“China’s auto parts market is undergoing an unprecedented transformation and is still far from mature.†On April 22, at the national auto parts market quality work seminar, an industry insider used “sentimental The fruit "to describe the status of China's auto parts market.
Several breeding grounds
In some people's eyes, the auto parts market has almost become a breeding ground for counterfeit products.
“Relevant departments should crack down on counterfeit and inferior products from the source, or bad-quality auto parts are always banned.†Ye Berlin, senior engineer of the National User Committee, has a deep understanding of this.
In Yehlin's view, poor quality steam has a hotbed of survival and reproduction. Ye Berlin said: "For the sake of obtaining the maximum profits, merchants are making fakes and selling fakes, and owners are buying fakes and using fake products in order to reduce operating costs. This leads to the situation where counterfeit and inferior accessories are sold and sold in the market, and this creates a vicious cycle. â€
In order to understand the current status of the auto parts market, the “Financial Times†reporter contacted a car owner in the capital. "When I go to buy accessories, the owner will directly ask 'whether the original factory or the deputy'." The owner said frankly.
The so-called "original parts" refers to the supporting parts produced by the main engine plant: "Deputy parts" refers to the accessories produced by non-supporting manufacturers. Most of the "original parts" prices are higher than "deputy parts," while "subsidiary parts" have many inferior parts.
In this regard, Yang Youcai, vice president of the Kunming Auto Parts Industry Association, has personally learned: “Car owners generally prefer the 'original parts' because most buyers think that the 'original parts' bought in the auto parts market or the replacement of special service stations 'Original parts' are no different from the original car."
According to reports, the “original parts†sold in the auto parts market are actually uneven in quality.
A representative of the Chengdu Auto Parts Delegation said for example that a domestically-made brand “Three Filter†accessory, a special repair shop is the original accessory, the price is more than 40 yuan; the comprehensive repair factory is a matching piece, the price is about 30 yuan; some “ Roadside shop "price is only 20 yuan; and to a certain auto parts market, offer is as low as only 8 yuan.
"If it is a qualified piece, this may not even be enough for the cost of raw materials. How do they make profits when they don't cut corners?" The representative reluctantly spread his hands.
Independent service providers and 4S shop dispute
According to reports, 4S stores opened by car manufacturers are competing with independent service providers.
Yang Youcai told the "Financial Times" reporter that in Kunming area, automobile manufacturers must establish a 4S shop with enclosures of at least 10 mu. Due to the great disparity in strength, so continue, some weak auto parts dealers will face difficulties.
Experts have predicted that there will be more and more 4S dealerships led by franchising. The 4S shop integrates vehicle sales, maintenance services, parts sales, and financial agency services, and is largely linked to the interests of vehicle manufacturers.
Correspondingly, independent auto service providers do not have any affiliated relationship with automakers and their individual strength is much less. These two camps compete for the Chinese auto service market.
From the perspective of market share, different countries have differences in this regard. The market share of US independent service providers is as high as 70%, Japan is about 30%, Germany is about 40%, and most other countries are more than 50%. China is currently closer to the United States, reaching more than 70%.
This pattern is gradually changing. The rapid increase in the number of holdings, the gradual increase in the proportion of private car owners, and the integration of the auto service market itself due to competition will likely lead to the emergence of heavyweight chain operating companies in the independent service market.
“This is most likely to occur in two market segments: one for the automotive supplies and accessories industry, and the other for the automotive maintenance and rapid repair industry.†A professional analyzed the “Financial Times†reporter.
However, the mature markets in China and abroad are very different. For example, the top five chain stores in the United States account for more than 40% of all accessories stores in the country.
There are also car accessories and 4S shops. Yang Youcai is one of them. He is getting deeper and deeper that car manufacturers have spared no effort to promote the 4S marketing model, which is a devastating blow to local accessory manufacturers that have no strength.
Operation mode is in the process of exploration
Many people regard the accessory market as a shortcut to making a fortune. Now, a new choice is being placed in front of the auto parts market: How to establish a mature and effective mode of operation?
With regard to the operation mode of the auto parts market, the auto industry has been arguing in recent years, but it has not yet been decided. Whether it is the traditional 3S, 4S or chain stores, supermarket chains, it seems that each model has its own reference and it also has its own irreparable defects.
"Actually, whatever mode of operation has its rationality, whether it succeeds or not depends entirely on the local conditions and market maturity," said one person in the industry.
"China's auto parts market is playing a key role in comprehensively improving the global competitiveness of China's auto industry." Huo Yiguang, president of the Auto Industry and Commerce Association of the All-China Federation of Industry and Commerce, believes that some market participants cannot solve problems in the competition. , need to be solved by the industry’s policies and regulations.
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