The self-owned commercial vehicle has already played the strongest voice in China!


After the two sessions, the autonomy of official vehicles has become a trend. "Individual brands" and "Made in China" have become hot spots. In addition to passenger cars, commercial vehicles of their own brands have also become the focus of attention due to their outstanding comprehensive product strength, especially The Chinese high-end self-owned brand commercial vehicle enterprises represented by Foton Motor have been comparable to the joint-venture commercial vehicle brands in terms of brand, quality, and after-sales service, and are capable of shouldering the burden of revitalizing commercial vehicles in China.

From the strategic and product development to the market layout, in just 17 years, Foton has developed from scratch to large-scale commercial vehicle companies that can compete with joint venture brands in all respects, and is firmly positioned as the “top spot” in China’s commercial vehicle market. It is no exaggeration to say that in the domestic auto industry, Foton Motor has created a miracle. What is the secret of the achievement of “Fukuda miracle”? The answer is the unremitting efforts of more than ten years.

Gaoyaojian actively transforms its strategy and builds the soul of development

For a company, the importance of establishing a development strategy is self-evident. Since its inception, Foton Motors has made great efforts to study the market situation, actively formulating and implementing a series of strategies such as “100 Legal Persons” and “2020 Strategy”, step by step, and stepping toward success.

In 1996, through the strategy of “100 Fook Man Fukuda”, Beiqi Foton Motor Co., Ltd. was formally established and opened the prelude to the “Fukuda miracle”. Among the "100 Legal Persons", there are 55 main engine supporting factories and 45 distribution companies. They are located in 13 provinces, municipalities and autonomous regions across the country and include a number of companies in the upstream and downstream of the automotive industry chain. The “100-Year Man-made Futian” has enabled Foton Motor to initially establish a modern enterprise system, possess a relatively perfect legal person governance structure, and realize the historic leap of the first phase of its founding phase, which has been well-publicized by the industry.

In August 2012, based on the original "2020 Strategy", Foton Motor released a new version of the "2020 Strategy", which pointed out the direction for the future development of Foton Motor. The new version of Foton Motors will focus on automotive and new energy vehicles, and will expand to the gold value chain of heavy machinery, new energy batteries, and the financial industry through "intensified management and related expansion." Foton Motor will implement three milestone targets in phases. In 2013, it will form a “1+N” business management system. In 2016, commercial vehicles will become China’s leaders and passenger vehicles achieve breakthroughs. In 2020, commercial vehicles will become global leaders and passenger vehicles. Global breakthrough in the car, production and sales of over 4 million, entered the top ten global automotive companies.

In just three years after its formal entry into the automotive industry, Foton Motors has achieved 100,000 production and sales of automobiles, ranking first in the nation's light trucks and entering the sub-markets of light passengers, heavy trucks, and pickup trucks. It is recognized as a “dark horse” for commercial vehicles in the industry. . In 2012, Foton Motor won the throne of top sales in the commercial vehicle market with sales of 620,000 units. It can be said that in the 17 years of growth of Foton Motor, various development stages have established development strategies in a timely and appropriate manner. To lay a solid foundation for achieving leapfrogging development.

Technology Drives the Strongest Voice of Commercial Vehicles in China

In the development strategy of Foton Motor, technological innovation has always played an important role. Since its inception, Foton Motors has been adhering to scientific research and development, constantly striving for excellence, and innovating in product innovation, gradually enriching product categories and possessing world-leading technology.

In 2008, Foton Motor and Cummins jointly established Beijing Foton Cummins Engine Co., Ltd. In 2009, Beijing Futian Cummins Engine Co., Ltd. has an annual production capacity of 400,000 sets of high-end engine production lines. Foton Motor and Cummins Corporation signed the “European V Product Technology Development Contract” and signed a product development The memorandum of cooperation was specifically designed by Cummins to develop the ISF series 2.8L and 3.8L light diesel engines for the Chinese market. The light truck type equipped with advanced technology, environmentally friendly and energy-saving high-performance engines is not only the basis for Foton Motor’s continued foothold in the domestic light truck market, but also the key to its success in overseas markets. Facts prove that the cooperation between Fukuda and Cummins has achieved the expected results.

The well-received Foton car in the field of light trucks is also booming in the heavy truck market. In 2012, in order to further enhance the technological content and technical level of its products, Foton Motor and Daimler have jointly established Beijing Futian Daimler Automotive Co., Ltd., and China’s first European standard heavy-duty card Auman GTL is listed globally. After continuous cooperation in technological innovation and strategic win, Futian Auman changed the domestic heavy truck industry and successfully entered the first camp of the heavy truck industry in China. Currently, Auman has 550,000 users worldwide and more than 800 established. Distributors, more than 3,400 service stations form a global network system.

With one step at a time, Foton Motor has steadily increased its corporate strength and achieved brilliant achievements in the field of new energy. At present, Foton has developed into a new energy vehicle product line is relatively complete, and the production and sales volume ranks first in the country's development of new energy vehicles, which also indicates that Foton Motor is step by step to fulfill the true social responsibility of an international car company.

Of course, the birth of the “Fukuda miracle” depends not only on Foton’s forward-looking strategic deployment, superior scientific and technological strength, but also on its world-leading manufacturing and manufacturing levels, innovative after-sales service models, and a sound sales system. . For Foton Motor, the "world brand, Beijing creation" is not a slogan, not an illusion, it has been integrated into the blood of development. As the top commercial vehicle manufacturer in China, Foton Motor has already played the strongest voice for commercial vehicles in China. It not only shoulders the revitalization of the national automobile industry, but also serves as a business card for Chinese independent brands to go global.



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