2011 has come. Looking back at the 2010 commercial vehicle market, heavy trucks are undoubtedly the hottest keywords in the year. Since the beginning of the year, the heavy-duty truck market, which has been hot all the time, has made every heavy truck company happy.
In the excellent market environment, the heavy truck sales volume in 2010 broke a record of one million vehicles. In 2011, although most people were cautiously optimistic about the heavy-duty truck market, the three major trends of faster pace in the industrial chain of heavy-duty truck companies, upgrading of service competition, and lighter weight of heavy-duty truck products will become even more significant.
Speed ​​up the integration of heavy truck industry chain
The prosperous production and sales of market performance have made the demand for self-produced powertrains even more intense for various truck manufacturers. An industry expert commented that the relationship between OEMs and diesel engine manufacturers has gradually evolved from a few years ago in strategic cooperation to equity cooperation, and there are more and more group companies in the entire industry chain.
At present, major domestic automakers are building or reorganizing their own diesel engine plants. FAW Jiefang has Xichai and Dachai matching. China Heavy Duty Truck has two engine production bases: Hangfa and Zhangqiu. Dongfeng Commercial Vehicle Company is mainly supported by Dongfeng Cummins and has newly built a powertrain base of 30,000 Dongfeng dCi11 engines. . Even at Shaanxi Weichai Power Holding's vehicle plant, Shaanxi Heavy Duty Motor Co., Ltd. has also ventured into the engine sector and jointly produced 11-liter engines with Cummins. The company's just-launched Juri Union truck also has Yuchai United Power’s 6K large displacement engine on its UE heavy truck platform. In addition, in the first half of 2011, Beiqi Foton Motor Co., Ltd. and Daimler AG’s medium- and heavy-duty truck and engine joint ventures are expected to be established. After the project is put into production, the annual production capacity of Mercedes-Benz OM457 series engines will reach 45,000 units.
In January 2010, Jianghuai Automobile, which was the fastest growing heavy truck industry in the world, signed an agreement with Navistar and NC2 Global LLC in September 2010. It plans to establish a joint venture between the vehicle and the engine. The future will be in the R&D and production of medium and heavy trucks. Full cooperation. At the same time, the joint venture company will also have relevant engine strategies to support the development of medium and heavy trucks. It is understood that the Navistar engine series called Maxxforce, including 7 liters, 9 liters, 10 liters, 11 liters and 13 liters. Industry insiders analyzed that this joint venture of Jianghuai Automobile will add a new competitor to the heavy-duty engine market in China in 2011.
For details, there are currently only Beiben, Hualing, and some new entrants such as Universiade. However, it is not difficult to predict that in 2011 or in the not-too-distant future, with the increasing sales of heavy-duty trucks, it will be an inevitable trend to build or acquire an engine plant and master the core power.
Heavy truck business competition will tend to become more intense
In 2011, it will be a year for heavy truck companies to upgrade their service tools. With the convening of business meetings for heavy truck companies in December 2010, continued efforts to enhance service levels are still the only way for the heavy truck companies to increase their market competitiveness. At the 2011 Heavy Truck Business Conference held by Shaanxi Auto, its 12th Five-Year Plan clearly stated that it will build a service-oriented manufacturing enterprise. For this reason, Shaanxi Auto has not only promoted the content terms of caring service, but also launched the high-speed rail project for parts distribution.
On December 22, 2010, Beiben Heavy Duty Truck held the 2011 Beiben Heavy Duty Truck Service Spare Parts Conference. This meeting not only summarized the problems existing in the Beiben heavy truck service, but also carefully planned and arranged the 2011 service content. On December 25, 2010, Valin Motors held its annual business conference. Hua Han President Liu Hanru emphasized that in 2011 Hualing will not only improve the heavy truck sales network, but also will lay emphasis on the heavy truck service network.
Industry analysts said that the reason why heavy truck companies pay more and more attention to after-sales service, an important reason is that with the gradual dilution of product profits, after-sales service has become the most stable source of profits in the automotive industry chain. More importantly, with the intensification of product homogeneity, service differentiation will be the subject of competition.
Lightweight, high-power trend is more significant
In the past two years, the removal of road maintenance fees and weight-based charging policies implemented by the state and local governments have had an impact on commercial vehicles, especially the heavy-duty truck market, mainly due to the light weight of vehicles and the heavy lifting of power. In 2010, the wind of lightening was more fierce in the heavy-duty truck industry. With the lightweight advantages of products, FAW and Dongfeng were far ahead of other companies in tractor sales. However, old heavy truck companies such as China National Heavy Duty Truck Group, Shaanxi Automobile, and Bei Ben are also catching up, or launching or improving their own lightweight new products. In 2011, competition around light weight will become more intense.
At the same time, under the continued influence of weight-based toll collection regulations, coupled with the high domestic oil prices, many people believe that the major trend of heavy truck weight reduction in 2011 is irreversible. This is one of the most significant signs of China's auto industry and international integration. It is also a general trend and a general trend. It is just the speed of technological progress.
On the other hand, with the development of the road transport industry, the rise in oil prices and the increasing efforts to control imports throughout the country, logistics companies are increasingly concerned about the high efficiency and economical efficiency of road transport, which has driven heavy trucks towards higher end and higher power. The direction of the rapid development. It is predicted that in 2011, the main pin power of heavy-duty trucks with more than 14 tons will be more than 300 horsepower, and tractor subdivisions with 350 horsepower or more will be more favored. This trend is particularly evident in the new-generation heavy truck products of various companies (Heavy Gas HOWO-A7, Hongyan Jieshi, Shaanxi Automobile Delong F3000, Liberation J6, Dongfeng Tianlong, and Valin StarKama etc. Large horsepower model).
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