Phoenix Auto News On January 19, 2017, with the official release of Beiqi New Energy EC180, Lu Xun, former vice president of Nielsen's former automotive business, also made his debut as the deputy general manager of BAIC New Energy Marketing Company, and will be fully responsible for Beiqi New Energy. Product planning and brand marketing work.
Lu Hao has many years of experience in automobile brand marketing and has served Jaguar Land Rover, Shanghai Volkswagen, Nielsen and other leading companies for a long time. At the EC180 launch conference, Lu Hao also announced the tone of the future marketing strategy: to expand the circle marketing from an event, deep and wide, so that consumers can understand, participate and experience the entire product and brand in a timely manner. development of.
For this personnel change, BAIC New Energy said that it is very grateful to the original brand director Jin Xin for his outstanding contribution to the brand's continued upward progress. During his tenure, he made the EV series, EU260, EX200 and other models into market segments through innovative practices such as brand ecology and circle marketing, which made Beiqi New Energy pure electric first brand cognition more clear. In the future, I look forward to the deputy general manager Lu Hao leading the marketing team to bring the corporate brand image into a new stage.
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