Recently, the 2015 Yanchaimar Petroleum Lubricant Company's dealer marketing annual meeting was held in Wuhan with the theme of “Healthy Channel Extension Terminal Winning Marketâ€. The leaders of Yuchai Petroleum Lubricant Company, the directors of the sales regions, and the directors of the sales offices gathered with representatives from dealers across the country to sum up the 2014 marketing work and discuss plans for 2015.
Yuchai Petroleum Oil Lubricants Distributor Marketing Annual Meeting
The conference summarized the marketing work in 2014 and analyzed the highlights and deficiencies of the company's sales work in 2014. At the same time, it also put forward the marketing ideas for 2015. The meeting pointed out that in 2014, Yuchaimar Petroleum Lubricant Co., Ltd. completed a sales volume of 72,000 tons, an increase of 6% year-on-year; sales backlog of 1.4 billion yuan, an increase of 11%. The biggest bright spot in 2014 was a breakthrough in the segment market, with a relatively rapid increase, with 48% and 600% year-on-year increase in gas engine oil and high-purity urea solution for YC Tianlan vehicles. The development of terminal development, development of major clients, and training of distributors have also achieved remarkable results.
Yuchai Ma Petroleum Lubricant Company Chairman Xie Yuqiang
At the meeting, Xie Yuqiang, Chairman of Yuchai Petroleum Lubricants Co., Ltd., made a concluding speech with the theme of “knowing direction, knowing priorities, and seeking cooperationâ€. In terms of target direction, Xie Yuqiang pointed out that in 2014, the total sales scale of the company will achieve 72,000 tons. In 2015, it will focus on breakthroughs and achieve a total sales scale; on the aspect of strategic interpretation, Xie Yuqiang proposes to use “five strategies†(terminal development, terminal Maintenance, terminal promotion, development of MPF, business training) "Two links (level 1 dealers, terminal maintenance plants), and four types of personnel in the value chain of distribution channels (dealer boss, dealer salesman, repair shop owner) , maintenance workshop maintenance workers) "focus on force. Xie Yuqiang also shared his thoughts and analysis on the Chinese lubricants market.
On the day of the meeting, Yuchai Petroleum Lubricants awarded and rewarded a group of distributors that made outstanding contributions to the sales performance of the company and issued certificates of honor.
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