Henan LED display marketing strategy to maintain growth is the first priority, rather than blindly pursuing high profits, first expand the scale, first occupy the market, improve the channel sales of profit model workers, in the survival and development of enterprises is particularly important. Industry veterans say so. In the current stage of industrial development, it has become more representative. In 2012, the competition in Henan LED display market became fiercer and the homogenization phenomenon was serious. Many LED companies were faced with the dilemma of scale and revenue growth but shame.
At present, on the one hand, enterprises must avoid the risk of increasing inventory and capital risks, and on the other hand, they must face the reality that the market demands higher and higher products and the scope of choice is increasing. Want a market, or want a profit? It seems to be a dilemma, low gross profit, can only earn a manufacturing fee, and even grab some market projects have to lose money to earn money; and the pursuit of high gross profit, take the value-added route, and can not get up. Recently, a company that won the bid for a street lamp replacement project at a price lower than 20% of all invited companies has caused peers to question. The company said that this move can help companies establish a brand image, lay a position in the industry, and help strengthen the company. The ability to take orders in other regions or provinces in the future.
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