The president personally witnessed! China's leading tire companies settled in Europe!

On August 23, local time, Chairman and President of Shandong Linglong Tire Co., Ltd. Wang Feng and Serbian Minister of Economy Goran Knezevic signed an investment memorandum in Zrenjanin, which will invest 990 million US dollars to build an annual production capacity of 13.62 million. High-performance radial tire production plant. Mr. Wu Qiqi, President of Serbia, and Mr. Li Manchang, Chinese Ambassador to Serbia, witnessed the signing ceremony.

Serbian President Vucic met with exquisite tires Serbian President Vucic met with exquisite tires

Chairman Wang Feng signed an investment memorandum with Serbian Minister of Economy Goran Knezevic Chairman Wang Feng signed an investment memorandum with Serbian Minister of Economy Goran Knezevic

Chairman Wang Feng delivered a speech Chairman Wang Feng delivered a speech

Speech by Mr. Li Manchang, Chinese Ambassador to Serbia Speech by Mr. Li Manchang, Chinese Ambassador to Serbia

Speech by Mr. Vucic, President of Serbia Speech by Mr. Vucic, President of Serbia

Chairman Wang Feng and the President of Serbia, Mr. Vucic Chairman Wang Feng and the President of Serbia, Mr. Vucic

At the signing ceremony, guests took a group photo At the signing ceremony, guests took a group photo

After the signing ceremony, the two sides jointly investigated the land use of the factory. After the signing ceremony, the two sides jointly investigated the land use of the factory.

On August 21, 2018, Linglong Tire issued an announcement on foreign investment: in order to further enhance the company's international competitiveness, promote the company's "5+3" strategic layout, effectively expand overseas markets, and avoid trade barriers. The company has conducted extensive research. In comparison with the election, it is proposed to invest in the construction of an annual output of 13.62 million high-performance radial tires in the Zrenjanin Free Trade Zone in Serbia (hereinafter referred to as the Serbian project). Announced that the second manufacturing base of Linglong Tire will be settled in Serbia!

Shandong Linglong Co., Ltd. Foreign Investment Announcement Shandong Linglong Co., Ltd. Foreign Investment Announcement

Serbia is the first country in Central and Eastern Europe to establish a strategic partnership with China. The investment environment has outstanding advantages. At the same time, the Serbian government’s economic leading policy is to attract foreign investment, create employment, reform and revise investment regulations, focus on investment infrastructure construction and labor intensiveness. Industry. The total investment of the Linglong Tire Serbia project is US$994,411,000 (equivalent to RMB662,482,000). After the completion of the project, the sales income will reach US$60.32 million (equivalent to RMB 40,182.5 million), and the total profit will be USD 163,307,100 (equivalent to RMB 1,085,531,100, and the data will include subsidized income). The project is currently the largest Chinese-funded project in Serbia and the largest foreign direct investment project in Serbia.

Location of the Serbia project: Zrenjanin Free Trade Zone Location of the Serbia project: Zrenjanin Free Trade Zone

The European automobile industry is developed and has a large amount of possession, which directly drives the rapid development of the upstream and downstream industries of automobiles, and the demand for tires is large. As one of the major export markets of the company, Europe will further explore the European market, increase the company's market share, effectively circumvent international trade barriers, and achieve healthy, sustainable and stable development of export trade. On the other hand, for major OEMs and retail customers in Europe and around, it can effectively reduce the transportation cost of products and reduce the inventory backlog. With the promotion of the company's European automotive supporting business, it will be greatly upgraded to Germany, Czech Republic, Spain, France. The timeliness of supply by the automobile factory will promote the construction and improvement of the overseas marketing channel network and promote the construction of the company's overseas supporting system.

This foreign investment is an important measure to implement the company's “5+3” internationalization strategy, which is conducive to the company's further expansion of overseas production and overseas sales, expanding sales, increasing revenue, and enhancing the influence of overseas brands, as well as China's vigorous promotion. The “Belt and Road” initiative.

Exquisite tire 5+3 strategic layout Exquisite tire 5+3 strategic layout

The Serbian factory will aim at high starting point, high efficiency, high quality and high-tech content, and will be intelligently represented, making full use of artificial intelligence, mobile sensing, industrial big data and industrial robots to realize product life cycle management and flexible automation. Production, as well as modular customization, combines fine management, high quality, green manufacturing and high-end brand to create a full-field intelligent, full-process automation, all-round green tire factory, establish high-end intelligent manufacturing benchmark and green supply chain System benchmark.

Reading volume: Source: Delicate tire of: Zebian

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