On September 20th, SAIC officially released the chain after-sales service brand of the car enjoyment in Shanghai, and announced its full-scale entry into the automotive aftermarket.
The name of the car is very famous in the industry, but it is still strange to ordinary consumers. In March 2014, SAIC officially launched its self-built e-commerce platform, Chexiang.com, and became the first automaker in China to enter the automotive aftermarket e-commerce. A year and a half later, SAIC further expanded its e-commerce platform and launched a car-entity chain service brand. It and the collection of car enjoyment network, realize the closed loop of service from online to offline.
At present, the car owners of the first 12 cities and 50 cars enjoy the store has officially launched, providing maintenance, rental and second-hand car and other car life services. The future goal of the car enjoys home is to build more than 10,000 stores in five years, to build an integrated, professional, branded, community-based service capabilities.
The Internetization of automobile consumption has entered the period of development, and one of the key points of entanglement is how to solve the problem of after-sales service after the automobile sales move to the Internet. Many startups in the automotive industry are struggling around this opportunity. As a car company, SAIC is not lonely, and joins this tide.
Relatively speaking, car companies build a one-stop service platform for automobile consumption, which has the absolute advantage of resources, but at the same time it also needs to face the disadvantages of facing a single consumer group and the cost is not effectively allocated. The reason why SAIC dares to do this is because its all-brand products have sold more than 3 million units a year, and it has the foundation of self-built e-commerce platform + offline physical service stores.
It is conceivable that if the car enjoyment network and the car enjoy the home platform as a climate, the car e-commerce platform built by the media will be affected by the impact, the new car resources with price advantage will be obtained by the car enjoyment network. Another point that must be mentioned is that SAIC must also consider what role the existing dealer network will play in the future car consumption chain, and how big the cake will be.
There is no doubt that changes in the automotive industry are coming to us in an unstoppable trend, and all participants in this chain need to think about whether they will continue to be needed in the future and what services are available that cannot be replaced. Otherwise, being eliminated will be the only fate.
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