Qilu Petrochemical Enhances Terminal Sales Competence

Qilu Petrochemical's chlor-alkali plant optimized product grades according to customer requirements. On February 10th, new grade caustic soda products with a concentration of 42% and 30% were successfully delivered. In the past, the caustic soda products produced by Qilu Petrochemical's chlor-alkali plant had only two concentrations of 48% and 46%. In the 2011 market survey, the plant technicians found that some customers purchased caustic soda products that had to be returned to the market, and they had to be mixed with water to reduce their concentrations before they could be used. As a result, some low-concentration caustic soda products were urgently needed on the market. They decided to increase the two products with concentrations of 42% and 30% on the basis of the existing two grades of products with concentrations of 48% and 46%.

At the beginning of this year, Qilu Petrochemical's chlor-alkali plant started to adjust the technological operation plan to ensure the smooth operation of the new brand of caustic soda. According to estimates, after the product structure adjustment, not only effectively meet the needs of some customers, enhance the terminal sales competitiveness, but also help extend the life of equipment, reduce equipment maintenance costs, the cumulative efficiency is expected to reach 44.35 million yuan.

Flavor And Fragrance

Fragrance industry is an industry with high science and technology content, strong compatibility and high correlation with other industries in the national economy. Its products are widely used in food, medicine, daily use and other fragrance products, with the annual sales of related products reaching 10 trillion yuan.

Flavor is the use of natural synthetic spices, with exquisite fragrance and blend into a harmonious aroma, pleasing mixture, it is not a direct consumer goods, but added in other products supporting raw materials.
Spices are mainly referred to pepper, cloves, nutmeg, cinnamon and other aromatic or preservative tropical plants, have pleasant aroma, can be used in the preparation of flavor compounds or mixtures. According to the source, it is divided into natural spices and synthetic spices, and according to the use, it is divided into daily chemical spices, edible spices and tobacco spices. In the chemical industry, fully synthetic fragrances are produced as fine chemical tissues.


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