This year, Kumho Tire has won the world's three major design awards.
The company's products won the "iF Design Award" and "Red Dot Design Award" in Germany in February and April respectively.
The United States "IDEA Design Award" is one of the world's three major design awards, led by the American Association of Industrial Designers (IDSA).
The judging criteria for the award are mainly the innovation of the design, the value to the user, whether it is in line with ecological principles, the environmental protection of production, proper aesthetics and visual appeal.
According to Zheng Zejun of the Kumho Tire Technology Research Division, the IDEA design award this time is a reflection of the future design strength and technical strength of Kumho Tire.
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