowledge brands. In this regard, Zuo Yanan has more unique insights.
How to develop your own brand? “We are now meeting regularly with companies in Austria through the Internet. The level of research and development has been greatly improved, but it is really difficult to develop ourselves. We have conditions to support us.†Zuo Yan’an said. For example, the new “Geerfa†is a completely new product that Jianghuai Automobile has independently developed and has its own brand.
"Jianghuai Automobile attaches great importance to its own research and development capabilities." Zuo Yan'an said that JAC has never stopped from researching commercial vehicles to passenger vehicles (mainly Ruifeng Commercial Vehicles). From the cultivation and introduction of human resources to the standardization of the R&D process, it has been accumulating.
The love of independent brands made JAC almost spare no effort in investing in R&D technology. Zuo Yanan knows well that if technology is controlled by foreign capital, it means that the national brand will eventually lose its glory.
For JAC, its own brand of commercial vehicles has not attracted the attention of the industry. If you do not pay attention to this, heavy trucks will repeat the mistakes of passenger cars.
In heavy trucks, the main products of commercial vehicles, Jianghuai Automobile has always been willing to invest. Especially when the market share of heavy-duty trucks clashed in 2004, Jianghuai Automobile was also striving to develop "inner power". In order to ensure the competitive advantages of its products, it invested a large amount of capital to introduce and reform equipment. For example, the frame press of 6,000 tons of Jianghuai Automobile Co., Ltd. is the only one capable of stamping and finishing heavy truck racks at one time. The strength and rigidity of the frame presses made by other manufacturers are not satisfactory.
In addition, heavy-duty special-purpose vehicle chassis must have a powerful conversion factory to cooperate with it, which is a major feature of heavy trucks different from other models. In Wuzhou, Anhui, Jianghuai Automobile Co., Ltd. took a share of China's second-ranked JAC Yangtian Refitting Plant, making it a modified special-vehicle base for Jianghuai "Geerfa" modified heavy trucks.
This means that from the point of view of the "big pieces" of heavy trucks, such as chassis and engines, the new "Geerfa" has vividly displayed the concept of Jianghuai Automobile's promotion of independent intellectual property rights and independent brands.
Zuo Yanan advocates the idea of ​​“integrating global resources to build a world car†and combines “experience†and technological achievements with him to carry out “gaining†innovations.
The launch of JAG's new "Geerfa" heavy truck has set a new benchmark for China's heavy truck market, and changed the embarrassing situation in which domestic mainstream heavy truck products are based on the "Steyr" platform and lag behind international standards in the past 20 years. .
Zuo Yan'an
Jianghuai Automobile Chairman, member of the Communist Party of China, National People's Congress.
In March 1968, he took part in the work and served as the chief economist and director of Hefei Jianghuai Automobile Manufacturing Plant.
He is currently the chairman and general manager of Anhui Jianghuai Automobile Group Co., Ltd., vice chairman of the Anhui Society of Automotive Engineers, and an adjunct professor at Tianjin University.
He was awarded the title of “National Mechanical System Worker Modelâ€, “Millions of Employees Passing the Century to Overcome the Projectâ€, and “National Model Workerâ€.
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