Changan Heavy Duty Truck is the only company with the new energy heavy truck full line of products at the 2010 Beijing Auto Show. Changan Heavy Duty Truck brought four new energy models: 6X2CNG semitrailer tractor, 6X4LNG semitrailer tractor, 6X4CNG dump truck, 8X4LNG dump truck. With the debut of the four cars, it attracted the attention of users at home and abroad.
Dedicated market segment gradually pushed to the whole country
Just as Chang'an Heavy Duty Truck Beijing brings unique products, Changan Heavy Duty Truck also has its uniqueness in the sales network. “The sales channels of our company are very subdivided. We analyzed the characteristics of the local market through a large amount of preliminary market research, and finally decided whether or not the product was sold and promoted in the area. For example, we may be A county town sells our heavy trucks but we don't have our products in the downtown area."
Regarding Chang'an Heavy Duty's network layout practice, Director Xu mentioned that Changan Heavy Duty Trucks is focusing on market segments and subdividing specific market regions. The network layout is not only distributed in major cities, but also villages and towns have established networks. Chang'an Heavy Duty Truck Co., Ltd. took part in the Beijing Auto Show this time. It also wanted to use Shanxi as the starting point and expanded radioactively. Outside Shanxi Province, there were also Inner Mongolia, Henan, Shandong and other important development regions. But it does not rule out the leaping development of individual areas. Tian Min, general manager of Taiyuan Chang'an Heavy Duty Truck, said, “Sichuan, for example, Changan Heavy Duty Truck has been widely recognized in Sichuan. Hainan, Northeast China and Tibet are currently not considered provinces. In addition to these places, other provinces will be covered in 2010, and the coverage rate has reached 85% of the target value."
Concerned about the interests of new energy trucks to the user's interests
The lightweight new heavy-duty vehicle powered by coal-bed methane is designed as a European-style car body with strong power, green energy, and environmental protection and energy conservation. Tian Min, General Manager of Taiyuan Chang'an Heavy-Duty Trucks, said: “We have produced several environmentally-friendly vehicles that are in line with the national energy-saving emission reduction policy. These vehicles use natural gas and coal-bed methane as fuel, and their emission indicators have been greatly improved, resulting in good product economics. Compared with fuel vehicles, consumption can save 50% of the cost."
Although major truck companies now regard new energy as their research direction and launch new energy models, Taiyuan Changan Heavy Duty Truck focuses on sales of new energy products as the main line of development and product line. Min told China Truck Network reporter: "Shanxi as a major province of the country's major coal and mineral resources, its strong demand for heavy vehicles is an inevitable, and the advantage of Dutyin gas layer also allows new energy models in Shanxi sales prospects are good. It can also save energy consumption by more than half, and users can choose new energy as a wise choice.†At the Beijing auto show site, the reporter learned that Changan Heavy Duty Trucks has seized the characteristics of a large energy province and promoted new energy heavy trucks in major energy provinces such as Shanxi , Xinjiang and other provinces, it is understood that Xinjiang Guanghui Group valued its economy, ordered a group of 8X4 dump trucks.
Due to the complex technology of new energy heavy trucks and high requirements for personnel at service stations, Changan Heavy Duty Trucks strictly controls the service station personnel and conducts rigorous pre-post training for maintenance personnel in order to ensure the timely maintenance of vehicles for users. Send experts to guide to protect the interests of users.
In Shanxi Province, about 40,000 heavy trucks are newly purchased each year. Because these resources are transported inside and outside the province, the country’s largest and most important heavy-duty vehicle regional market is formed, accounting for nearly 40% of the country’s total demand. As a result, with the gradual advancement of the construction of the new Changan Heavy-duty Base and the rapid increase in its production capacity, it is expected that by 2012, the sales of complete trucks of Changan Heavy Duty Truck will reach 15,000, and the total sales revenue will exceed 3 billion yuan, entering the heavy truck industry. top 10.
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