On February 6, Toyota released its fiscal results for the first three quarters of fiscal 2016 (as of December 31, 2016). The company's net income for the first three quarters was 20.15 trillion yen, down 6.0% year-on-year, and operating profit was 2.31 trillion. The yen fell to 1.56 trillion yen, and the net profit fell from 1.89 trillion yen to 1.43 trillion yen. Although the current performance is not optimistic, it does not affect Toyota's positive layout for the future. On the same day, Toyota had a new big move, and announced jointly with Suzuki Motor that the two sides formally signed a business cooperation discussion memo. The two companies will cooperate in the future in terms of environment, safety technology, information technology, and the replenishment of goods and accessories. Toyota and Suzuki have entered into a partnership that will allow them to share operating resources and increase the speed of development, including electrification and autonomous driving, in order to gain a more favorable position in the increasingly fierce competition in the automotive industry.
Yang Wei, chief consultant of Mustard Enterprise Management Consulting Co., Ltd., who has long been concerned about the automotive industry, said in an interview on the 7th that Toyota's many technologies are in a leading position in the global automotive industry, including in new energy technologies and autonomous driving technologies. Toyota has a long-term investment in technology. For Toyota, the introduction and application of new technologies such as autonomous driving will be planned according to the needs of the regional market and various factors such as laws and regulations. At present, the Japanese market should be the key market for autonomous vehicles that Toyota is targeting. On the one hand, Toyota is familiar with the local market environment and laws and regulations. On the other hand, Japan is aging, and the future market demand for autonomous vehicles is huge. . Choosing to hold a group with Suzuki means that Toyota will accelerate the launch of new technologies and products in Japan and seize the future consumption hotspots in Japan.
Toyota has an advantage in the field of new energy vehicles, with cumulative sales of hybrid vehicles reaching approximately 10 million units worldwide. Toyota is also in a leading position in hydrogen fuel technology. Following the introduction of hydrogen-fueled vehicles in Japan, the United States and Europe, it has expanded its footprint of hydrogen-fueled vehicles around the world, including trying to introduce fuel cell vehicles "MIRAI" to Canada last month. And will participate in the construction of hydrogen energy social cooperation research project in the United Arab Emirates, the demonstration experiment of hydrogen fuel cell vehicle "MIRAI" will be launched in May 2017 in the UAE. In the future, Toyota's hydrogen fuel vehicles are also expected to enter the Chinese market. In addition, Toyota is also adjusting its new energy strategy based on market demand and policies introduced by countries in environmental policy. It will soon be promoted as one of the mainstays of electric vehicle technology as a reserve technology in Toyota.
However, as the automotive industry enters a period of rapid change, new energy technologies alone cannot guarantee future success in the global automotive industry. In the process of accelerating the ultra-electricization, intelligence and interconnection of the global automotive industry, Toyota is also accelerating the pace of technology in these directions. At the 2017 International Consumer Electronics Show held in the United States in January this year, Toyota introduced an artificial intelligence technology concept car named "Concept-I". This intelligent concept car is to let the car understand the driver's emotions and ideas at all times, accumulate the driver's preferences, deepen the understanding of the driver, and become an important partner to assist the driver at all times. According to Toyota's plan to carry out the “Concept-Ii†road demonstration experiment in the next few years, the experimental vehicle will drive in Japanese cities. In addition, Toyota and Ford announced last month that they will set up a non-profit organization called "Smart Device Link Consortium" to jointly promote industry standardization of "Smart Device Link" (SDL) for connecting smartphone applications and automobiles. In addition to Toyota and Ford, Fuji Heavy Industries, Mazda, Suzuki, PSA Group, and automotive terminal suppliers Elektrobit, Luxoft, and Xevo participated in the alliance.
Competition in the global automotive industry is intensifying, and Internet giants are also breaking into the automotive sector. The traditional car companies are gradually posing a certain threat, and the future auto market competition will no longer be shackled by traditional automobile manufacturing. The traditional car companies that used to be competitors now choose to form alliances to resist the brutal invasion of Internet companies. Toyota is no exception, and continues to expand its allies. Toyota Motor Corporation President Akio Toyoda once said: "The environment in the automotive industry has changed dramatically today and needs to have 'resilience.' In addition to technical development alone, it is becoming more and more important to build like-minded partners."
However, although the marriage between Toyota and Suzuki will help speed up the development of technologies such as electrification and autonomous driving, other automakers are also accelerating their pace, and they will encounter strong competitors only in Japan. The 2020 Tokyo Olympics will be a stage for Japanese and Japanese automakers to showcase new technologies and autopilot technologies around the world. Honda is testing advanced auto-vehicle technology in Japan and North America, and is planning to drive highly automated vehicles by 2020. Nissan will work with DeNA, Japan's leading Internet company, to test the development of unmanned vehicles in commercial services in parts of Japan. According to Nissan's plan, there will be different technological breakthroughs every year from 2017 to 2019. By 2020, it will become a real autonomous driving phase, that is, the vehicle can be driven automatically in the city's traffic flow.
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