Many parts and components companies do marketing, but many companies often overlook the essence of marketing. What is the essence of corporate marketing? In fact, it is a consumer reason for the "consumer" to let it produce consumption. The "consumer" here includes both the distribution customers in the process and the ultimate customers, as well as the employees working in the company.
Regardless of whether the parts and components companies are doing brand planning, market operation, channel design, terminal construction, or business management, they must adhere to a core. This core is just a reason to give you “consumersâ€, and this reason must be considered from their perspective.
Standing on the “consumer†point of view, not just saying how many services companies bring to them, how much value they bring, and how much benefit they bring, but how to make “consumers†dare to choose you and are willing to accept you. Easy to accept you.
At present, from the performance of parts and components, many companies' products are homogenized and their performance is exactly the same. This is not terrible. What's terrible is not knowing how to get "consumer" recognition. How the parts and components companies give a package of product performance and create a distinctive reason, this is the key. Because of this reason is the soul of the product, this soul gives the product life and value. Only things that have souls are the most easily accepted by people.
The reason why brands can survive in this world is because companies give the reasons for the brand's survival. The reasons for these survivals are what the parts and components companies want to express to the “consumersâ€. These contents must be easily accepted by the "consumer", and they can be deeply ingrained memories. This is the key. However, behind each of these reasons, there must be a story that supports this reason. Otherwise, it is difficult for consumers to accept or remember. Therefore, the story behind the reason must be vital, must be easy to understand, must be interesting, and must have representative significance.
"Consumer" is the customer, what is the benefit of the channel model of the parts and components company to bring to the customer, what is the value brought to the customer, what is the effect brought to the customer? If it is a powerful parts and components company, it can rely on its own capital to “build roads and build bridges†when it designs channels, to attack the city and to dominate the rivers and lakes to form its own dominance. If it is an even-essential parts and components enterprise, it must implement the channel construction concept of “Keeping the Mountain as the King and Building a Baseâ€, and then gradually erode other people's channels, occupy other people's markets, and plung others into rivers and mountains to accomplish their own great achievements. These reasons are not only the idea of ​​the strategy of the parts and components companies, but also the reliable "resources" for the "consumers." This resource refers to the enterprise's ability to do a good job of "reserve food" owned by the channel: the manpower, material resources, financial resources, and intelligence of the enterprise.
The presentation of parts and components products in the terminal, just like a woman's make-up, is to make it easy for companies' "consumers" to find themselves, appreciate themselves, and not want to leave. In other words, no matter whether the company embodies the simple elegance of “Jia Jia Biyu†or the frills of “everybody’s showâ€, they must make their “terminal†look and give people a pleasant enjoyment. Your connotation, you feel your charm. If “Jia Jia Biyu†dresses in a dilapidated style, what would it mean for consumers to “drop off the crumbs from the dressed-upâ€? Depressed, unhappy, depressed, vomiting, these are all failures of terminal construction. However, many parts and components companies still like to look at terminals from the perspective of corporate professionalism. They do not look at the face of the terminal from the perspective of consumers. Consumers are all laymen. What they want is a feeling, but it is joyful and desirable. It is comfortable.
Businesses do marketing, they can not do without business management. When a company is in operation and management, who is the "consumer" faced by it? "Consumer" is an employee. What is the reason why the company pays its employees? Maybe everyone will say it is a humanity, growth, treatment, welfare, etc. These are all right. If you use two to summarize, it is: the environment. The "environment" of employee's work directly determines the effect of employee's work, the mind of work, and the attitude of work. In fact, the essence of business management is to increase revenue and reduce expenditures for enterprises and seek benefits. However, what is regrettable is that many companies particularly like to spend money to make a fuss, and neglecting open source is the core of profitability. This will not make the employees willing to pay less and less reasons.
Therefore, the essence of corporate marketing is to give "consumers" a reason for consumption, so that "consumers" are prone to consumption.
Regardless of whether the parts and components companies are doing brand planning, market operation, channel design, terminal construction, or business management, they must adhere to a core. This core is just a reason to give you “consumersâ€, and this reason must be considered from their perspective.
Standing on the “consumer†point of view, not just saying how many services companies bring to them, how much value they bring, and how much benefit they bring, but how to make “consumers†dare to choose you and are willing to accept you. Easy to accept you.
At present, from the performance of parts and components, many companies' products are homogenized and their performance is exactly the same. This is not terrible. What's terrible is not knowing how to get "consumer" recognition. How the parts and components companies give a package of product performance and create a distinctive reason, this is the key. Because of this reason is the soul of the product, this soul gives the product life and value. Only things that have souls are the most easily accepted by people.
The reason why brands can survive in this world is because companies give the reasons for the brand's survival. The reasons for these survivals are what the parts and components companies want to express to the “consumersâ€. These contents must be easily accepted by the "consumer", and they can be deeply ingrained memories. This is the key. However, behind each of these reasons, there must be a story that supports this reason. Otherwise, it is difficult for consumers to accept or remember. Therefore, the story behind the reason must be vital, must be easy to understand, must be interesting, and must have representative significance.
"Consumer" is the customer, what is the benefit of the channel model of the parts and components company to bring to the customer, what is the value brought to the customer, what is the effect brought to the customer? If it is a powerful parts and components company, it can rely on its own capital to “build roads and build bridges†when it designs channels, to attack the city and to dominate the rivers and lakes to form its own dominance. If it is an even-essential parts and components enterprise, it must implement the channel construction concept of “Keeping the Mountain as the King and Building a Baseâ€, and then gradually erode other people's channels, occupy other people's markets, and plung others into rivers and mountains to accomplish their own great achievements. These reasons are not only the idea of ​​the strategy of the parts and components companies, but also the reliable "resources" for the "consumers." This resource refers to the enterprise's ability to do a good job of "reserve food" owned by the channel: the manpower, material resources, financial resources, and intelligence of the enterprise.
The presentation of parts and components products in the terminal, just like a woman's make-up, is to make it easy for companies' "consumers" to find themselves, appreciate themselves, and not want to leave. In other words, no matter whether the company embodies the simple elegance of “Jia Jia Biyu†or the frills of “everybody’s showâ€, they must make their “terminal†look and give people a pleasant enjoyment. Your connotation, you feel your charm. If “Jia Jia Biyu†dresses in a dilapidated style, what would it mean for consumers to “drop off the crumbs from the dressed-upâ€? Depressed, unhappy, depressed, vomiting, these are all failures of terminal construction. However, many parts and components companies still like to look at terminals from the perspective of corporate professionalism. They do not look at the face of the terminal from the perspective of consumers. Consumers are all laymen. What they want is a feeling, but it is joyful and desirable. It is comfortable.
Businesses do marketing, they can not do without business management. When a company is in operation and management, who is the "consumer" faced by it? "Consumer" is an employee. What is the reason why the company pays its employees? Maybe everyone will say it is a humanity, growth, treatment, welfare, etc. These are all right. If you use two to summarize, it is: the environment. The "environment" of employee's work directly determines the effect of employee's work, the mind of work, and the attitude of work. In fact, the essence of business management is to increase revenue and reduce expenditures for enterprises and seek benefits. However, what is regrettable is that many companies particularly like to spend money to make a fuss, and neglecting open source is the core of profitability. This will not make the employees willing to pay less and less reasons.
Therefore, the essence of corporate marketing is to give "consumers" a reason for consumption, so that "consumers" are prone to consumption.
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