The original intention of genuine and fake subsidies and energy-saving policies was "discounted"

The energy-saving and car-for-energy project implemented at the end of June was considered to be a boost to the auto market. However, due to the fact that this policy was used by some dealers, the actual effect was somewhat discounted.

"Daily Economic News" reporters at the Beijing Asian Games Village auto trading market and some auto 4S shops saw that the current market subsidies are relatively confusing and many dealers took the opportunity to reduce the price cuts or raise the selling price so that energy saving subsidies became less "affordable." Some merchants have also marked the energy-saving subsidies for vehicles that are not included in the list of energy-saving vehicles, and offered discounts in the name of energy-saving subsidies on their own pockets. This makes it difficult for consumers to identify genuine energy-saving vehicles, thus encouraging the reduction of energy subsidies at the beginning of the establishment of subsidy policies. The purpose of the row cannot be achieved better.

Dealer "flexible"

On June 30, the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Industry and Information Technology jointly announced the first promotion catalogue of “energy-saving products and people-to-people projects” for energy-saving vehicles, and provided a subsidy of 3,000 yuan for each model in the catalog, which was honoured by the production company at the time of sale. consumer.

However, since the subsidies were not directly distributed to consumers but paid by manufacturers, the problems that people had been worried about for a month have gradually emerged. After the energy-saving subsidy policy entered the market, many dealers have reduced the amount of subsidy through the use of price adjustments. The effect of the subsidy policy cannot be fully reflected. Although the market sales have been promoted to a certain extent, the chaotic subsidy has gradually confuse consumers: the state has subsidized and the actual price of the vehicle has not changed much compared to before. Who is that? Moved my 3,000 yuan subsidy?

On August 12, “Daily Economic News” reporter found in the auto market survey that although most dealers did not make any fuss about energy-saving subsidy policies – there was no preferential direct subsidy of RMB 3,000 before. Based on the subsidy of 3,000 yuan, however, there are also a few dealers in Surabaya.

In a self-owned brand dealership in Beijing, a mini-car in the exhibition hall was affixed with the subsidy label of the “Ministry of Industry and Information Technology” for the “Energy-saving Product Huimin Project”. The billboard placed on the roof read “Energy-saving cars enjoy a national 3,000 yuan subsidy, and the factory offers 5000 discounts. The word “cash in cash” is understood. The discount rate for the mini cars sold in this store before the energy-saving subsidies is 7,000 yuan. That is to say, although the state has issued a subsidy of 3,000 yuan, the actual discounts the consumers receive are Only more than 1,000 yuan.

In a 4S shop of a joint-venture brand in Beijing, the reporter found that a model contains a total of 3,000 yuan in energy-saving subsidies, 8,000 yuan, an increase of nearly 5,000 yuan compared with the previous discount, but the model's offer in the above 4S shop is better than Beijing's average The quotation was higher by 6,000 yuan, which was much lower than the previous discount.

In a Chery 4S shop, the reporter discovered that Chery Tiggo DR, which was not included in the subsidy list, was pursuing a promotional slogan “Enjoy the National Energy Saving Subsidy Policy in Advance”. The dealer told reporters that the purchase of the model could enjoy a national 3,000 yuan. Subsidy, in the face of the reporter, "this model is not subsidized," the question, the dealer said that manufacturers save money to enable consumers to enjoy early benefits.

Subsidy standards are difficult to measure

The phenomenon of chaotic subsidies in the market emerges in an endless stream. The subsidy is not effectively and reasonably subsidized. The manufacturers who are not in the subsidy range themselves and turn to the subsidy under the banner of the country. Some insiders think that these phenomena have emerged. It is the uncertainty of the subsidy method.

The price of the market commodity itself has a free float. To rise or fall is a strategic decision of the manufacturer. Therefore, the subsidy will be sent to the manufacturers and then distributed to the consumers by the manufacturer. Only one more link will make consumers see Understand how subsidies are going.

Chi Yifeng, general manager of the Asian Games Village Automotive Trading Market Center and vice president of the China Automobile Dealers Association, pointed out to reporters that the chaotic subsidies that exist in the market are very serious and there is no practical and effective way to manage them.

The original intention of the country is to achieve the purpose of promoting consumption and promoting energy saving and emission reduction through manufacturers, and to send subsidies to manufacturers. Of course, the subsidies provided by the state to the manufacturers will eventually have to be converted to the consumption level, but this conversion has no specific details. Regulations and fluctuations in prices are normal market phenomena. After the preferential models were added to the subsidies, there was little or a little more to compensate, and there were no relevant provisions to measure.

According to the reporter's understanding, unless there was no preferential model before to see the real direct subsidies of 3,000 yuan, but who can confirm that this is not the manufacturer's normal price cuts? Maybe the manufacturers have been prepared to cut prices Moreover, if those models that claim to have “provided state subsidies in advance” and thus have preferential access to the next batch of energy-saving vehicle subsidies, then since the consumers are already allowed to enjoy subsidies in advance, what will be the real subsidies issued by the state? Do you need to subsidize? At the same time, the “energy saving subsidies” that merchants pay for themselves are mixed with state subsidies, making it difficult for consumers to distinguish between energy-saving models and energy-saving models. This is also the original intention of encouraging energy saving and emission reduction when the policy was established. Inconsistent.

In response, Chi Yifeng stated that there are indeed some problems in the distribution channels of energy-saving vehicle subsidy policies. The best way is to directly subsidize the consumer as the purchase tax, so that consumers can feel real Get a discount, and the current mode of payment in the context of the overall price cut in the auto market will only make consumers not understand who is supplying the money.

Independent brands do not benefit much

When interviewed by the reporter of “Daily Economic News”, Guo Yan, the head of the Commerce Information Department of the Asian Games Village Automotive Trading Market, said that the impact of energy-saving subsidies policies on automobile sales is still relatively large. Now, sub-city models that contain subsidy policies probably occupy the total number of models. 30%, actually affected by energy-saving subsidies policy is 20%.

Guo Yan also proposed that the biggest benefit policy is the joint venture brand model, but the original brand model that had high hopes for this policy actually benefited little. In the first 71 model models enjoying preferential policies, the independent brands Only 10 models.

According to the survey, the actual effect of dealers enjoying preferential policies is not the same, and it is believed that the dealers that really play a significant role in promoting the role of less than 23%, and the remaining 77% of the dealers think there is, but not much.

The lack of publicity on policies is the biggest issue. According to the survey, only 44% of consumers know that they have preferential policies for purchasing energy-saving vehicles when they buy a car, and they know that less than 32% of specific discount models are available. At the same time, the policy is for consumers to buy psychologically. The guiding role is enormous, and 74% of consumers will change their car purchase options because of preferential policies.