The pace of traditional lighting transition to LEDs is accelerating. Recently, the National Development and Reform Commission, the Ministry of Finance and other departments are studying the policy of financial subsidies to promote LED lighting products. At the same time, the energy-saving lamp subsidy policy that began in 2008 will end at the end of this year, and a new round of competition for lighting companies will be fully launched in the LED field. The LED lighting industry is developing rapidly. At present, it has a strong competitive advantage in terms of price and technology. It has become a new force in the lighting industry and a small star in the lighting market. A few days ago, China’s phasing out incandescent lamps and accelerating the promotion of energy-saving lamps project office (hereinafter referred to as the Green Photo Project Office), deputy director Lu Fang told reporters. It is understood that relevant departments are studying and promoting the policy measures for LED products. Whether to adopt financial subsidies, how to make up, and through what channels, will be based on the promotion of energy-saving lamps, combined with the characteristics of LED lights, and make some adjustments accordingly. Previously, the local government has stepped into the stage of industrial stimulus and subsidy, stimulating by the expected long-term output value of LED. Entering comprehensive competition In 2009, the state issued the "Opinions on the Development of Semiconductor Lighting Energy-Saving Industry", which pointed out the direction for regulating the development of the semiconductor industry. In 2011, the state announced the announcement of the roadmap for the elimination of incandescent lamps. On October 1, 2012, the incandescent lamp ban was officially implemented. It is forbidden to import and sell ordinary lighting incandescent lamps of 100 watts or more. The replacement demand released by this has greatly promoted energy-saving lamps and The promotion of LED lighting in the Chinese market. According to the market survey results of the Green Photo Project Office, in 2011, the total output of China's electric light source products was 15 billion, of which the output of energy-saving lamps was 4.169 billion, the output of LED was 135 million, and the number of LED manufacturers was about 5,000. With the end of the subsidy for energy-saving lamps, traditional lighting companies have begun to tighten the layout of LEDs, which will bring changes to the LED industry that has always been the protagonist of SMEs. On May 21, Feile Audio announced the acquisition plan announcement and planned to acquire Beijing Shenan Group for RMB 1.85 billion without changing its control. The management of Feile Audio said that the acquisition is expected to open up and extend the industrial chain of LED lighting and application lighting engineering. Shanghai Yaming is a wholly-owned subsidiary of Feile Audio. Feile Audio is the parent company of Shanghai Yaming Lighting Co., Ltd. (hereinafter referred to as Shanghai Yaming), the leading company in lighting industry. After the acquisition, technology, products and systems will greatly enhance the competitiveness of the company's LED business. Li Zhijun, general manager of Shanghai Yaming, said in an interview. The reporter learned that Op Lighting Co., Ltd. (hereinafter referred to as Op Lighting), Hangzhou Yuzhong Gaohong Lighting Appliance Co., Ltd. (hereinafter referred to as Yuzhong Gaohong), Zhejiang Sunshine Lighting [0.62 Fund Research Report] Electric Group Co., Ltd. (hereinafter referred to as Sunshine) Lighting, etc. have increased the layout of the LEDs, or expand the production line, or increase the proportion of the industry. At the beginning of 2013, LED business accounted for about 5% of Op Lighting's revenue. By the end of the year, this figure had risen to 30. By this year, this number has risen to 40. In fact, foreign competitors are also in full swing. LED's Chinese market strategy. Osram, the world's leading lighting manufacturer, is investing in a new LED packaging plant in the Wuxi New District with a investment of several hundred million euros. It was officially put into operation on May 21. According to the analysis, the operation of the new plant will not only expand the capacity of the OSRAM LED back-end plant, ease the full load pressure, but also increase its influence in the world's largest single lighting market. Asia, especially China, is the main growth driver for the global lighting market. Osram Chairman and CEO Wolfgang Dehen said. LED to be supplemented for the domestic LED industry scale, there is no unified data at present, Li Zhijun told reporters that the global market LED industry's overall size is about 50 billion euros, the Chinese market accounts for about 12-15, that is, the scale of 6 billion to 7.5 billion euros . However, industry data shows that China's LED output value is currently about 350 billion yuan. According to industry insiders, at present, in the domestic domestic lighting market, energy-saving lamps account for about 80%. In recent years, LEDs have increasingly occupied the market share of energy-saving lamps, but at the same time, the cakes in the entire lighting market are also growing. In 2007, the Ministry of Finance and the National Development and Reform Commission jointly issued the Interim Measures for the Administration of Financial Subsidy Funds for the Promotion of Efficient Lighting Products, and proposed the use of financial subsidies to promote high-efficiency lighting products such as energy-saving lamps and LED lamps. In 2008, the National Development and Reform Commission and the Ministry of Finance initiated fiscal Subsidies promote the work of energy-saving lamps. Driven by this policy, the lighting industry has developed rapidly and the industrial structure has been significantly optimized. According to the market survey data of the Green Photo Project Office, the ratio of energy-saving lamps and incandescent lamps increased from 1:1.5 in 2007 to 1:1 in 2012. According to the plan, the subsidy policy for promoting high-efficiency lighting products before the end of this year will end. The accompanying LED subsidy policy has attracted much attention. It is understood that relevant departments are studying the policy measures to promote LED products. Whether to adopt financial subsidies, how to make up, and through what channels, will be based on the promotion of energy-saving lamps, combined with the characteristics