Xichai will increase its market share by 20 to 20 billion yuan by 1-2 percentage points

On November 7, 2017, the sixth Jiangsu Provincial Award for Outstanding Entrepreneurs organized by the Jiangsu Provincial Enterprise Federation, the Jiangsu Provincial Entrepreneurs Association, and the Jiangsu Provincial Industrial Economic Federation was held in Nanjing. Mr. Qian Heng, General Manager of the Xichai Engine Business Division and Secretary of the Party Committee, won the honorary title of the 6th Jiangsu Provincial Outstanding Entrepreneur, and delivered a speech as a distinguished entrepreneur representative, focusing on corporate brand building and “strengthening brand building and building a world-class engine company”. For the theme, made experience exchanges.
Xichai engine Xichai engine

As a state-owned enterprise located in Jiangsu Province, under the leadership of Qian Hengrong, FAW Jiexi Xichai insisted on quality first and efficiency first, and on the supply-side structural reform as the main line, it continued to make its own brand bigger and stronger. In the seven years since the full implementation of brand construction, the brand influence of Xichai has continued to increase, which has also effectively promoted the development quality and development benefits of the company.

After the establishment of the FAW Jiefang Engine Division, the division will continue to build the independent brand “Xichai” which has grown up in Jiangsu, and build the Xichai brand into a “high-end leading brand in the Chinese engine industry”; through the integration of Wuxi, Dalian and Changchun III The land resources, the company’s sales revenue must exceed 20 billion yuan, the market share should be increased by 1-2%, to explore the “building a modern economic system” for Jiangsu, and make new and greater contributions to the construction of Qiangmei High-tech Jiangsu. .

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