The digital printing industry needs to build a new business model

From the point of view of digital printing, this technology fully meets the needs and characteristics of the digital era, has the advantage of too much of the traditional printing, and has already approached or even surpassed traditional printing on many key indicators and should be very easy to be marketed. Accepted, become the mainstream of the market. However, from the perspective of the importance of the current market, the market share of digital printing is still low, and it is still far from what people expect. This shows to a large extent that the on-demand production and service market is still immature and is in an early childhood period. From another perspective, it also indicates that digital printing will surely have more room for development in the future, with a promising future. However, it is worth noting that digital printing needs to build a business model completely different from traditional printing, satisfy the characteristics of “Xixihui Daliu”, and build a production and service system that is free from geographical restrictions on delivery within 24 hours, otherwise Its advantages and effects are still not fully reflected.

If we compare traditional printing with digital printing, it is not difficult to find that the fundamental differences between the two are mainly manifested in the differences in market positioning. This difference in positioning is inherent, and it is not the result of our subjective intent. Simply speaking, traditional printing is positioned in the popular production and service market. It is characterized by a large amount of print and low cost. Digital printing is positioned in the short-term and even very short-run on-demand production and service markets. It is characterized by a small number of prints and a low cost. From the point of view of production costs, the former can achieve low cost only by increasing the number of printing; on the contrary, the latter can only reflect a relatively low price advantage by reducing the quantity. Therefore, these two technologies do not belong to an incompatible pair of competitors, but more strongly show a strong complementary relationship. In fact, only when digital printing has become a major production and service method, does printing really become an industry technology that can cover any market demand from extremely short editions to arbitrary editions.

2011 is still a year of rapid development of digital printing technology and continuous expansion of the market. It is hoped that digital printing companies will be able to build an operation and management platform that meets the requirements of digital printing with the help of equipment suppliers and related IT service providers, and find suitable development for themselves. Business model for greater success.