At the current Chengdu Auto Show site, we conducted an exclusive interview with Marketing Director Wen Hong. The specific contents of the interview were as follows:
Moderator: We know that the Baojun 630 will launch 1.8L models. Compared with the previous 1.5L models, what are the characteristics of the 1.8L models' engines? What are the changes in the transmission of 1.8L models?
Wen Hong: The engine of 1.8 has already made a product in Baojun 630's product series. This engine is the same as the previous 630 and Other Baojun products, such as Le Chi which are not the same, this time using ECOTEC DVVT
The engine, which is also one of the universal global engines, is currently used in the Chinese market by some of our other general-purpose models. The first displacement of this engine is larger than that of our original product, so some of its power will also be It turned out to be even stronger. We hope to provide a product with superior performance in this 100,000-dollar market segment. Therefore, the ads we are now playing are high-performance and high-powered. In addition to power, we have noise and fuel consumption. We all think that there are still some impressive performances. At the same time, the universal manual gearbox we are using and the self-contained gearbox that introduces the global GF6 will bring a new experience to consumers.
Moderator: When is it expected to go public?
Wen Hong: This auto show we also brought over as a pre-listing release.
Moderator: We know that the Baojun brand has just added a new member. Le Chi was planning to come to Baojun some time ago. Then ask which models Baojun will launch in the future?
Wen Hong: Le Chi has just joined Baojun's family, and now it has been gradually reaching the terminal in the market. From the current sales point of view, we are starting to slowly start, and we also think that it will have a good development in the future. Space, and at the same time planning for the Po Chun family system, from the SUV and these small cars to even the next generation of products, which are also in the planning process of our new plant, and we are now in full swing in construction At this stage, there will be certain tasks in the passenger car market in the future. Therefore, our factory is also under construction, and products are also being implemented. The channel is currently doing some promotion, and we hope to provide better products for future Baojun consumers. And effective service.
Moderator: How is the market performance of our Baojun brand's current models?
Wen Hong: I think since the listing of Baojun, the Baojun 630 was listed on August 9 last year. It is also in Chengdu. It takes a little more than a year. From the whole as a new brand new product, its performance is still acceptable in the entire industry. From our internal point of view, we believe that we also need to have a better space for development in the future. We have a goal internally called over 100 sales, over half of monthly sales, and the previous goal has been achieved. More than half of us say that we have not reached it yet, and we do not want to say that this is achieved through the press of a warehouse. We still hope to buy this product through the consumer’s approval, identify this product and ensure the development of the distributor, so in order to win the trust of consumers, In the previous week, we also focused on the consumer experience in the Baojun series. The front-end sales promotion of the product, the experience in the sales process, and some after-sales experiences were all in progress. Therefore, the first anniversary was passed. We have also done some activities on the listing and we hope to strengthen communication with consumers.
Moderator: Would you please tell us about the Po Chun brand's channel planning? What are the measures in marketing?
Wen Hong: There were more than 100 channels when we listed in August of last year. So far, we have opened more than 200 businesses. We hope to reach 300 or so by the end of this year. This is our overall scale. We will continue to operate next year. There will be a strategy for further development of channels, especially as we have already completed the layout of first and second-tier cities. We will speed up the layout of third- and fourth-tier cities. Users will have a smaller service radius and more convenience. We have always been in brand promotion. Emphasizing that Baojun is a reliable partner for consumers, this is not just to say that the product itself has been to our service itself. We all hope to instill this point of view. Therefore, from the beginning of the listing, we have done some things in addition to other manufacturers. In addition to the online advertising of products, we pay more attention to the experience of consumers on the products, the display of terminals, and some of Baojun’s special services in the sales process, and some of Baojun’s customer care that we have done some time ago. Activities, maybe I don't want to say that I suddenly broke out and grow very fast, but we hope to say let me sell one for each Customers, I hope my customer's reputation is good, he is satisfied, whether it is for my product or my service.
Moderator: Next we talk about the brand, SAIC-GM-Wuling’s strategy for the first half of the year, and new models for the second half of the year.
