In the past year of 2003, countless people have realized their dreams of cars, and countless people have begun to dream about cars in this year. More than 50 models are available throughout the year, and new cars are introduced to the market at a speed of one week. There are heavyweight players such as BMW and Audi in the middle, as well as numerous domestic stars with high quality and low price. The number, quality, and new models are all unprecedented. The auto market in 2003 was very exciting. Behind this bustling scene was a lot of topics that fans liked to talk about.
Pricing the creators of the new order
- Guangzhou Honda Accord
Kwong Ben New Accord is obviously not following the rules of the game of the previous domestic car to set the price. The new Accord 2.4, which is listed in parallel with the world, is only priced at 259,800 yuan, so that all competitors are caught off guard and have to re-examine their pricing strategy.
Looking forward to price reductions and effective control of costs, Kwong is determined to introduce a pricing headache for many models. From that moment on, the prices of domestically produced mid- to high-end cars have had to be reduced to a higher level by following Kwongmoto’s pace. Consumers accepted the range, and many of the same-class models that were subsequently listed are carefully priced based on the price of the new Accord. Therefore, it is no exaggeration to describe the new Accord as a benchmark for the price of domestic mid- to high-end cars and the creators of the new order.
Of course, in addition to the price, the new Accord is also an excellent mid-level sedan. The new Accord that was born out of the US version of the model basically retains all the advanced features of the new model, and the time-to-market is almost synchronized with the international market. The Accord has become one of the few truly globally synchronized models in the country. Although there are different price-increasing sales in different regions during the subsequent sales process, it is a matter of late.
International top brand presence
—— Domestic BMW 3 Series
The BMW 3 Series is neither the most expensive car in China nor the most synchronized car in the world, but the successful introduction of the BMW 3 Series means that traditional luxury cars at the top of the international car pyramid have opened the door to China, while China’s Automobile production has also formed a complete system from low to high top products, reflecting the increasingly internationalization of domestic automobile production architecture.
The production of the domestic BMW 3 series also shows that while the automobile production structure is being internationalized, the consumer's mentality of consumption has also become increasingly “acceptable†with the international community. The boundaries between official vehicles and private cars begin to blur, as the BMW 3 series emphasizes the high price of personalized sports-oriented cars. This is evidenced by the hot sales in the market, and at the same time, the booming domestic high-income class reflects strong growth. Purchasing power also strengthened BMW's confidence in putting its products into domestic production. Subsequent domestic BMW 5 Series sedan is the embodiment of the highest level of high-end luxury cars in the world, and the localization that is fully synchronized with the international shows BMW's extreme attention to the high-end market in China. In the near future, the introduction of famous brands such as Mercedes-Benz and Cadillac will continue to enrich the domestic premium car market. By then, China will also become a rare country in the world that produces several high-end car brands at the same time.
Offensive cultural taboo first car
- Domestic overbearing
It is undeniable that Japanese goods have begun to suffer a crisis of credibility in China. The Chinese people who had been superstitious about Japanese goods have gradually questioned Japanese goods. In some people who are prejudiced against Japan, Japanese cars are like synonymous with embroidered pillows. Fancy, light and thin, and other such adjectives have been added to Japanese bodies. However, the domestic Toyota overbearing suffered another advertising crisis. The print advertisements published all over the country revealed disrespect to China. Although it is believed that this is not the original intention of the advertisement, it is still a disappointment for Toyota and public apology. , busy for a while.
Saying that Toyota is overbearing, the car is a good car, but it has also generally achieved simultaneous production, but it is said that the high pricing is also suspected of reducing the allocation. Even if this is combined with propaganda mistakes, domestic hegemony is still selling well. This seems to be a common feature of many Japanese cars listed on the market: Before depreciation and depreciation before the listing, I will return to the car.
The hatchback market is difficult
——FAW-Volkswagen Golf
With the change of people's consumption concept and the advantages of the hatchback as an urban family car, the hatchback is not as unacceptable as it was when it appeared in the domestic market. In fact, sales of some two-box sedan cars are still very satisfactory. The POLO hatchback introduced by Shanghai Volkswagen has sold very hot. Perhaps for this reason, Volkswagen confidently introduced golf, which is known as the king of the hatchback, into domestic production. The result is that golf sales in China, which have been highly acclaimed in Europe and around the world, have made people lose their glasses. Now it can only be reduced to sales by group purchases.
Why does the sales championship have to be made in China? A rough analysis should still be ingrained in the deep-seated sedan complex: small-sized hatchbacks can also be accepted, but if it takes 150,000 to buy a so-called “Dalishi,†it is difficult to accept. This, of course, is only a guess, but the Chinese car market playing with face-changing games does require each factory's efforts to figure out.
