Although the entry of technology companies into the automotive industry is not new in the automotive industry, the leader of LeTV, Jia Yueting, immediately announced the plan to build a car after a long period of silence, or it has caused waves in the industry. Some voices believe that this will be a move to subvert the traditional automobile industry, and some voices believe that this is just a "professional car", an attempt that will not bring substantial impact.
But after all, Tesla's global influence has led many technology companies to see the opportunity to use Internet thinking in the automotive industry. Is it a spurt or a subversion to build a car? Let's take a look at the "coups" of each family.
LeTV even wants to build a car. "At the end of last year, whether the company wanted to build a car for LeTV, the company’s senior management once had a vote. The result of the vote was that most of the executives expressed their firm opposition because the people did not do it, the risk At this time, Mr. Jia’s words strengthened the determination of LeTV. He said, 'Even if LeTV makes a car, it will be ruined. If it can ignite more people’s dreams, I will not hesitate.'†LeTV’s car network CEO and LeTV Holdings President He Yi told the media.
The microblog after Jia Yueting’s comeback revealed more details about the car. LeTV's plan to build a car will replicate LeTV's eco-vertical integration model, redefine the car, and build an intelligent Internet vehicle to build an automotive Internet ecosystem through complete independent research and development. Previously, LeTV Super TV had a huge influence in the TV industry with the layout of “platform + content + terminal + applicationâ€.
LeEco also chose to cooperate with BAIC Group. This summer, LeTV and BAIC jointly invested in the US high-tech pure electric vehicle design company Atieva, and BAIC and LeTV became their two major controlling parties. Atieva's official website shows that this is a "global supplier of electric vehicle solutions."
The reporter interviewed Beiqi New Energy on the cooperation with LeTV. Beiqi New Energy believes that electric vehicles and the Internet and information technology are "natural partnerships". The future cars will be computer terminals with four wheels. The cars will eventually be smart machines or smart terminals. Beiqi New Energy will learn from the experience mechanism of Internet companies, as well as the core ideas of focusing and fast, and combine the advantages of traditional automobile manufacturing to expand the development space of traditional automobile enterprises.
It is understood that BAIC Group is currently working with Atieva to develop L series high-end pure electric vehicles, and its driving range will reach more than 500 kilometers in the future.
Google to make the most extreme change At the beginning of this year, Google and GM, Honda, Audi, Hyundai and chipmaker NVIDIA jointly announced the establishment of the "Open Car Alliance", the purpose is to apply Google's open source system Android to the automotive field.
The alliance said that more automakers and technology companies will join in the future. The main focus is to develop new features for Android, so that more application developers can easily add car programs to their applications, thus integrating Android into the in-car entertainment system in a targeted way.
Google also unveiled a driverless prototype called Self-Driving at the American Technology Blog Conference this year. There is no accelerator pedal, brake pedal and steering wheel in the car. There are only two function buttons for starting and stopping. The vehicle driving and road selection are all completed by the onboard computer. It uses two sets of driving systems, each of which includes a drive and brake system. When one of the drive systems fails, the other system is activated to ensure safe driving.
Tesla, a rooted Internet civilization Tesla is a very young company. It was established in 2003 and the first car was built in 2008. Nowadays, after ten years of development, remarkable results have been achieved.
It must be said that the courage to use the direct sales model is a major factor in the emergence of Tesla. Unlike the dealer network of traditional car companies, Tesla canceled the traditional 4S store and adopted the experience store sales model. The experience store is managed directly by Tesla and has nothing to do with the dealer. Tesla is the first car brand to rely on the Internet to sell, only the experience store, only use the order model. This e-commerce sales model is undoubtedly an innovation of the traditional car marketing model, but also rooted in Internet thinking from research and development, design to sales.
â– Looking forward Looking for cooperation is an ideal way to obtain qualifications Recently, the National Development and Reform Commission issued the “Interim Provisions on the Investment Projects and Production Access Management of New Pure Electric Passenger Vehicle Manufacturers (Draft for Comment)â€. Although this policy has liberalized the production threshold of pure electric vehicles to a certain extent, it has actually made "production qualification" a hurdle before the "building dreams" of Internet companies.
The Exposure Draft has made three capacity requirements for the newly-built enterprises. The core requirement is to have more than 3 years of research and development basis for pure electric passenger vehicles, with professional R&D team and vehicle R&D capability, and master vehicle control. The core technologies of the system, power battery system, vehicle integration and vehicle lightweighting, as well as the corresponding test and verification capabilities, have the independent intellectual property rights of pure electric passenger vehicles and the relevant invention patents granted.
Beiqi New Energy believes that this policy has substantially improved the entry barrier for pure electric vehicles. On the other hand, it has cleared the barriers to entry for the truly powerful enterprises to enter the electric vehicle industry and provided policy guarantees.
Obviously, if an Internet company like LeTV wants to produce a complete vehicle, it is difficult to achieve the standards required for production qualification in a short period of time. It is inevitable to cooperate with other vehicle companies. Investment cooperation, mergers and acquisitions, and joint ventures are three straightforward and effective ways. If you want to apply for this road independently, the "making a car dream" will probably be implemented later.
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