A new round of fierce fighting for the German luxury car in China may begin. On August 27, BMW and Audi announced the replacement of the head of China. The current incumbent general manager of Audi Japan, Mr. Bo Shi will replace Tang Mai, and will be the general manager of any Audi-VW Audi Sales Division. Xu Zhijun, Vice President of Sales of BMW (China) Automobile Trading Co., Ltd. replaced Shi Kai as President of BMW (China) Automobile Trading Co., Ltd.
FAW-Volkswagen Audi Sales Division said on the 27th that Besshi will start working with Chinese Deputy Executive General Manager Zhang Xiaojun on September 1 to take charge of the sales of Audi brand domestic and imported cars in China.
Coincidentally, Audi’s competitor, BMW China’s top executives, also announced their coaching changes. BMW China introduced that Xu Zhijun was succeeded as the president of BMW (China) Automobile Trading Co., Ltd., and succeeded Lu Yijun as the vice president of BMW (China) Automobile Trading Co., Ltd. and was in charge of sales.
According to data held by reporters, in the German giants' competition, although the seats of the total sales volume in China in the first half of this year were ranked Audi, BMW and Mercedes, the ranking of imported cars was ranked by Mercedes in turn. , BMW and Audi.
According to BMW’s public information, 75,615 BMWs and I were delivered in mainland China in the first half of this year. To BMW's pressure, Mercedes-Benz sold 59,600 vehicles in the first half of the year in mainland China, of which domestic vehicles sold 13584 vehicles and imported vehicles accounted for more than 77%, reaching 46,016 vehicles. Once domestic Mercedes-Benz expands its production capacity, BMW cannot say that there is no worries.
Similarly, Audi is also worried that BMW will catch up with its leading position because BMW sold only 37,627 cars during the first half of last year and this year it has doubled to 75,615 vehicles compared to the same period of last year. If Audi relaxes slightly, it may be caught up. .
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