Can the truck marketing team find some elite who sell cars and sell cars? Can you identify some sellers and milk sellers?
I can't remember how many times I was watching the military-themed television series "Sword". It is said that the marketing executives of Shanghai Volkswagen, Dongfeng Commercial Vehicles, and Chery automobile companies have carefully watched and discussed internally.
Every time I look at it, I'm wondering if the protagonist Li Yunlong will lead a marketing team to sell trucks.
Li Yunlong is a Red Army soldier of the Chinese workers and peasants, a typical "Tuba Road." Chinese trucks are indigenous brands. I think, because marketing itself is a war, and truck marketing needs "Li Yunlong" commander.
Truck marketing takes courage. In the Chinese market, the world's leading truck giants have completed their layout in China and built strategic heights in brand, quality, technology, and marketing. How does a Chinese truck break? This requires especially the Sword Spirit!
What is the Sword Spirit? Li Yunlong's answer is: “In the face of a powerful adversary, we must also resolutely shine our swords if we know ourselves. Even if we fall, we must become a mountain and a mountain.†Whether it is the fiercest sundial or the well-equipped “nation†"Li Jun," Li Yunlong is all resolutely bright swords, with unrelenting, invincible heroic spirit, bravely march forward, decisive battle in the end.
In most markets in developing and underdeveloped countries, trucks and brands in Europe, America, Japan and South Korea have taken the lead. However, relying on the spirit of the Sword, Chinese trucks such as China National Heavy Duty Truck, Dongfeng Commercial Vehicle, and FAW Jiefang have been able to break through the barriers in recent years, and have frequently exported to overseas markets, demonstrating the power of Chinese trucks.
Especially among Dongfeng Tianlong's more than 20,000 vehicles sold for more than a year, more than 25% of them sold overseas. Even in the mature truck market in Europe and the United States, Dongfeng Tianlong and Liberation J6 and other Chinese trucks know that their opponents are the best swordsmen in the world and dare to shine their swords. This is the spirit of the Sword of Chinese trucks: no matter how tough the giants are, no matter how huge the challenges are, regardless of how embarrassing the victory, it is important to dare to break into the pits of the tigers and the sword.
Truck marketing requires Sword Wisdom. I do not know whether it is conservative thinking, or lack of new knowledge, China's truck sales lack of "new" can be Chen, lack of "odd" can be hunting. Its performance is: heavy sales, light marketing; pay attention to doing things, do not be good at doing; pay attention to advertising, dilute the public relations; attention to factory culture, ignore the brand culture.
If there are opponents who dare to fight price wars, configuration wars, advertising wars, new wars, another truck manufacturer will generally follow up and will escort to the end, bloody style. It is interesting to note that when the old truck finally learned to develop new products from the end customer's needs, a few cutting-edge trucks have succeeded in developing new products from competing customer complaints.
Many truck manufacturers' inertial thinking is that as long as they have good products, good quality, good network, and good service, they are convinced that they can sell more, sell more expensively, sell well, and sell well. The current competitive outcome is that production, quality, procurement, sales, services, etc. are all homogenized. Even if you didn't think of it, others are all configured; you have others who are better than you; you eventually make up for others. Has been upgraded.
China's truck marketing is not good at words, thinking that it is "playing imaginary", "not kind", "flicker", the result is often trapped in "will not build cars will sell cars", "will make a good car but can not sell Good price" circle.
Look at how Li Yunlong played and "Fudged" it. Li Yunlong's thoughts are very active and he has many “spirits and ideasâ€. He often thinks in reverse, and he does not rigidly adhere to the forms and is good at doing things that are contrary to common sense. When the Japanese Yamazaki Brigade unconventional operations and the indies deepened into the rear of the Eighth Route Army, Li Yunlong challenged the swordsmanship and decided to use the power of 3,600 grenade bombs to blow Yamazaki into a meat sauce.
Truck marketing needs Sword Sentiment. After calculating the truth, Chinese trucks have lived for more than half a century and need to inject vitality into their passion. This is reflected not only in the "face" of the car body, but also in the "heart" of the engine, which requires new faces and new impetus. It also expresses the vitality of innovation in the system and mechanism, and it also expresses the new blood input by the marketing team.
Can the truck marketing team find some elite who sell cars and sell cars that are very successful? Can someone who is looking for sellers and selling milk be popular? Jumping out of trucks to sell trucks and thinking about selling trucks may bring a fresh air to truck marketing and lead to a new level of marketing.
Chinese trucks are eager to challenge and pursue change as a new cultural gene. Passion means dreams, emotions, impulses, and in particular tolerance of dissent, tolerance for failure, and easy life. Li Yunlong's body not only has courage, wisdom, but also more passion. Whether or not trucks are sold well is complicated, and rewards and penalties must be clearly defined. What is more important is to sum up lessons from the failures and failures that touched the soul and essence, especially the lessons of blood. Because Chinese trucks can't afford more and more fiasco and toss.