Sedan is worse than the hatchback?
- Three-box POLO
This is another example of eye-popping. Is POLO selling well? Of course it is good. Is the domestic car selling well or the sedan good? Of course it is a sedan. According to this thinking, the sedan POLO should become the darling of the market. However, this is not the case. The sales of the sedan POLO for several months cannot be compared with the hatchback POLO. The reason is that the sedan POLO pricing is high? Still, as some people analyzed, because the sedan POLO is modified from the hatchback POLO so the shape is slightly less harmonious? As far as we know, Xiali, Beverly and Palio, the sedan model is indeed better than the hatchback, and the price is even more expensive than the hatchback. As for the shape, the sedan POLO is still the most successful. of. Therefore, it is difficult to find the reason for the current situation of the sedan POLO, and Shanghai Volkswagen recently lowered the price of the sedan POLO, the unprecedented price of sedan POLO and hatchback POLO the same price, Shanghai Volkswagen expect the above amount to reverse the sedan POLO The sales situation is also out of frustration!
Do not earn money and earn money only
- Guangzhou Honda Fit
Have to lament the wonders of the domestic car market. Some cars do not earn money just to make acclaim, but it's just the opposite of what you can do: you don't earn acclaim but make money. I remember when Fit was just listed on the market, the voice on the reverse side was quite numerous, especially for the proportion of non-coordinated bodies that fit the Fit. However, the fact is that the Fit has sold fire, and it has inherited the tradition of the Big Brother Accord. Fit's success is worth pondering, in addition to Honda's brand appeal, a few key technologies as a selling point, Fit has more advantages of low pricing, complete configuration and reasonable prices are still the current mainstream domestic automobile consumption trends. Although the long queue and even the increase in prices will not make the attractive price of the Fit practically meaningful, the role of the price killer in the family car is still set.
Under the big tree
- FAW Car M6
Due to the tension with the parent company FAW Group and the fact that Hainan is located in a corner and the transportation facilities are limited, Mazda, which has enjoyed a pleasant cooperation with the Hainan automobile manufacturing plant for more than a decade, actually handed over its best new car M6 to FAW. Refusing to rely on FAW, Mazda sees FAW's perfect production and sales network, and therefore prefers to squeeze a roof with FAW's partners such as Volkswagen, Toyota, and other strong opponents, and is reluctant to return to Hainan as a king of the mountain. For small plants, the production and sales capabilities are not strong enough to attract the introduction of new international models. Therefore, they cannot always skip the cycle of small-scale CKDs, and they will inevitably be trapped in the passive.
M6 is a truly international synchronous vehicle model, and it is fully retained after the introduction of domestically-made original equipment. This means that international car manufacturers are no longer simply focusing on, but they are truly treating China's rapidly emerging market with international standards. .
Chinese car standards
- Shanghai GM Excelle
If in the family car market, Guangzhou Honda Fit becomes the hottest model nowadays with its perfect configuration and easy price, then in the mid-range car area, Shanghai GM Excelle is playing the same role. Perfect configuration, appropriate price, and of course the appearance advantages that Shanghai GM has carefully packaged the Fit. The success of Excelle seems to be inevitable.
Chinese consumers are actually tolerant. They do not have too many brands, their prejudices, and they do not have strict requirements on the car itself. As Kai Yue from South Korea's Daewoo, very few people to pursue its life experience, as long as the appearance of luxury, rich and colorful configuration, performance is correct, and the price appears sincere, it will certainly be recognized by the market, this is the Chinese people Car standards.
The prince and the princess have a perfect match
Geely couple car interpretation of the new romantic city
Good men have aspirations in the Quartet, but what heroes would rather be lonely all the way? This summer, Geely launched a series of couple cars as if it were a flash of lightning and came to us with lightning speed. Smart appearance, harmonious colors, bright interiors, and couples parked in the shade of a tree seem to be like love and love for men and women who love to talk and love each other. They talk and laugh, fight and live alone. Sweet tenderness and tacit understanding.
The name of the couple’s car is also appropriate. The “Pride Prince†and “Princess of Love†can be described as angels. Afterwards, Geely’s two best-selling cars are equipped with Uni-Europe and U.S.-Japan Couple Cars. The concept and the reliable and practical quality are combined to the fullest extent.
The life of princes and princesses is the perfect combination of warmth and tacit understanding. Creating romance is their strength. Youth fashion is their cost. Their hearts have a common desire to carry this happiness to the end. This happiness is shared in the end, and it is timeless for this love to become.
Looking at the back of "Prince" and "Princess", I hope that all people who respect personality and love life can have a well-received partner and an eternal romance.
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