National Agricultural Machinery User Satisfaction Brand Rankings Released! “Dongfanghong” holds the top spot

Co-sponsored by China Agricultural Machinery Industry Association, China Agricultural Mechanization Association and China Agricultural Machinery Distribution Association, the 11th “National Agricultural Machinery Customer Satisfaction Brand” selection activity hosted by Agricultural Machinery Magazine was released recently. The Oriental Red brand has topped the list.

Brand awareness list

Brand awareness list

Brand awareness is inevitably the first issue to be concerned. The overall average score of brand recognition is 5.36.

Product price

Product price

Product quality is good, then comfortable, high price is also outrageous, there will be no market, high cost performance is a powerful grasp of the long-term occupation of the market.

After sales service

After sales service

After-sales service comprehensive score 5.17.

Purchase experience

Purchase experience

A very important step before the product reaches the user is to “buy”. Who buys things today does not pay attention to a buying experience.

Value-added services

Value-added services

The so-called value-added service of the product is definitely not as simple as buying a tractor to deliver barrel oil. As the age of the tractor user decreases and the level of culture increases, whether the value-added service can be delivered to the heart is the key.

Buy again

Buy again

According to the organizer, this online survey on tractor product satisfaction received 10W+ network survey questionnaires from 28 provinces (autonomous regions and municipalities directly under the central government), including 2.7W+ copies of tractor satisfaction brand questionnaires, and agricultural machinery users. Accounting for 52.87% of the total number of surveys, the survey results can fully reflect the opinions of tractor users. (This article comes from a drag)