After 80 toys to buy Children's Day nostalgia trend is to buy a childhood memory

In the near-net world, an aftermath of the 80s is quietly filling the festive season. In the BBS of the mainstream online community, posts on childhood memories of the 80s, such as “Photographs of the childhood when we were together in the late 80s” and “ice-cakes we pursued together during those years”, etc., have high click-through rates. With the approach of Children's Day, children's toys, such as iron rings and rubber band guns, were sold on the Internet through this nostalgic style.

80 after buying toys

Buying memories of childhood

The reporter's investigation found that the current nostalgic toys for online sales are simple toys such as hoops and gyros. Compared with the current "high-tech" toys, the entertainment functions of these old toys are simply "weakly exploding." Why are they still so popular? ? The reporter interviewed some Chongqing citizens who bought nostalgic toys through Taobao Ali Wangwang.

Mr. Yang, who lives in Daping, said: "I was born in 1982. I was just 30 years old in May this year. When I was on my birthday, my brothers and sisters, who had been playing together since childhood, bought a toy from a child and gave it to me. Gyros, everything, everyone has played together after dinner and it feels like a child has returned to childhood carefree times."

Mr. Zhu, who lives in Wanzhou, is 28 years old. His memories of toys are also very special: “When I was a child, my first toy was a gyro that my father gave me to do. This year I accidentally saw children playing in the community. I couldn’t stop my tears. My father died of illness two years ago. The gyro is not only a toy for me but also a memory of my father.” Before June 61 this year, he bought a gyro online: “The son is only now. Three months later, I also taught him to play gyro."

More buyers are hoping to pass on their childhood memories to the next generation. Mr. Zhang, who lives in Huangbei District of Jiangbei District, is 26 years old and his son is almost 3 years old. He just bought a pair of iron rings on the Internet, giving himself to the big one and giving his son a small one. "After I got the hoop, I couldn't wait to try it out. I didn't expect that I would play much. Let's learn together with my son. The two of us had something done."

The reporter noticed that in the online shop, the ring price is generally 20 yuan a yuan, 9 yuan gyro, rubber band gun 12 yuan.

Toys big PK

The ring sells twice more than King Kong

Mr. Liu has been operating children's toys on Taobao for 5 years. When the reporter contacted him yesterday via Ali Wangwang, he said that the sales volume in the past week was actually an iron ring, which sold more than the previously sold Transformers model.

In the sales list of Mr. Liu’s online shop in the past week, it can be seen that 154 people purchased 309 hoop rings, while the sales volume of high-fidelity Transformers model was 113, which is nearly twice as much as iron rings. "Although the price of a Transformer model is more than the sum of dozens of hoop rings, the hoop has been more popular in terms of sales volume. This has not been in the past."

In addition to the hoop, Mr. Liu’s other nostalgic toys had good sales in the past week: 111 “water buckets” games sold 111 pieces, and rubber bands sold 108 pieces.

Mr. Liu said that the shop opened a nostalgic special venue three years ago. It mainly sells childhood toys from the 80's. The original intention was to “make the goods in the store look richer.” These nostalgic toys take the puerile line, he also Did not expect to make money through these toys. "But this year's sales of these toys have suddenly risen, and more than 1,300 hoops have been sold this month, becoming one of my main businesses."

Nostalgic style

Old toys boost sales

Reporters found on the Internet that many toy stores have launched nostalgia areas. Random investigation of several of them found that their nostalgic zones were built in the last year or two. The online toy store owner Zhuge Silang told reporters: “Began growing up in the 80s. From the children of the past, they started as parents. When they bought toys for their children, they would definitely think of their own childhood and set up a nostalgic area. They saw such a demand. trend."

In addition to direct sales, savvy merchants treat nostalgic toys as a gift of related sales, making nostalgia the promoter of all toy sales. Such as a 4 crown large toy shop, launched an event in mid-May this year, as long as in this shop to buy more than 161 yuan toys, will receive a nostalgic toy for free.

Wen Wen, the online customer service manager of the online store, told reporters: “In the past two weeks, sales in the store have risen by nearly 30%. Except for the coming children’s day, this nostalgic card definitely plays a role.”

Appropriate nostalgia, stress relief, excessive injury, fighting

Why love nostalgia after 80? In this regard, Sun Yuanming, a sociology expert at the Chongqing Academy of Social Sciences, said: “Nostalgia is a universal human emotion and represents people’s cherishment and nostalgia for the passing years of beauty. But compared with the post-60s and the 70s, the post-80s Nostalgia seems to come sooner."

Sun Yuanming believes that compared to the childhood after 60 and 70, it is more happy to live after 80, so there are more beautiful memories, which provide material for the nostalgia after 80s. Compared with the ages, after 60, 70 or perhaps 40 years old, people begin to nostalgic until the middle age. After 80 years, they began to be nostalgic when they were generally around the age of 30. “On the one hand, the pressure on society behind 80 is greater; On the one hand, the general expectation value of the 80s is generally higher, and the reality will produce a greater gap, so it is easy to fall into the memory of the good times of the past."

Sun Yuanming believes that moderate nostalgia is a form of psychological adjustment that can ease the pressure in life. “But remember to look back and you must return to the track of life. If you blindly immerse yourself in it, people may Gradually losing their morale, after all, for the 80s, the important thing is the moment, not the past."

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