LeTV super car or low price impact on the automotive industry

Following the market impact brought by LeTV Super TV, this year's Beijing Auto Show, LeTV officially launched LeSEE super car LeSEE, making it the focus of the automobile circle discussion.

LeTV chairman Jia Yueting has great confidence in LeTV. He once said that LeTV will surpass Tesla and claim that "Last day, LeTV will be free."

LeTV, which is strongly involved in the automotive industry with Internet origin, has even played the banner of “car free”. This is undoubtedly a shock to the traditional automobile industry. As a veteran of the traditional automotive industry, what is the opinion of LeTV?

In this regard, Zhu Huarong, president of Changan Automobile, said that Internet companies should be encouraged to join the automotive industry, and it will be a great boost to the entire automotive industry. "In the future, cooperation between the two companies can promote the faster development of the automotive industry."

LeTV Launches Super Car

At the Beijing Auto Show this year, LeSoupe officially launched the super-car LeSEE. LeSEE's relevant responsible person stated that the LeSEE concept car has a smart and connected concept. It not only can realize the autopilot function, but also realizes self-learning, with face recognition, emotion recognition, and environment recognition. Path identification and other functions.

The official launch of LeTV’s super car means that this is another step closer to LeTV’s mass production.

Prior to this, Jia Yueting had publicly stated that in a few years, LeTV will begin to produce cars that have evolved from LeSEE. In the future, they also plan to produce electric cars in China, possibly in cooperation with Beijing Automotive.

Subsequently, LeTV took action and formally signed the Ecolink cooperation agreement with BAIC, BYD and Dongfeng. It is understood that Ecolink is a product compatible with the ios and Android systems for mobile phone and car products. Cooperation with auto manufacturers can achieve mutual benefit and win-win results.

In addition, Shenzhen Hangsheng Electronics, Huizhou Huayang General Motors, and Huizhou Desai Xiwei, three domestic automakers, also joined the cooperation camp of LeTV Ecology to jointly create a new generation of smart connected automotive interior ecology.

According to industry sources, the official launch of a complete set of smart car systems at the Beijing Auto Show is a milestone event for LeTV Vehicle Alliance, indicating that LeTV has gradually improved the layout of the car networking ecosystem.

According to Jia Yueting, LeTV will have a "disruptive" pricing model like LeTV and TV. LeTV will sell movies, TV shows, music and other content and services to car owners. For this reason, Jia Yueting vowed to say "Once one day our car will be free." From a short-term perspective, the most destructive aspect of LeTV is that performance is doubling the price.

Impact on the traditional car circle?

In order to build a super car, Ni Kai, who is known as "the first driver in China," also joined the LeTV Super Vehicle as vice president of driving, mainly responsible for LeTV's research and development work in smart driving and driverless driving. In addition to Ni Kai joining, after the LeTV super co-founder, global vice chairman, China and Asia Pacific CEO Ding Lei revealed that the "FF&LeFuture" artificial intelligence institute jointly established by LeTV and strategic partner FF has recently been officially established in Silicon Valley in the United States. Established.

At the same time as the release of the LeTV Super Concept car, LeTV also released its car networking program. LeTV introduced CTO Rao Hong, compared to the Aston Martin Rapide S LeTV networking system exhibited at the CES in the United States this year, the Beijing auto show What is exhibited is a more complete set of intelligent vehicle-based vehicle networking data. “LTV Connect with LeTV Entertainment and a large number of third-party partners to bring innovations such as UBI, intelligent maintenance, and used car evaluation to automotive users. Car O2O service. In the future, there will be more life service applications under the car scene. Smart travel and life are no longer separated."

For LeTV's layout in the automotive industry, how will the traditional automobile circle see it?

Zhu Huarong, president of Changan Automobile, said that the joining of Internet companies is a great promotion for the entire automotive industry. “The automobile industry circle needs to come from other circles, more precisely, promote. The Internet involvement in the automobile circle at least shows that the global automotive industry is at least We are paying attention to this new trend and approaching this new trend through ourselves or cooperation.” Zhu Huarong said frankly that the automobile industry is also accelerating the integration of Internet technology and information technology, and Internet companies are also pushing the automotive industry in this direction. This shows that the purpose of the two is exactly the same, "in the future, the cooperation between the two can promote the faster development of the automotive industry."

However, according to Chen Anning, executive deputy general manager of Chery Automobile, it is difficult for a single Internet company to open up the path from the Internet to the automotive industry. “Internet companies want to develop in the automotive industry, while the traditional automotive industry wants to develop in the direction of intelligence. In my opinion, we can all work together and we should not do everything ourselves."