Wen Hong: It should be said that this year's entire auto market is not very good and has encountered some challenges. In fact, since the beginning of last year, our entire company has started to undergo some reforms in the marketing system. Although this year has been affected, we still achieved some With historical growth, we achieved more than 850,000 units in January-July, an increase of about 26% year-on-year, and market share. Especially in the commercial vehicle segment, our traditional brand has achieved a very good performance. Our city The percentage is close to 50%. It should be said that it is through the line of grasping quality that we are very important in terms of products. At the same time, we combine consumer development with constant product development. At the same time, in terms of service channels, both quantity and quality, we have Made some efforts, so this year in the commercial vehicle application sector is very good, passenger car just said Po Chun this one, from the listing of the industry's top five, we are also consolidating the foundation and reputation of our customers, from the first half of the In terms of sales, the entire passenger vehicle has a volume of more than 70,000 units. We hope to pass the word of mouth in the future. This brings us greater sales. The other segment is our overseas business. This year we first realized the output of some products in Egypt, and I will have some next, plus our output and management personnel before India. In the future, this overseas business will realize the output of products, technology, and management personnel, and gradually form a commercial general-purpose network. On the basis of doing a good job at home and abroad, we will gradually develop overseas sections and use this power to achieve our goal. Development, the second half of the product, the passenger car application section, mainly 1.8L and 1.5L products, this is to enjoy state subsidies, commercial vehicles we have configured some new products, will be gradually introduced, we believe that Next year, some of our products will be even more.
Moderator: We know that Beishangguang is also promulgating policies for restricting the purchase of some cars, and there have been rumours that a policy of “cars going to the countryside†will be introduced. What are the implications of these policies for Baojun and SAIC-GM-Wuling?
Wen Hong: I think it should be said that the country is now following the orderly planning of the entire industrial policy, hoping to do some development in the direction of green and energy conservation in the future. At the same time, we encourage some public transport to guide this kind of national policy, and we still support it. At the same time, we also see that China has a vast territory. From the development of Wuling for so many years, we have been able to succeed in Wuling for so many years. It was at Baojun’s start-up stage that we had a foothold. In the vast second and third line market, I think This part has more room for development. Therefore, we have already made some preparations for the layout of the previous channels, including the penetration of publicity, and we will insist on doing some efforts in these markets. I believe this kind of big policy. The orientation is not based on the will of one or two manufacturers. We will adapt to the adjustment of the country’s industrial policy. We will make a good reserve for future development. So just like the numbers you just mentioned, we now see In the first half of the year, our production and sales figures are fairly good, and we also hope to say that we are now A path rooted in the second and third tier markets, give us the future to provide better space for development.
Moderator: We know that the Baojun 630 will launch 1.8L models. Compared with the previous 1.5L models, what are the characteristics of the 1.8L models' engines? What are the changes in the transmission of 1.8L models?
Wen Hong: The engine of 1.8 has already made a product in Baojun 630's product series. This engine is the same as the previous 630 and Other Baojun products, such as Le Chi which are not the same, this time using ECOTEC DVVT
The engine, which is also one of the universal global engines, is currently used in the Chinese market by some of our other general-purpose models. The first displacement of this engine is larger than that of our original product, so some of its power will also be It turned out to be even stronger. We hope to provide a product with superior performance in this 100,000-dollar market segment. Therefore, the ads we are now playing are high-performance and high-powered. In addition to power, we have noise and fuel consumption. We all think that there are still some impressive performances. At the same time, the universal manual gearbox we are using and the self-contained gearbox that introduces the global GF6 will bring a new experience to consumers.
Moderator: When is it expected to go public?
Wen Hong: This auto show we also brought over as a pre-listing release.
Moderator: We know that the Baojun brand has just added a new member. Le Chi was planning to come to Baojun some time ago. Then ask which models Baojun will launch in the future?
Wen Hong: Le Chi has just joined Baojun's family, and now it has been gradually reaching the terminal in the market. From the current sales point of view, we are starting to slowly start, and we also think that it will have a good development in the future. Space, and at the same time planning for the Po Chun family system, from the SUV and these small cars to even the next generation of products, which are also in the planning process of our new plant, and we are now in full swing in construction At this stage, there will be certain tasks in the passenger car market in the future. Therefore, our factory is also under construction, and products are also being implemented. The channel is currently doing some promotion, and we hope to provide better products for future Baojun consumers. And effective service.
Moderator: How is the market performance of our Baojun brand's current models?
