Novice car misunderstanding

Because novices do not have enough experience in buying cars, and their own needs are not accurately positioned, there are often many blind spots and misunderstandings when buying a car. Ultimately, it is caused by limited awareness of the car. One of the big myths is that many people equate sales with quality. However, good sales mean good quality? Let's discuss with you on this topic.

Usually, consumers will habitually look at sales during shopping and click on sales order as a reference for car purchase. In addition, many sales staff also deliberately use sales to guide consumers. Among them, an important logic is: poor quality, sales can be good? At first glance, it makes sense that consumers are savvy and who are so foolish to buy things of poor quality. But think about it, and reason with a simple example: If the first car buyer is a layman, picking a product casually, and the following people follow the logic of consumption and follow suit, then the sales volume of the product goes up. Consumers who contribute to the data are likely to have no knowledge of the car itself.

Especially in markets with huge potential and immature consumer concepts, product quality is not good, but there are enough first-time consumers to buy, even if there are no “return customers”. Therefore, the logic of good quality and good sales is based on mature markets and consumers' understanding of the product.

Sales volume does not fully represent quality, but it represents the consumer’s high awareness of it, represents good product marketing, and has strong public relations capabilities. In this era of time, it is no longer possible to guarantee 100%, so the quality of products can only be judged subjectively by consumers. With fast food culture, consumers will not spend too much time and effort to understand. So many models on the market, more is guided by the media, by the manufacturers' marketing strategies and the reputation of the surrounding consumers.

In fact, many people will experience this way: Co-workers may have professional knowledge, but they can speak and be good at speaking professional things in a popular way. His popularity is often higher, and many people call it an expert; another colleague is very professionally researched. In-depth, but poor expression, often only understand for themselves, can not be transformed into obscure principles into the language that the public can understand, often results in the wine is afraid of the alley deep.

Although the car sales do not represent the quality of the car, it actually represents whether the car meets the needs of more people for certain aspects of the car, but the demand does not necessarily represent good performance, such as large space, may be particularly large at some time There is a demand for this, but the size of the space is not an important indicator of the performance of the car itself.

Therefore, in summary, car sales actually do not represent good product quality, especially for short-term sales. When car buyers pay attention to sales, they need to pay attention to the product's reputation, brand and customer loyalty, and more importantly, understand their own personal needs, and determine whether they match with product characteristics, so as to tailor products to meet their requirements. Good car.