Compared with the 2010 sales and sales growth rate, which has reached 60%, the heavy-duty truck market in 2011 was a roller coaster ride. Due to the impact of various factors, such as early release of consumption, further tightening of macro-control, and stricter control than stricter sales, the domestic heavy-duty truck market has experienced sluggish sales for three consecutive months. The cumulative year-on-year decline since May has continued to expand.
In July 2011, the sales volume of domestic heavy trucks (including semi-trailer tractors, non-integrated vehicles and heavy trucks) was approximately 47,900 units, down 31.8% from the same period of 2010. From January to July 2011, total sales of heavy trucks were approximately 591,300. Vehicles, a year-on-year decrease of 9.6%. Dramatic market performance caused the heavy truck industry's cumulative year-on-year drop to hit a new high.
When visiting the market, it was discovered that SAIC Iveco Hongyan Beijing 4S shop has sold less than 15 vehicles since March 2011, and in July it even surrendered.
Decline continues to increase
According to statistics from the China Association of Automobile Manufacturers, in the first half of 2011, the overall sales of the truck market fell by 7.36% and 5.03%, respectively. Among them, heavy truck sales in June decreased by 31.90% year-on-year, a cumulative drop of 7.04%, becoming the largest decline in the variety of truck products.
One of the most important factors leading to the decline of heavy trucks is the explosive growth of heavy trucks in 2010, which largely freed users' demand for heavy trucks in 2011. The sales volume comes from the needs of the corresponding market, and since 2011, affected by various factors, no matter whether it is the construction of the project or the logistics vehicle, there is no obvious pull.
From July 1, 2011 onwards, the country’s handling of highway overloads, coupled with the high cost of passing bridge crossings and fuel consumption, will lead consumers to prefer fuel-efficient models. Former models produced by Futian Auman and China National Heavy Duty Truck have emphasized high load bearing and high tonnage models. In 2011, such consumer markets suffered more.
Goldman Sachs issued a report saying that sales of heavy trucks will not rebound until the fourth quarter of 2011, and the heavy truck market will fall by 12.4% this year to 850,000 vehicles. In addition, while the Ministry of Transport issued a gasoline efficiency standard, the Ministry of Industry and Information Technology indicated that it is also developing relevant standards, and this will further affect the heavy truck market.
In the further extension of the decline, the heavy truck market began to set off a round of sales promotion. Since July, an endless stream of heavy-duty truck product promotions have overwhelmingly captured the important position of major truck shopping websites. According to incomplete statistics, heavy truck companies such as China National Heavy Duty Truck, FAW Jiefang, Shaanxi Automobile, Futian Auman, Beiben, Hualing, and Hongyan have all made substantial price reduction promotions in local markets.
According to the market share from January to July 2011, the market share of Dongfeng Commercial Vehicles and Foton Auman has increased by more than 3% and 1%, respectively, and Shaanxi Automobile is basically the same as in 2010, but it is liberated by Sinotruk and FAW. Market share declined. In the process of adapting to changes in the market, some manufacturers have made adjustments to their products faster, while others have shown slower response, and their market share has become more apparent.
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