Wen Hong: I think since the listing of Baojun, the Baojun 630 was listed on August 9 last year. It is also in Chengdu. It takes a little more than a year. From the whole as a new brand new product, its performance is still acceptable in the entire industry. From our internal point of view, we believe that we also need to have a better space for development in the future. We have a goal internally called over 100 sales, over half of monthly sales, and the previous goal has been achieved. More than half of us say that we have not reached it yet, and we do not want to say that this is achieved through the press of a warehouse. We still hope to buy this product through the consumer’s approval, identify this product and ensure the development of the distributor, so in order to win the trust of consumers, In the previous week, we also focused on the consumer experience in the Baojun series. The front-end sales promotion of the product, the experience in the sales process, and some after-sales experiences were all in progress. Therefore, the first anniversary was passed. We have also done some activities on the listing and we hope to strengthen communication with consumers.
Moderator: Would you please tell us about the Po Chun brand's channel planning? What are the measures in marketing?
Wen Hong: There were more than 100 channels when we listed in August of last year. So far, we have opened more than 200 businesses. We hope to reach 300 or so by the end of this year. This is our overall scale. We will continue to operate next year. There will be a strategy for further development of channels, especially as we have already completed the layout of first and second-tier cities. We will speed up the layout of third- and fourth-tier cities. Users will have a smaller service radius and more convenience. We have always been in brand promotion. Emphasizing that Baojun is a reliable partner for consumers, this is not just to say that the product itself has been to our service itself. We all hope to instill this point of view. Therefore, from the beginning of the listing, we have done some things in addition to other manufacturers. In addition to the online advertising of products, we pay more attention to the experience of consumers on the products, the display of terminals, and some of Baojun’s special services in the sales process, and some of Baojun’s customer care that we have done some time ago. Activities, maybe I don't want to say that I suddenly broke out and grow very fast, but we hope to say let me sell one for each Customers, I hope my customer's reputation is good, he is satisfied, whether it is for my product or my service.
Moderator: Next we talk about the brand, SAIC-GM-Wuling’s strategy for the first half of the year, and new models for the second half of the year.
Wen Hong: It should be said that this year's entire auto market is not very good and has encountered some challenges. In fact, since the beginning of last year, our entire company has started to undergo some reforms in the marketing system. Although this year has been affected, we still achieved some With historical growth, we achieved more than 850,000 units in January-July, an increase of about 26% year-on-year, and market share. Especially in the commercial vehicle segment, our traditional brand has achieved a very good performance. Our city The percentage is close to 50%. It should be said that it is through the line of grasping quality that we are very important in terms of products. At the same time, we combine consumer development with constant product development. At the same time, in terms of service channels, both quantity and quality, we have Made some efforts, so this year in the commercial vehicle application sector is very good, passenger car just said Po Chun this one, from the listing of the industry's top five, we are also consolidating the foundation and reputation of our customers, from the first half of the In terms of sales, the entire passenger vehicle has a volume of more than 70,000 units. We hope to pass the word of mouth in the future. This brings us greater sales. The other segment is our overseas business. This year we first realized the output of some products in Egypt, and I will have some next, plus our output and management personnel before India. In the future, this overseas business will realize the output of products, technology, and management personnel, and gradually form a commercial general-purpose network. On the basis of doing a good job at home and abroad, we will gradually develop overseas sections and use this power to achieve our goal. Development, the second half of the product, the passenger car application section, mainly 1.8L and 1.5L products, this is to enjoy state subsidies, commercial vehicles we have configured some new products, will be gradually introduced, we believe that Next year, some of our products will be even more.
Moderator: We know that Beishangguang is also promulgating policies for restricting the purchase of some cars, and there have been rumours that a policy of “cars going to the countryside†will be introduced. What are the implications of these policies for Baojun and SAIC-GM-Wuling?
Wen Hong: I think it should be said that the country is now following the orderly planning of the entire industrial policy, hoping to do some development in the direction of green and energy conservation in the future. At the same time, we encourage some public transport to guide this kind of national policy, and we still support it. At the same time, we also see that China has a vast territory. From the development of Wuling for so many years, we have been able to succeed in Wuling for so many years. It was at Baojun’s start-up stage that we had a foothold. In the vast second and third line market, I think This part has more room for development. Therefore, we have already made some preparations for the layout of the previous channels, including the penetration of publicity, and we will insist on doing some efforts in these markets. I believe this kind of big policy. The orientation is not based on the will of one or two manufacturers. We will adapt to the adjustment of the country’s industrial policy. We will make a good reserve for future development. So just like the numbers you just mentioned, we now see In the first half of the year, our production and sales figures are fairly good, and we also hope to say that we are now A path rooted in the second and third tier markets, give us the future to provide better space for development.
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