The SUV began to upgrade to the strong game, even if the "First Army" is also speeding up the shuffle. The SUV market's integration and elimination competition has already begun. The SUV, a segment that once attracted thousands of horses into the car manufacturing industry, is now launching a severe integration and elimination competition. Every one of these manufacturers can really feel that the SUV has started to upgrade to the strong game. Experts in the industry predict that within 2 years, most of the SUV brands on the market will be out of the "First Corps" and even if they are already in the "First Army" SUV companies, there will be many because of the lack of Struggling and falling behind. Sales slam: Why does the SUV change its face and cut prices? In fact, many SUVs whose strength is not strong and brands lack influence are very sad this year. Most of these companies have come out of the limelight of the domestic economic SUVs last year. According to incomplete statistics, there are as many as dozens of SUV brands on the market today, of which most appear to have emerged suddenly last year. Since last year's 80,000 to 100,000 yuan SUV car sales as a whole, all kinds of forecasts on this year's SUV situation is very optimistic, so all companies on the basis of rapid growth last year, once again raised the production and marketing targets. However, in the face of this year's sluggish market situation, although various brands of SUVs have actively saved themselves, for example, many brands have successively launched their own economical SUVs of the 04 models, which have reduced the prices of previous models, but according to market feedback, several faceless economic SUVs have changed. Reflected equally, consumers do not seem to buy it. In this regard, a senior person analyzed, SUV is a small market segment, but there are so many brands compete with them, as users become more mature, the SUV's performance, quality and service requirements are also increasing In reality, many products are highly homogenous and far from their expectations. All indications are that companies that have really taken the opportunity this year to flex their muscles are powerful companies with high brand awareness. These strong brands formed the "First Corps" of domestic SUVs. It is understood that in the case of the decline of sales of most small and medium-sized brand SUVs, the brands of Huacai's Traka, Foton's surf SUV, Beijing Jeep's Outlander, Zhengzhou Nissan Paladin, and Great Wall Motor's race shadow RUV have continued to sell well. Analysis of these SUV "First Corps" of the company, or products belonging to high-end quality, comprehensive quality advantage is obvious, or rely on strong corporate strength and brand reputation and give consumers a strong confidence. It is understood that in the first half of this year, the "First Corps" SUV generally achieved sales growth of 130% to 150%, which is in sharp contrast to the growth rate of other small brand SUVs of only about 10%. Accelerated Elimination: After 2 years, who is the SUV? According to analysis by industry experts, the next two years will be the key stage in determining the survival and death of most domestic SUVs. The market does not believe in tears. Whoever wins the hearts of consumers in these two years depends on whether the company is responsible for consumers. In fact, there are already consumers who believe that the biggest risk of buying domestically produced SUVs is: Buying this brand of cars today, will the brand still exist tomorrow? Some experts believe that the brand that has already ranked among the "First Corps" cannot guarantee peace of mind. In fact, the fierce change and elimination of the "First Corps" may even be faster in the SUV competition that accelerates change in the next two years. For an SUV brand to have a sense of responsibility for consumers for the next two years and hence for a longer period of time, it must be backed by strong accumulation. Under the circumstances of global economic integration and international competition in the domestic market, companies that can rapidly integrate international resources and create an international competitive advantage will be able to support a large sales network and improve after-sales services for a long time before they can provide according to the increasing demands of consumers. Suitable products and services. At present, in the SUV "First Army", some companies have already taken precautions and actively integrate domestic and international resources. For example, Huatai Motor Co., Ltd. cooperates with Hyundai Motors, Beijing Jeep Alliance, Mitsubishi Motors, and Foton Motor Co., Ltd. actively acquire domestic resources and establish partnerships with the international automotive brands. After a large-scale “integrationâ€, the market-oriented companies in the “First Corps†such as Foton Motor have laid a solid foundation for establishing the dominant position of the industry: For example, Foton Motor owns large-scale modern factory buildings and equipment with the most advanced production. Equipment, using Toyota TPS lean production methods, and hired Toyota quality assurance expert Hiroto Shiro as the deputy director of the company focused on quality work. Surf SUVs have achieved a "revolutionary upgrade" of economical SUVs and established the largest domestic customer call center with a seat of 50 seats 24 hours a day, ensuring the security, reliability, and timeliness of services. The sprinter’s starting gun has already rang. After two years, there are several popular figures in the domestic SUV market. Can they really cross the finish line in a few moments?
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