of LED lights, and make some adjustments accordingly. Lu Fang said. In fact, the local action in the subsidy policy is actually faster. As the country with the largest LED industry scale, Guangdong Province is second to none in terms of subsidies. In 2013, Foshan, Dongguan, Zhongshan and other cities in Guangdong Province successively introduced subsidy programs to promote the application of LED lighting products, including 15 million yuan subsidy from Foshan Chancheng. LED lighting products, Dongguan's single project maximum subsidy of 10 million yuan, Zhongshan LED to save electricity costs all subsidies. In August 2013, Guangdong Jiangmen issued a preferential approach to support the development of strategic emerging industries (green light sources), and invested in equipment investment in new or expanded investment projects in key sectors such as LED industry chain extension, chip, packaging, application, substrate, and materials. subsidy. The total investment of equipment is 50 million yuan (including 50 million yuan), and the subsidy for the total amount of equipment is 6; if the total investment of equipment is more than 50 million yuan, the subsidy of 8 yuan is more than 50 million yuan. Similarly, the Shanghai 12th Five-Year Semiconductor Lighting Industry Development Plan proposes that during the 12th Five-Year Plan period, 20% of Shanghai's current 400,000 street lamps will be converted into LED street lights. In addition, before the end of 2015, the public sector in Nanchang will complete the LED transformation. In the field of lighting engineering, such as public lighting, state-owned enterprises and other financial or state-owned capital investment, it is stipulated that all LED products should be used and the Nanchang manufacturing should be preferentially purchased. As early as 2010, Jiangsu Yangzhou implemented the policy of purchasing LED lamps to enjoy government subsidies, and stipulated that the relevant units in the city purchase LED lighting lamps or solar photovoltaic products produced by enterprises in Yangzhou to be applied to residential, office buildings and other construction projects. If the total price reaches 100,000 yuan or more, you can enjoy a maximum of 20 financial rewards. At the same time, in order to attract well-known domestic and foreign LED manufacturers to settle in, many regions have established industrial funds. Last year, Chongqing Liangjiang New District set up a LED industry fund with a total scale of 1 billion yuan to attract well-known domestic and foreign LED manufacturers to join forces to jointly expand and strengthen strategic emerging industries. The investment scope includes high-quality enterprises in the construction of LED street lamps, renovation projects, sapphire wafers in the LED industry chain, extension and packaging. Breaking through lighting In the eyes of the industry, the LED industry is still in the early stage of development, and the lighting industry is facing transformation and upgrading. However, under the background of energy conservation, emission reduction and subsidy policies, problems such as excessive investment and overcapacity have become the development concerns of the industry. According to informed sources, the issue of overcapacity in the LED industry was also raised at the relevant meeting of the National Development and Reform Commission and the Ministry of Industry and Information Technology. In the eyes of the industry, the LED industry chaos is worthy of attention. Nowadays, LED lighting products are not standardized enough, and the interchangeability of products of various enterprises is poor, and there may be a phenomenon in which bad money drives out good money. Wang Yaohai said. Not long ago, Op Lighting in the prospectus believes that the LED lighting industry currently faces three major risks, such as industrial upgrading, market irregularity, and difficulty in production management. If you can't launch more attractive products to seize the market and lead the market in product development, the market share will face downside risks. Qinshang Optoelectronics has previously said that the current number of LED lighting industry companies, the increasingly fierce market competition, etc., in the context of capacity growth is greater than market demand, the sales unit price of LED lighting products has declined, and the overall profitability of the industry has declined. In the view of Zhang Linfu, chairman of Yuzhong Gaohong, the current influx of funds in the LED industry is greater than the speed of industry expansion. Due to the lack of standards, the industry's entry threshold is low, and many companies are rushing into the market, which is not conducive to the stable development of the LED lighting market. While traditional lighting companies are accelerating the transition to LEDs, corporate executives are also aware of the long life of LED lighting products and the saturation of demand in a few years. LEDs will gradually replace energy-saving lamps, but their longevity will be shuffled in a few years. Zhang Linfu said. It is understood that a 3W LED lamp has the same light effect as a 5W energy-saving lamp and a 25W incandescent lamp, and as the LED technology becomes more mature, the LED lamp is still longer, and its life span is 25 times that of an incandescent lamp. More than 3 times. Therefore, how to expand the application range of LED products is the development direction that many industry companies are seeking. The consensus of the industry is that the prospect of LED will break through the scope of lighting, and the boundaries of its extension and application will also expand. Expanding the boundaries of lighting applications is the future direction of the global lighting industry. Both Philips and Osram are thinking about this issue. Li Zhijun said. It is understood that Shanghai Yaming has also reached a preliminary cooperation intention with Xiaomi Company, and it is expected to create a smart home that integrates intelligent control and lighting. Street lights may also become access points for smart cities in the future. The cross-border integration of LED lighting and the Internet of Things, everyone's progress is similar, are trying. Guan Yong, general manager of Sunlight Lighting, said that the development of intelligent lighting is divided into three stages: it can regulate lights; others can do something to do it; become a platform, such as smart home through lighting.
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