Market downturn, independent brand dealers began to stop buying

The First Financial Daily reported on August 1st that "I will not be restocked anyway next month." A general manager of a self-owned brand dealer in Guangzhou told the "First Financial Daily" that the current inventory has reached 4 Months, he has informed the manufacturers to stop purchasing goods next month.

In the traditional off-season in July, inventory has become a problem that many dealers must face.

At present, in the Guangzhou market, the inventory of joint venture brands is almost two months, while the independent brands are generally more than three months, and a few even reach an astonishing four months.

For the rising stock depth, a Japanese brand dealer told reporters that the main reason is that the auto market has not really grown since the Spring Festival this year. Last year, 120 vehicles were sold in one month, and it was very good to sell more than 80 vehicles a month in the first half of this year.

The monthly tasks of manufacturers are often added to the sales volume of the previous year, and the number of tasks has increased. However, the sales of terminals have been declining. This has directly led to the continuous increase in the depth of distributor inventory.

In addition, after Beijing’s restriction on purchases, some manufacturers moved the amount of Beijing’s tasks last year to the Guangzhou market, which, to a certain extent, also increased the pressure on the Guangzhou market.

In order to ease the pressure on inventory, dealers also increased the discount rate in July. "Our price basically bottomed out this month and we shouldn't have this price in the future." The above Japanese brand dealers stated that under the pressure of high stocks, sales promotion can only be stepped up to reduce inventory pressure.

Even many dealers began to conduct centralized promotions in the name of “group purchase,” but some dealers stated that this did not achieve the desired effect. “Prices have been lowered, but the psychology of consumer purchasing money has become more serious. Not willing to give it up."

In Guangzhou, apart from Shanghai GM, Shanghai Volkswagen, FAW-Volkswagen and a few other mainstream brand dealers, the Shanghai GM Chevrolet brand has even increased by 50% year-on-year in the first half of this year.

However, for dealers, sales have gone up, but profits have not grown too much. A dealer stated that, in fact, “in order to complete the sales target of manufacturers to distributors, we basically let our profits out.”

After the Japanese department suffered a major earthquake in the first half of this year and damaged production capacity, coupled with the downturn in the auto market in the first half of the year, except for individual models, although there was basically no shortage of stocks, the inventory pressure remained, basically within 2 months. about.

In the second half of the year, especially Japanese companies, in order to reach the sales target set at the beginning of the year as far as possible, the pressure on dealers will be even greater and the competition will be even more fierce.

In addition to the downturn in the market, banks that have tightened the credit gates also make distributors jealous. Fearing that in the case of high logistics operations and tight funding links, if there is a big recurrence of the auto market, it will become the “last straw” for pressure dealers.

Some dealers said that under the pressure of high inventory, as long as there is a best-selling car model, it is basically not too worried, but the problem is that some brands do not have a model that can be used for quantity.