Recently, FAW Car Co., Ltd. and Guangzhou Honda Automobile Co., Ltd. issued a communiqué at the same time that due to product safety problems, Mazda 6 and 03 models of Accord sedan cars began to be recalled and repaired. It is reported that the relevant laws and regulations on recalls issued by the relevant departments of the state were formally implemented on October 1 this year. FAW and Guangben’s above measures actually pushed the recall time more than three months ago. The so-called recall refers to the fact that the manufacturer may not expect the problems that may occur because of the designer’s knowledge level, the current production status, or the company’s strength at that time. Problems that arise in actual use are only recalled in connection with safety, energy conservation, pollution control and theft prevention. In countries where the automobile industry is developed, recalls are commonplace. In China, due to the immature automobile industry, the recall system cannot be put on the agenda for decades. This not only fails to guarantee the legitimate rights and interests of consumers, but also becomes an excuse for foreign auto makers to refuse to recall Chinese consumers. Today, the Chinese government has introduced relevant laws and regulations, which not only shows that China's auto industry has grown from naive to mature, but also reflects respect for consumer rights and rights, and shows China's openness to the world. Although people have some ideological preparations for implementing the recall, manufacturers can implement recalls three months in advance. Their rare positive attitude is still unpredictable. However, if we analyze the background of the recall behavior, we will find that the "rather positivity" of manufacturers is not a source. First of all, today's auto market has already changed from "hot" to "warm", and some months even have a bit of "cold" meaning. The decline of the market will inevitably make competition more intense. Secondly, today's manufacturers not only have a rapid increase in brand awareness, but also accept a lot of new ideas for foreign brand building. They have already developed from the primary stage of self-proclaimed products and the intermediate stages of creative and playful creativity to the display of many aspects of the brand and the forms of appeal. Diversification of new ideas. In this context, the early recalls of the two major manufacturers can be described as meaningful. Who says that the recall is not a product? Product defects are formed under certain historical conditions, and world-renowned big brands cannot avoid them. Dare to implement the recall, is to prove the strength of the brand, small brands have the strength to do it? When reputation is no shortage, when the brand reputation is “adding bricks and tilesâ€, when a recall that fully proves the strength of the brand, how can a superficial ad be hit by the media? The implementation of the recall 3 months in advance made us see that manufacturers have indeed been in a hurry to improve their brand competitiveness. The current automobile market can only be regarded as "returning" to the normal state if it is based on the previous "auto profits" as a reference. Auto manufacturers can step out from the abnormal market in the past and actively respond to the market challenges after the return in a way that recalls, indicating that our automotive industry is moving from product to idea to maturity, which is gratifying. From a consumer point of view, as long as we do not have the trouble of misrepresenting the recall as "three guarantees," it is certainly a good thing. News Source: China Automotive News
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