In accordance with past practice, after the Spring Festival, the Spring Auto Parts Fair officially started the investment promotion process, but this year it is different. The 55th National Auto Parts Trade Fair scheduled to be held in Changchun from May 16th to 18th will not require any investment at all. Booths have long been excused before the booth and are far from meeting the needs of exhibitors. After the Spring Festival, the main business of the staff of the organizing committee almost explained why there was no booth and the coordination of old customers gave up some seats to new customers. The demand for booths is not due to a decrease in the number of stores, but a sharp increase in demand. The reporter learned from the news of the organizing committee that this year's Auto Parts Fair, the booth is about 20% more than the Auto Parts Fair held in Hangzhou last fall. At present, the staff of the Organizing Committee are trying their best to continue to increase the number of booths. If the planned plan is implemented, the number of booths at this year's Auto Parts Exhibition will be the highest in history. More and more exhibitors favor the Auto Parts Association. The staff of the organizing committee thinks this is a brand effect and the reporter thinks that this is due to market demand. According to past experience, the total number of exhibitors and visitors in the Spring Festival is often lower than the fall meeting. However, due to the rapid increase in the number of domestic automobile social possessions in the past two years, various service opportunities in the aftermarket have begun to show up. The most direct one is the rapid development of the maintenance parts and maintenance supplies market for automobiles. Although it is still unbalanced, it is still All parts of the country are growing. Therefore, the national auto parts service that serves such a market naturally becomes a huge platform for suppliers, distributors, maintenance companies, and service providers to communicate information and circulate goods. The growth of market demand is far greater than the expansion of the exchange platform. Therefore, it is not a matter of autumn or spring. The increase in exhibitors has always kept the booth from appearing inadequate. So, is it true that participating in the National Automobile Match will really open up the market for enterprises? According to a survey conducted by the reporter, exhibitors and distributors have said that they are not small. Not long ago, a survey company in Beijing conducted a survey on exhibitors participating in the Auto Parts Fair. The results show that the expected purpose of participating in the Auto Parts Fair has basically achieved, fully achieved, and partially achieved respectively 50%, 8% of the total number of exhibitors and 32% said that only 10% had failed to achieve their goals; auto parts companies accounted for 55% of exhibitors, and lubricant companies accounted for 8%, and basically every participating exhibitor exceeded 2/3. It can be seen that the auto parts exhibitors are a basically fixed group, and the biggest variable at present is the tactics of exhibitors on the exhibition's regional market layout. Like last autumn's Hangzhou conference and Changchun conference in the spring of this year, many companies are enterprises. Areas that hope to open up are therefore bursting. At the same time, fixed exhibitors also let the equipment providers who serve them see the business opportunities. Recently, the reporter learned from the Organizing Committee that since the number of lube oil companies participating in the Auto Parts Fair has even surpassed certain lubricant professional exhibitions, some enterprises that manufacture equipment for the filling of lubricants are trying their best to enter the Auto Parts Association. On the other hand, the “loyalty†of professional visitors to the National Automobile Matchmaking Association surpassed even the exhibitors. According to the survey conducted at the Hangzhou Auto Parts Conference last year, most of the visitors were old audiences and participated in more than two auto parts. More than half of the attendees said that more than 80% of the attendees would continue to participate in the next show, and only 3% stated that they would not participate. The composition of the professional visitor industry is almost equal to the ratio of exhibitors. Among them, “industry professionals†accounted for more than 95% of the total number of viewers for the purpose of understanding the market, purchasing products, and establishing a marketing network. Moreover, unlike other exhibitions, which are mainly local audiences, only half of the local audience of the Auto Parts Association and other professional visitors come from all sides of the motherland. The head of the organizing committee believes that the breakdown of the auto market requires that the exhibitions related to auto services be subdivided and that any one of the exhibitions cannot assume all the functions. With the expansion of scale and upgrading, the national auto parts trade fair with auto repair service industry as the main body of customers is to set up a bridge between exhibitors and professional visitors and use “professional†services for them. Source: China Automotive News
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