Summary: The trajectory of China's agricultural capital circulation industry in the past five years

[ China Agricultural Machinery Industry News ] In China's social activities, 5 is a living number. From industrial planning to regional development, from policy formulation to implementation, all of them take five years as a cycle. Looking back over the past five years, China's agricultural capital circulation industry has successfully achieved innovative development in the market, and has been born out of the porters of agricultural products into builders and participants in the agricultural industry chain. In the past five years, there have been changes in the plan, changes in stability, integration and expansion of leading agricultural resources circulation enterprises, and the overall scale and service level of agricultural capital circulation providers. We will start with the data, sort out the trajectory of China's agricultural capital circulation industry in the past five years, and sum up the great achievements of agricultural capital circulators.

Summary: The trajectory of China's agricultural capital circulation industry in the past five years

Significantly improved marketing capabilities

In order to truly reflect the development status of the domestic agricultural capital circulation industry, in the past five years, the China Agricultural Resources Times has repeatedly selected 200 representative sample enterprises from across the country for statistical analysis. The data shows that in the past five years, the number of leading enterprises in the domestic agricultural materials circulation industry with registered capital of more than 100 million yuan, total assets of more than 1 billion yuan, sales of more than 1 million tons, and sales of more than 2 billion yuan has increased year by year. The increase in large-scale cross-regional sales shows that the concentration of agricultural materials circulation industry continues to increase, reflecting the obvious acceleration of industry integration. In addition, the capital operation efficiency and turnover capacity of agricultural enterprises are in a benign operating range. Overall, the market operation capacity of agricultural capital enterprises is gradually increasing.

The 200 representative companies have an average annual sales volume of 540,000 tons. Among them, enterprises with annual sales of more than 1 million tons accounted for 8% of the total, of which 2 companies had sales of 10 million tons or more. Enterprises that sell under 1-10 million tons account for 55%, and those that sell 100,000-500,000 tons account for 16%. The scale of the enterprise is pyramid-shaped, and the scale of capital is a spindle-shaped structure. This shows that although the strength of large enterprises is driving the level of agricultural dealers, small and medium-sized agricultural distributors have also demonstrated good comprehensive operational capabilities.

Terminal services are highly valued

Among the sample enterprises, the average number of direct stores is 88, and the number of directly operated stores is more than 1,000, all of which are engaged in cross-regional operations. By 2015, there will be 14 directly operated stores in more than 300 stores. Compared with direct-operated stores, the threshold of franchise stores is low and the development speed is relatively fast. The average number of franchise stores in the selected companies is 514, and the number of franchised stores exceeds 100. Among them, there are 33 franchise stores with more than 1,000 stores.

Compared with five years ago, today's agricultural capital circulation industry has changed from a large-scale expansion to an "intensive cultivation", and more and more attention to regional markets, rather than blindly expanding the number of franchise stores. With the help of the “new network project” and the “Wancun Qianxiang Project”, the agricultural capital circulation enterprise completed the construction of the grassroots network and entered a period of stable development. After 5 years, the scale is no longer the source of profit for agricultural distributors. Although the density and breadth of the outlets owned by the dealers directly determine the sales volume of the products, the control ability of the terminals is the guarantee for the long-term survival of the enterprise and the direct expression of the execution and combat effectiveness of the enterprise.

From the increase in the number of agrochemical lectures, we can see that the operators of agricultural capital circulation enterprises often also serve the functions of agrochemical services, and transform from enterprise characteristics to survival basis through service sales products. It can be said that through five years of development, agrochemical services have become the standard configuration of dealers.

More diversified business models

Today, there are not many agricultural capital circulation enterprises that rely solely on traditional businesses for survival. In the past five years, the agricultural materials industry has entered the era of overall transformation. Through contracted services, the resources have been sinking again. The multi-integrated resources have penetrated the agricultural product industry chain, and even the use of financial capital to change the original agricultural capital circulation model.

Today's agricultural capital circulation enterprises have changed their minds of simply expanding their scale and pursuing the entry into the upstream resource industry, and have turned to the characteristics of circulation enterprises, relying on financial capital and operational strength to enter the entire industrial chain of agriculture; some have simply provided means of production. The model strives to become the main body of agricultural production by participating in land circulation, leading professional cooperatives, and establishing green agricultural products bases; some change the simple trade model, and provide services for large-scale planters and professional cooperatives directly on the platform of agrochemical services. The enterprise has been transformed into a full-service provider of agricultural production; some have changed the traditional circulation business mode, participated in the construction of logistics parks and science and technology parks, upgraded the original distribution system, and entered the new logistics field through various e-commerce models.

A more innovative and more diversified business model has blossomed everywhere in the agricultural capital circulation industry. A group of enterprises with capital, market and creativity have emerged, changing the regional pattern of the agricultural capital circulation industry and providing more and more farmers with more Agricultural services that meet the needs.

The main army shoulders the heavy responsibility

In 2012-2016, the sales volume of fertilizers for agricultural cooperative enterprises in the supply and marketing cooperative system was 151.48 million tons, 160.5151 million tons, 16679.32 million tons, 171.323 million tons, and 184.7701 million tons, respectively. In the same period, the sales volume of chemical pesticides of agricultural cooperative enterprises in the supply and marketing cooperative system increased from 1,135,700 tons to 1,763,900 tons; the sales volume of agricultural film increased from 737,700 tons to 1,095,500 tons; the sales volume of plastic film increased from 255,800 tons to 425,100 tons. The overall sales growth of agricultural products in the supply and marketing cooperative system shows that the scale of the entire agricultural material circulation industry represented by the supply and marketing cooperative system continues to expand.

In 2012-2016, the number of village-level integrated service stations for supply and marketing cooperative systems increased significantly from 275,000 to 374,000. Supply and marketing cooperatives system Agricultural enterprises gradually provide comprehensive service transformation from traditional agricultural product sellers to farmers to provide services such as soil testing and formula fertilization, pest control, and scientific planting. As of 2016, the whole system has established 180,000 hectares of scientific experimental demonstration fields, carried out soil testing and formula fertilization of 2.505 million hectares, and distributed 19.027 million scientific and technological materials.

Reporter observation

The sunrise and the sunset, the law of agricultural production is also the law of the peasants. However, in modern agricultural production, there is still a large group living an irregular life. They are rooted in agriculture, rooted in the countryside, started earlier than farmers, and slept later than farmers. They are the general graspers of agricultural services. They are the main force in creating a bumper harvest. They are the circulators of agricultural resources.

In the past five years, the circulation of agricultural materials is no longer a simple money transaction, no longer a simple cargo turnover. A bag of fertilizer and a bottle of pesticides from the sale to the transportation, from use to supervision require the farmers to follow closely. In the new development period, agricultural capital tradables are responsible for raising the utilization rate of fertilizers, protecting the quality of cultivated land, and building a green agricultural supply chain. Looking back on the five-year history, the first industry and the multi-industry have gradually become the transformation direction of the agricultural capital circulation industry, and the non-agricultural business has also become the profit pillar of many enterprises. Taking into account the sense of responsibility, steady and healthy development, the continuous growth of the agricultural capital circulation industry is the blessing of farmers, the blessing of agriculture, and the blessing of society.